B2B Nation

Claire Tassin, a Senior Executive Advisor at CEB, was a recent guest on B2B Nation. In this episode, we discussed the biggest challenges that small business marketers are facing, strategies marketers use to better target smaller buying groups and single decision-makers, what small business marketing will look like five years from now, and more!

Kevin O'Malley, the Vice President of Marketing at SalesLoft, was a recent guest on B2B Nation. In this episode, we discussed some of the biggest challenges facing B2B sales teams, what's changed with the modern buyer, ways salespeople can temper automation with a more human touch, how sales reps use email analytics to close deals, and more!

Shafqat Islam, the Co-Founder and CEO of NewsCred, was a recent guest on B2B Nation. In this episode, we discussed brand storytelling, how marketers can use data to drive business results with content, how brand storytelling is customer centric, and more!

Rick Karlton, an advisory leader for the Sales Leadership Council at CEB, was a recent guest on B2B Nation. In this episode, we discussed some of the biggest challenges in B2B sales today, how B2B organizations are trying to alleviate the complexity of the sales cycle, where B2B sales goes in the future, and more!

Allen Gannett, the CEO at TrackMaven, was a recent guest on B2B Nation. In this episode, we discussed how to become a more data-driven marketer, how Snapchat can be used for B2B, the best social channels for paid media, Content Marketing World 2016, and more!

Jack Kosakowski, the Global Head of B2B Sales Execution at The Creation Agency, was a recent guest on B2B Nation. In this episode, we discussed why social is relevant to sales, how to prove the ROI of social efforts, the future of social selling, and more!

Allen Gannett, the CEO at TrackMaven, was a recent guest on B2B Nation. In this episode, we discussed how to become a more data-driven marketer, how Snapchat can be used for B2B, the best social channels for paid media, Content Marketing World 2016, and more!

Dominic Ambrosio, the managing consultant of marketing solutions at CEB, was a recent guest on B2B Nation. In this episode, we discussed commercial messaging and what means for B2B, commercial insight versus thought leadership, how businesses can create a commercial insight, CEB Sales and Marketing Summit 2016, and more!

Michael Brenner, the CEO of Marketing Insider Group, was a recent guest on B2B Nation. In this episode, we discussed the history of content marketing, what valuable content really looks like, understanding the ROI from content marketing efforts, Content Marketing World 2016, and more!

Joe Pulizzi, the CEO of Content Marketing Institute, was a recent guest on B2B Nation. In this episode, we discussed the essence and value of content marketing, how to measure content marketing efficacy, tips for getting started with content marketing, Content Marketing World 2016, and more!