B2B On Air

B2B On Air

By Joseph LewinBusinessEducationSelf-ImprovementMarketing
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B2B On Air episodes

  • Create Content that Gets Press Attention - Brian Wallace : 5

    In this episode, Joseph Lewin and Brian Wallace discuss creating content that gets press attention.

    Brian is the founder and president of Nowsourcing, a content marketing and infographic agency. 

    Show ads:

    Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp  

    Learn more about Thrive Themes: https://bit.l y/3txeIlH

     

    40 min
  • She's here!

    If you're listening to the podcast I've either just met or I'm about to meet my new daughter. Tune in next Tuesday for a dose of marketing strategy.

    1 min
  • Interviewing and Hiring a Marketing Team - Michael Maher : 4

    In this episode, Joseph Lewin and Michael Maher discuss interviewing and hiring a marketing team.

    Michael runs Cartology, a service agency that helps companies sell their products on Amazon.

    -

    Show ads:

    Learn more about The Brand Compass Course: https://bit.ly/3BQZhrp 

    Learn more about Thrive Themes: https://bit.ly/3txeIlH  

     

    35 min
  • Focus is the Key to a Successful Social Media Strategy - Michele Hironaka : 2

    In this episode, Joseph Lewin and Michele Hironaka talk about how focus is the key to a successful social media strategy.

    So many companies spread themselves thin, posting to every social media platform with no real focus. If companies want to facilitate REAL quality conversations with their prospects and customers, something has to change.

    The same old same old won’t cut it. Michele gives clear instructions to help even the most scattered social media plan turn into a focused strategy.
     

    27 min
  • To Niche or Not to Niche? - Jimmy Nguyen : 1
    Should you go after a general audience or pursue a niche?
    Ten-year B2C & B2B marketing veteran, Jimmy Nguyen, tells us how to determine the audience you should go after.
    He covers questions like:
    Who are my customers?
    What language do my customers use?
    Are they searching for my product or their questions?
    As a marketer, it's important to ask questions. Jimmy believes marketers should be explorers. They should speak with sales, accounting, and customer service. Everyone across the organization has value to add.
    14 min
  • Introducing The Strategic Marketer

    In this episode, Joseph Lewin introduces The Strategic Marketer podcast. 

    A place for marketers to learn strategies, tactics, and practical steps to become well-rounded, strategic marketers.

    Catch marketing and sales leaders sharing their expertise and tips.

    2 min

About B2B On Air

From the publisher's feed

B2B on Air is the show for B2B podcast hosts who care more about pipeline than downloads. Hosted by Joseph Lewin, who has launched 45 podcasts and helped hosts close over $17M through their shows,…