B2B Podcasting | A show about the ultimate B2B sales & marketing strategy

Do you know the right metrics to measure the success of your podcast? 👀

When it comes to measuring the success of your B2B content there are three crucial categories you have to look at:

💎 Content Performance

💎 Audience Growth

💎 Business Development

When you measure the right way you’ll be able to see how well your content strategy is working and what needs to be done to adjust and grow quickly. 💪🏼

If you’re ready to grow your content creation influence, you don’t want to miss this episode.

Main Takeaways:

💎 Business leaders need solid metrics to measure the success of their marketing strategy

💎 Your video podcast is generating a return for your business, but you have to discover HOW

💎 Make sure you embark on a content creation journey with the long game in mind

💎 There are a variety of metrics that influence whether your video podcast is a success or not

Timecodes:

⏰ 00:00 - 05:25 | If a content strategy is going to be successful we have to understand the metrics that determine its success

⏰ 05:25 - 08:11 | The content performance metric is the most obvious and easy to track

⏰ 08:11 - 11:51 | Track the rate at which your audience grows

⏰ 11:51 - 17:48 | Track your business development and ultimately, revenue

Quotes:

💬 “The purpose of the show is that you're building rapport with an audience over time.” - Kap Chatfield, CEO at Rveal Media

💬 “So we understand when the followers go up and the audience members go up, that we are winning trust with this audience.” - Kap Chatfield, CEO at Rveal Media

💬 “If they're scheduling a discovery call, simply put in that in that form, “How did you hear about us?”, and let them answer that however they want to.” - Kap Chatfield, CEO at Rveal Media

💬 “If revenue is going up, specifically web-sourced revenue, you know that the strategy is working.” - Kap Chatfield, CEO at Rveal Media

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Reach out to Rveal:

- Rveal’s website https://site.rveal.media/

- Rveal’s LinkedIn https://www.linkedin.com/company/11397337/admin/

- Rveal’s YouTube channel https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

#b2bsales #b2bmarketing #b2bpodcasting

Have you cultivated an experience for your guests that you invite to your show? 👀

In the B2B world, the show marketing model is your method to not only building relationships but closing sales.

Here’s the key, though: the way you treat your featured guest determines whether you close the sale.

There are specific strategies and systems you can implement TODAY to elevate your guest experience and maintain long-term relationships.

🎙️ B2B Podcasting brings you special episode with our CEO Kap Chatfield, who shares 11 incredible tips for your guest experience. If you’re ready to elevate your guest experience, then check out our latest episode.

Main Takeaways:

💎 Learn how to create the best featured guest experience for your B2B show

💎 Implement systems that will help your guest participate and enjoy the process

💎 Take the time to research your guest and what they’ve accomplished

💎 Intentionally promote the thought leadership of your guest to build long-lasting relationships

Timecodes:

⏰ 00:00 - 05:01 | A show marketing model is a great way to build relationships and business

⏰ 05:01 - 08:12 | The systems you create for your show and guest are crucial to an enjoyable process

⏰ 08:12 - 13:20 | The pre-show call and research on your guest facilitates your questions

⏰ 13:20 - 20:26 | Use your show content to promote your guest on all your platforms

Quotes:

💬 “A B2B podcast is not just a marketing strategy—it’s a sales strategy where you can create a show experience that turns featured guests into buyers.” - Kap Chatfield, CEO of Rveal Media

💬 “In the B2B world people recognize that content is king. It’s valuable if you can create content around the thought leadership of a featured guest.” - Kap Chatfield, CEO of Rveal Media

💬 “Your featured guest wants to know how being a part of your show is going to help them reach their target audience.” - Kap Chatfield, CEO of Rveal Media

💬 “Do NOT enter your featured guest to a sales sequence after they’ve been on your show.” - Kap Chatfield, CEO of Rveal Media

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Reach out to Rveal:

- Rveal’s website https://site.rveal.media/

- Rveal’s LinkedIn https://www.linkedin.com/company/11397337/admin/

- Rveal’s YouTube channel https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEwl

#b2bsales #b2bpodcasting #b2bmarketing

Do you know how to maximize storytelling for the growth of your business? 🤔

When businesses strive to make their customer the “hero” of the story, addressing their problems and ultimate goals in marketing and sales, they will find the golden key to success.

It’s about telling a compelling story that will make the hero keep coming back for more. 🔥

🎙️ B2B Podcasting brings you a bonus episode hosted by Rick Lambert—professional speaker, B2B sales coach and marketing strategist.

He interviewed our CEO Kap Chatfield and mined the gold that will help business leaders direct their business concept and message. 💎

If you’re ready to bring direction and purpose to your business, THIS is the episode for you. You don’t want to miss it.

Main Takeaways:

💎 Business leaders can greatly benefit from learning the principles of storytelling

💎 Discover the four P’s and how you can make them center stage to your marketing and sales

💎 Learn how to define your business objectives and sharpen your value proposition

💎 You don’t need the most expensive technology to begin creating content today

Timecodes:

⏰ 00:00 - 13:46 | Learn the art of storytelling your business can apply to its narrative

⏰ 13:46 - 25:22 | Discover how to make your ideal customer the hero of your product and story

⏰ 25:22 - 27:54 | What are practical steps your company can take to begin perfecting their narrative?

⏰ 27:54 - 35:36 | The 5 business objectives every business leader needs to know by heart

Quotes:

💬 “Once you learn the formula of storytelling you see it play out not just in movies, but in advertising, emails, LinkedIn and posts.” - Kap Chatfield, CEO of Rveal Media

💬 “Your business problem can be broken down into the internal, external and eternal problems, and you can find their solutions using storytelling.” - Kap Chatfield, CEO of Rveal Media

💬 “The number one problem businesses face when crafting their narrative is they mistake themselves as the main character of the story when they’re truly the guide.” - Kap Chatfield, CEO of Rveal Media

💬 “Turn your product into a story that attracts the right audience.” - Kap Chatfield, CEO of Rveal Media

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Connect with Kap Chatfield & Rveal Media:

- Follow Kap on LinkedIn

- Rveal’s website

- Rveal’s LinkedIn

- Rveal’s YouTube channel

Connect with Rick Lambert:

- IN 2 Communications Website

- Sell To Win Website

#b2bsales #b2bmarketing #b2bpodcasting

Do you TRULY know the power of storytelling to build your brand? 🤔

Most brand leaders and podcasters heavily rely on famous guests to build their brand achieve their marketing goals—but what if there was a more effective way to build your brand and find success?

When you build your brand and podcast with the audience in mind first, your message will not only be effective, but it will reach the right audience every single time. 💯

🎙️ B2B Podcasting brings you another great episode with Yaagneshwaran Ganesh as our guest. He is the director of marketing at Avoma and the host of The ABM Conversations podcast.

If you’re ready to perfect your value proposition and position your brand for success with the right audience, then THIS is the episode for you.

Main Takeaways:

💎 Learn how to build your podcast with your audience in mind first

💎 Measure a podcast ROI by discovering your true value proposition

💎 Avoid starting a podcast that focuses on leveraging guest influence

💎 Discover the “meeting life cycle assistant” and how it can help your business

Timecodes:

⏰ 00:00-06:46 | How to build a career remotely with marketing and podcasting

⏰ 06:46-15:11 | Learn how to use storytelling to maximize your content creation and brand building

⏰ 15:11-29:56 | Use wisdom when inviting guests on your show to mine the gold out of them

⏰ 29:56-40:35 | Measure ROI with simple steps that can better direct your podcast

Quotes:

💬 “In a commoditized environment there are going to be 10, 20, or 100 different tools that do the same thing—but if somebody is going to buy yours, it’s because they believe in the same value system and have the same ideologies.” - Yaagneshwaran Ganesh, Director of Marketing, Avoma

💬 “As long as I know who my audience is, I can also talk to lookalike audiences.” - Yaagneshwaran Ganesh, Director of Marketing, Avoma

💬 “There is an audience that’s trusting you to come up with good content—trust is earned by default at first, and it’s up to you to keep it.” - Yaagneshwaran Ganesh, Director of Marketing, Avoma

💬 “Just because your podcast is niche doesn’t mean you can’t broaden your audience.” - Yaagneshwaran Ganesh, Director of Marketing, Avoma

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Connect with Yaagneshwaran Ganesh:

- Follow Yaag on LinkedIn

- Yaag’s Website

- The ABM Conversations Podcast

Reach out to Rveal:

- Rveal’s website

- Rveal’s LinkedIn

- Rveal’s YouTube channel

#b2bpodcasting #b2bmarketing #b2bsales

Are you tapping into the power relationships generate for your business? 🤔

They’re the greatest catalyst for dramatic increases in ROI, influence and faithful customers.

How do you tap into that power? Use a video podcast. It’s the fastest way to accelerate those relationships, bringing people closer and fostering community for the long run.

Nobody knows this better than Pablo Gonzalez, host of B2B Community Builder podcast and CMO and co-founder of Be The Stage. 🎙️

His take on relationships in the B2B world is truly inspiring.

Check out our latest episode today!

Main Takeaways:

🛠 Learn how to track the right metrics of success for your show

🛠 Grow your ability as a show host to maximize your guest’s experience

🛠 Discover how you can build business relationships in a stable way

🛠 Start to see business relationships through your own video podcast

Timecodes:

⏰ 00:00 - 16:09 | How Pablo Gomez grew his video podcast to $40 million in revenue

⏰ 16:09 - 26:26 | Maximize the power of business relationships for growth

⏰ 26:26 - 33:06 | Learn how it’s more valuable to be a king-maker than a king

⏰ 33:06 - 46:22 | The tangible power of a live show versus a pre-recorded show

Quotes:

💬 “Having 25 super-consumers being your ambassadors and hosting events in their home to talk about your company generates so much power that the concept of community becomes approachable.” - Pablo Gonzalez, CMO of Be The Stage

💬“My first priority at a conference is to figure out how I can make friends with four people so that we’re rolling around in a five-person pack.” - Pablo Gonzalez, CMO of Be The Stage

💬 “It’s much more valuable to be a king-maker than to try to be a king.” - Pablo Gonzalez, CMO of Be The Stage

💬“The stage is the ultimate tool for social validation.” - Pablo Gonzalez, CMO of Be The Stage

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Reach out to Rveal:

- Rveal’s Website

- Rveal’s LinkedIn

- Rveal’s YouTube Channel

Reach out to Pablo:

- Pablo Gonzalez Linkedin Profile https://www.linkedin.com/in/pablotheconnector

- Pablo’s Website “Be The Stage” https://bethestage.live/bootcamp/

- Pablo’s Podcast https://b2bcb.buzzsprout.com/

#b2bsales #b2bmarketing #b2bpodcasting

Have you considered a B2B podcast to reach your business goals? 👊🏼

A video podcast allows you to easily share your business story and value proposition with your audience. On top of that, the content can be repurposed in a near-endless number of ways.

Marion Abrams, host of Grounded Content podcast and podcast consultant, is our most recent guest on B2B Podcasting. Learn from Marion and her years of experience in content creation and crafting successful shows. 🎙️

This episode will help you find your footing and jump in to the podcasting world 🔥

Main Takeaways:

🛠 Learn how to craft a story for your business podcast

🛠 Discover the significant ROI a video podcast can provide for your business

🛠 Repurpose video and audio content to reach your target audience

🛠 Find out how you can measure success with a podcast

Timecodes:

⏰ 00:00 - 09:49 | Harness the power of storytelling for your business growth

⏰ 09:49 - 16:12 | Learn how to track ROI and the success of your video podcast

⏰ 16:12 - 25:38 | How to improve as a podcast host and interview guide

⏰ 25:38 - 48:48 | Repurpose the video/audio content of your show in creative ways

Quotes:

💬 “A conversation is different from a podcast interview—in a good interview there's the audience and I need to lead the conversation in the direction that's valuable to my audience.” - Marion Abrams

💬 “A primary piece of advice I would give to any podcaster right now is listen to your own show.” - Marion Abrams

💬 “Don't let whatever your business objective is trump what your audience needs.” - Marion Abrams

💬 “A podcast is a really great way to practice clarifying your message.” - Marion Abrams

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Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Connect with Marion:

- Marion’s LinkedIn

- Madmotion.com

- Grounded Content Podcast

#b2bsales #b2bpodcasting #b2bmarketing

Do you know what it takes to be an incredible podcast host? 🤔

It’s a combination of a well-thought-out premise, researching guests and practice in guiding conversation while asking the right questions.

Learn the tricks of the trade, and you’ll be on the road to success with your own video podcast. It can seem intimidating, but trust us—you want to harness the power of a podcast to impact your audience and grow your business. 📈

🎙️ The latest episode of B2B Podcasting is with Reena Friedman, host of “Better Call Daddy” podcast and podcast consultant for entrepreneurs.

Her experience in the entertainment industry is sure to not only inspire but also coach you to get started on your own personal brand and podcast.

➡️ We HIGHLY encourage you to check out the latest episode.

Main Takeaways:

💎 Perfect your podcast strategy as you evolve your hosting style

💎 Learn how to find a good story and grow as a host

💎 How you can train yourself as a host to better guide your guests

💎 Asking questions that will generate genuine conversation

💎 Find the premise of your show that will speak to your interests

Timecodes:

⏰ 00:00-04:34 | Discover how to get into the world of podcast consultancy

⏰ 04:34-10:55 | How COVID thrust us into a digital, remote work space

⏰ 10:55-13:55 | Research your guest so you can speak their language

⏰ 13:55-19:13 | Companies greatly benefit from employees having a personal brand

⏰ 19:13-29:40 | What is the formula that makes a great host?

⏰ 29:40-36:21 | Find the specific premise for your show to be successful

⏰ 36:21-43:34 | How can a video podcast grow your personal business?

⏰ 43:34-49:23 | Why you should start your own video podcast

Quotes:

💬 “Creating a really valuable show is knowing who's my audience, what do they care about, and being okay with “hey, it's not going to be for everybody”.“ - Kap Chatfield

💬 “When you're interviewing somebody, give space for them to say everything they need to say.” - Reena Friedman

💬 “A really good tip for a host is to think about what you've covered in the interview, be able to wrap it back around and paraphrase what you want us to remember, because sometimes the audience needs that.” - Reena Friedman

💬 “If you can be a great host and learn how to mine the gold out of your guests and move that show in a specific direction—you're going to have a knock out of the park show.” - Reena Friedman

💬 “A successful show is about the energy level that you create, the stories that you tell, how you tell the stories, how well-researched they are, how creative you are and how you make the audience feel.” - Reena Friedman

💬 “In order for someone to tell their story and their voice, you have to use the words that they use and you have to know what they're passionate about.” - Reena Friedman

💬 “I think the reason that businesses need to have B2B podcasts is because we want to know the leaders that we're working for.” - Reena Friedman

💬 “When people feel a part of a vision, they don't even have to have a vision of their own—if they're aligned with the company's vision and where they're going, that will get them to stay.” - Reena Friedman

💬 “You are going to be a better host if you research the person that you're going to talk to.” - Reena Friedman

💬 “If you have a show that makes the entire world your audience, you're probably not going to deliver any value to that audience.” - Kap Chatfield

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Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Connect with Reena Friedman

Follow Reena on LinkedIn

Check out Reena’s show, Better Call Daddy

#b2bsales #b2bmarketing #b2bpodcasting

Do you leverage your podcast to grow your thought leadership? 👀

Business leaders should jump at the opportunity to have their own video podcast—it’s a perfect chance to share their niche expertise and provide value to their audience, all in one go.

The latest episode of B2B Podcasting is full of insight and clarifies how you can maximize your content creation strategy for ALL your social media platforms.

We sat down with Stewart Hillhouse, head of content at Mutiny and host of “Top of Mind” podcast. His experience as a content creator and podcast host will help you find your voice and get your strategy clearly defined.

Main Takeaways:

💎 Discover how to become “top of mind” for potential podcast guests

💎 Use LinkedIn as a relationship accelerator with your comments and interactions

💎 Why executives need to lean into content creation to grow their business

💎 Learn how to speak to your podcast guests to get the most value out of each episode

💎 A video podcast can serve as a powerful connector to grow your career

Timecodes:

⏰ 00:00-03:47 | How to build a career around creating B2B content

⏰ 03:47-08:42 | What are the challenges B2B marketing face today?

⏰ 08:42-13:44 | Executives need to understand the importance of being involved with content creation

⏰ 13:44-17:28 | A podcast can help your marketing team reach your audience more effectively

⏰ 17:28-23:58 | Starting business relationships for a future feature on your podcast

⏰ 23:58-30:56 | How to leverage your show to build connections and an audience

⏰ 30:56-39:07 | Use your podcast as a business development tool

⏰ 39:07-49:24 | Discover a new way to approach your LinkedIn strategy

Quotes:

💬 “The difference between B2B and B2C is the B2B company you’re trying to connect with is not spending their own personal money.” - Stewart Hillhouse

💬 “B2B has that disconnect where they just don't think about the buying process as much, and as a result they don't focus on creating personalities within their company who share content on the regular.” - Stewart Hillhouse

💬 “It requires feedback from the top down to feed ideas that create the brand around the company.” - Stewart Hillhouse

💬 "If you want to see real, long-term, meaningful results, the executive of the company needs to be involved with the content creation." - Stewart Hillhouse

💬 “You really need to make yourself available to the marketing team so that they can know how to communicate the expertise at a high level.” - Kap Chatfield

💬 “You need to have a really strong premise and a strong show strategy so that the guest feels: Is this in alignment with who I am? Is this in alignment with my message and my goals? Is this in alignment with my audience? Is this something that I could share with my audience and then feel like I'm actually providing them more value?” - Kap Chatfield

💬 “There's that disconnect between, not having a person at the helm who's driving the content forward, putting a flag in the ground saying, "here's what our company's thinking about, you should follow me and buy from my company, because what we're doing is interesting to you".” - Stewart Hillhouse

💬 “When you’re involved with content creation with your marketing team, you shorten the distance between them and their understanding of the brand.” - Kap Chatfield

💬 “As the podcast producer, creator and host, you need to do the work for guests to make it an obvious yes why they should be on your show.” - Stewart Hillhouse

💬 “If you are using podcasting as a business development tool, and you want to get in front of your ideal audience you think you could sell to, get them on a podcast episode.” - Stewart Hillhouse

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Reach out to Rveal Media:

- Rveal’s website

- Rveal’s LinkedIn

- Rveal’s YouTube channel

Connect with Stewart:

- Top of Mind podcast

- Stewart’s LinkedIn

Show title: B2B Podcasting

Episode title: How a B2B Podcast is the ULTIMATE Smarketing Solution - with Rick Lambert

Call To Action:

➡️ Do you struggle with the balance between sales and marketing?

When you set out to build your personal brand, it’s not uncommon to face challenges. Video content and messaging have incredible power to strengthen your niche expertise—or keep you on the sidelines. It can be a tough balancing act. 👀

That’s why we sat down with Rick Lambert, CEO of Sell To Win and In2communications, and host of “The Smarketing Show”.

His take on how marketing and sales can serve one another, help professionals find their lane and build successful brands is exactly what we needed to hear when we recorded this episode.

We know you’ll be inspired too. 🔥

If you’re ready to take the next step in starting your own video podcast, check out our latest episode. 👊🏼

Main Takeaways:

💎 In today’s B2B landscape, professionals need to have a mix of marketing and sales

💎 Learn to grow your personal brand with video content

💎 Find the theme that will mark your personal brand and simplify your content

💎 A video podcast will automatically increase your ICP coming through your pipeline

💎 Find your niche by studying your competition and maximizing your message

Timecodes:

⏰ 00:00-08:57 | Professionals need to understand sales and marketing

⏰ 08:57-12:02 | Video is THE way to grow your personal brand in the digital landscape

⏰ 12:02-17:33 | Your personal brand influence will grow when you invest in video

⏰ 17:33-27:29 | Why aren’t more professionals investing in their video content?

⏰ 27:29-31:35 | A video podcast helps you strengthen customer relationships for the long run

⏰ 31:35-35:16 | Learn where your competition is going and find your lane

Quotes:

💬 “Video acts like no other vehicle—it makes you become top of mind at point of need.” - Rick Lambert

💬 “I bring on guests to my show because success leaves clues for the audience.” - Rick Lambert

💬 “There’s a distinct difference between marketing and sales—marketing is letting people know what you have, and sales is getting rid of what you have.” - Rick Lambert

💬 “Today's B2B sales professional needs to be a hybrid between a sales person and a marketing person.” - Rick Lambert

💬 “Perfection really is never going to be achievable—just get it out there.” - Rick Lambert

💬 “Either you're going to move forward with your personal brand, or you're going to be a spectator and let others move forward.” - Rick Lambert

💬 “You’ve got to think about who the person is you want to be seen by your customers.” - Rick Lambert

💬 “The shows create awareness for your audience.” - Rick Lambert

💬 “Awareness boosts consideration rates and drives lead generation, which is the business model to shows.” - Rick Lambert

💬 “Scale your touchpoints with key relationships.” - Kap Chatfield

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Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Connect with Rick

Follow Rick on LinkedIn

Check out Sell To Win

Check out In2communications

Check out The Smarketing Show

Does your brand’s mission truly resonate with your audience?

This goes beyond just speaking what they want to hear, but crafting a vocabulary around your brand story and mission that captivates your audience to want more.

That’s exactly what professional showrunner and podcast host Jay Acunzo is doing, and it’s inspiring to say the least.

B2B Podcasting hosted Jay Acunzo in our most recent episode. Jay is the host of the “Unthinkable” podcast and an expert storyteller for the business world.

This is one of the most inspiring episodes we’ve done in a while. Don’t miss it—check it out and learn how to build your brand and perfect your marketing. 💪

Main Takeaways:

💎 There is enormous power in workplace storytelling

💎 Leverage storytelling to grow your business and influence

💎 Internal marketing will empower your brand and team towards your mission

💎 Learn how you can leverage your show to sell it

💎 Find your niche message that will resonate with your audience

Timecodes:

⏰ 00:00-06:01 | The basics of storytelling in the workplace

⏰ 06:01-13:00 | Learn how your business can leverage storytelling

⏰ 13:00-17:53 | Discover the power of internal marketing for your brand

⏰ 17:53-20:34 | Establish the right goals for your business marketing

⏰ 20:34-26:09 | Resonate with your audience by engaging their emotions

⏰ 26:09-33:05 | Leverage your show in a way that you can sell it in the future

⏰ 33:05-37:34 | Find your niche to stand out from the crowd of shows

⏰ 37:34-43:10 | The Unthinkable podcast sets a storytelling standard

Quotes:

💬 “Stop pushing metrics on people and start pushing missions.” - Jay Acunzo

💬 “The score is not the goal—it's how you measure your progress towards the goal.” - Jay Acunzo

💬 “We need to be more like authors on our shows—authors have one concept, they're exploring it deeply, but they explore it from all angles.” - Jay Acunzo

💬 “Develop an irresistible premise, and let that premise inform things in the show, things around the show and support your marketing.” - Jay Acunzo

💬 “It comes down to having this core premise, this core mission and getting really laser-focused with it.” - Kap Chatfield

💬 “Awareness is just the proxy for what we actually want, which is affinity.” - Jay Acunzo

💬 “It's a dangerous assumption to say, “if only they knew we existed, they would love us and act.” Have we done what it takes to be loved to trigger action?” - Jay Acunzo

💬 “Telling stories are just a communication vehicle for solving problems, or resolving questions, or furthering change.” - Jay Acunzo

💬 “Simple doesn't mean easy to execute—hopefully it means easy to understand.” - Jay Acunzo

💬 “When your metrics become the goals, they're no longer good metrics.” - Jay Acunzo

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Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Reach out to Jay Acunzo:

- LinkedIn

- Twitter

- Website