B2B Nation

Sangram Vajre is the Co-Founder and CMO at Terminus and the Founder of the FlipMyFunnel movement. He shares his thoughts on the ascendence of ABM, it's biggest challenges, and what to expect at the FlipMyFunnel Roadshow.

More info on the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1

Kyra Reed is a nationally recognized digital marketing consultant and Co-Founder of the MTO Agency. In this episode we discuss how companies target and engage with audiences differently on social, which social media channels your brand should be on, and so much more!

David Ostrov is the CEO of Noteblox and a veteran in the marketing software space. In this episode, we take a look at how the growth of enterprise marketing software, what that change means for marketers, and how to improve landing page optimization.

Wendy Clark is the CEO of DDB North America, a highly ranked, worldwide advertising agency with clients such as State Farm, McDonalds, Johnson and Johnson, and Hertz. She joined the B2B Nation as part of our partnership with the 4A’s Transformation Conference. In this episode we talk several of the ongoing transformations in the marketplace today, including the transformation of advertising and marketing, creative and media, customer interaction, and so much more.

Read more: http://technologyadvice.com/blog/marketing/the-art-and-science-of-storytelling/

Carrie Murphy is the Marketing Content Manager at Revinate, Hotel Operations, Marketing & Revenue Software. In this episode she shares her thoughts on what marketers can learn from the hotel customer feedback model, personalization, one-to-one marketing, and more!

Jillian Wohlfarth is the Director of Content at SendGrid, a cloud-based customer communication platform. In this episode she shares her thoughts on their motto, getting the right message, to the right person, at the right time, with the right frequency.

Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketing funnel, superusers, and how the membership economy impacts B2B marketers today.

Find out more on The Membership Economy: http://peninsulastrategies.com/the-membership-economy/wp/

Jon Miller is the Founder and CEO of Engagio, an all-in-one platform for account-based marketing. In this episode, he shares his thoughts on the growth of ABM, some of its biggest challenges, his key takeaways from FlipMyFunnel, and more!

Read more: http://technologyadvice.com/blog/marketing/transcending-the-hype-of-account-based-marketing/

More on Engagio: http://engagio.com

Also check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1

Adam New-Waterson is the CMo at Lean Data, a lead management solution looking to simplify B2B sales. In this episode of B2B Nation, he shares his thoughts on how LeanData has changed the way thier sales and marketing teams operate, how often they meet, their metrics, and so much more!

Check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1

Adrienne Weissman is the Chief Marketing Officer at G2 Crowd. She shares her thoughts on what exposed selling means to her, why you should have a strong review strategy, FlipMyFunnel, and more!

Check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1