Are your ad dollars being spent wisely? 🤔

Too many businesses fall prey to the idea that ad spending must be across multiple channels in multiple formats, but fail to see where their ad spending is actually getting them conversions.

When you stop looking at ad spending as “jack of all trades” and realize your money can be better spent in specific and targeted locations, you’ll see an exponential change and return on your investment. 📈

🎙️ Meet Silvio Perez, Head of AdOps at Metadata.io and author of “Google Ads Profits”. 📚

Silvio’s experience as an ad spending wizard is sure to help any business leader direct their ad dollars in the right direction with the highest return.

This episode of B2B Podcasting is for any marketer or business leader that wants to grow in their understanding of paid advertising and content pillars. 💡

Main Takeaways:

💎 Learn how to maximize ad spending for your business

💎 How you can identify your target audience and create ads for your ICP

💎 Find out what the most effective ad formats are and how you can use them

💎 Build your content pillar in a way that you can scale easily

💎 See how you can apply the 80/20 principle to your ad spending

Timecodes:

⏰ 00:00-07:12 | Starting a career in B2B online ads

⏰ 07:12-11:08 | How to identify your ideal target for paid ads

⏰ 11:08-15:08 | Creating ads that don’t look and feel like commercials

⏰ 15:08-21:16 | Applying the 80/20 principle to your ad strategy

⏰ 21:16-25:18 | What is the best and most effective ad format type to use?

⏰ 25:18-34:53 | Learn to leverage a video podcast for your content pillar

⏰ 34:53-37:35 | How the business leader can effectively create content

Quotes:

💬 “The ability to get your message out on demand is one of the most important things you can do for your business.” - Silvio Perez

💬 “If you want to sell a hamburger, start with the people who are hungry.” - Silvio Perez

💬 “When you take really great content, and you combine that with targeted advertising, you essentially have the ability to create influence at scale.” - Silvio Perez

💬 “There’s no point in creating great content if nobody sees it.” - Silvio Perez

💬 “If you do paid media right, it's an acceleration and an amplification of getting your brand out there.” - Kap Chatfield

💬 “If you're a content creator and you have that belief of “I want to create content that genuinely helps people”, and you're not going to use every means at your disposal to get content in front of people that you can genuinely make an impact on them, I think that's selfish and you owe it to them and yourself to do so.” - Silvio Perez

💬 “The ultimate skill companies need to learn is to get their message in front of the right person, create a meaningful impact and get them to move forward in a relationship.” - Silvio Perez

💬 “The better you understand the person that you're trying to get your message in front of, the better you can relate to their pain points and desires to be able to get them from their desired state to their future state.” - Silvio Perez

💬 “The better you understand your audience, the better job you can do at creating ads that actually make an impact.” - Silvio Perez

💬 “Podcasting is content at scale.” - Kap Chatfield

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Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Connect with Silvio Perez

Follow Silvio on LinkedIn

Subscribe to Silvio’s YouTube channel

Buy Silvio’s book: Google Ads Profits

Do you know how powerful a personal brand can be? 👀

Too often we think of a personal brand as something for thought leaders, CEO’s or entrepreneurs, but what if it could apply to the restaurant serving industry?

If you’re a server, restaurant owner or involved in the restaurant business, THIS episode is for you!

In our most recent episode, Kap sat down with Josh Peterson, Executive Producer of “Sidebar”, “Decisis”, and “Texas Boys Outdoors” and Jim Norman, Founder of the Sit With Me app. 📱

The Sit With Me app is about to revolutionize the restaurant and service industry, and you don’t want to miss out.

This is a one-of-a-kind app that allows servers to create an audience of faithful patrons, bringing business into the restaurant and generating relationships that build brand loyalty. 💥

➡️ Check out this episode to learn more.

Main Takeaways:

💎 Your personal brand will create influence in any sphere of business

💎 Servers in the restaurant business can create a personal brand and following

💎 Technology can help servers increase seating preferred customers at their tables

💎 Sit With Me app can expand a restaurant’s business through good servers

💎 Servers can regain control of their income with the Sit With Me app

Timecodes:

⏰ 00:00-06:29 | How does a video podcast build a personal brand?

⏰ 06:29-10:38 | A career in professional services lends itself to building thought leadership

⏰ 10:38-16:25 | Sit With Me is an app to give servers the tools they need to build their brand

⏰ 16:25-23:55 | What features do the Sit With Me app give servers to expand their business?

⏰ 23:55-28:31 | How a server’s personal brand can increase their income

⏰ 28:31-30:44 | Sit With Me is a tool that any restaurant can use to increase their business

⏰ 30:44-35:13 | Servers can personalize the app based on the image they want to grow

⏰ 35:13-37:31 | Download and use Sit With Me to grow your personal brand today

Quotes:

💬 “The show tried to demonstrate the other side of the human being and not just the professional side of the human being.” - Josh Peterson

💬 “Vulnerability really helps the audience not just see you as a figure to admire but somebody that they can trust and really connect with.” - Kap Chatfield

💬 “I would get to know some of the servers, the bartenders, the busboys, the the chefs occasionally. And, you know, understanding how they weren't that different than me as a salesperson, you know. Their commissions were just in the form of tips.” - Jim Norman

💬 “What I've seen in having a lot of people on this show who have really built a brand for themselves personally on LinkedIn through their content—it's landed them new jobs, and it's actually made the corporation that they work for, it's increased their bottom line, because they're such a valuable asset.” - Kap Chatfield

💬 “Those people are the ones that are interacting with the customers every day—it's like a good salesperson in any organization. So the restaurants will be really excited to have them as salespeople asking people to come in and see them.” - Jim Norman

💬 “I think each server can have the ability to put their brand out there and sell themselves to get their specific tables full each day and give themselves a raise.” - Jim Norman

💬 “I think it’ll give a lot of the customers something to bond with—and really connect with their servers.” - Jim Norman

💬 “If the servers and bartenders are consistent with what they're putting out there, they're building their brand, just like a social media brand they might build on Instagram—people will start to really enjoy seeing what's going on.” - Jim Norman

💬 “My hope is that as folks start to use this app more, the servers are going to start to get five to eight really good tables, filling up the seats for the servers that are really using this the right way.” - Jim Norman

💬 “Folks want to stick with the serv

It’s time for marketing to evolve. ⏱

How? Go from dry SEO optimization or lead generating to interpreting data with a human variable and get the results your company is actually looking for.

Too often companies get stuck in the rut of producing in high quantity without spending the time to determine whether the QUALITY of the leads or traffic is what will convert to sales and real clients. 💡

It’s time marketing gets a facelift.

Meet Ashley Stryker, Director of Marketing at Alaniz Marketing and host of the “Professional Confessional” podcast. 🎙️

Her professional insight as a marketer for B2B companies will help any business leader or marketer perfect their craft and exponentially multiply their marketing effectiveness.

➡️ If you’re looking for a reason to improve your marketing or ideas for your own video podcast, this episode of B2B Podcasting is for you!

Main Takeaways:

💎 Content creation marketing can give you an edge in the marketing world

💎 Learn how to bring the human element to the way you interpret marketing

💎 Update your B2B marketing tactics to better reach your audience

💎 How a video podcast can help you create content for your own thought leadership

💎 Discover the best ways to distribute your podcast content

Timecodes:

⏰ 00:00-04:54 | Where a career in content marketing can take you

⏰ 04:54-10:38 | How to perfect content creation for the stages of marketing

⏰ 10:38-17:17 | What not to do as a marketing professional

⏰ 17:17-23:26 | Create something to inspire yourself like a video podcast

⏰ 23:26-30:48 | How to be a great podcast guest

⏰ 30:48-43:28 | Learn to distribute your video podcast content the best possible way

⏰ 43:28-48:34 | How a video podcast can help your B2B marketing

⏰ 48:34-51:09 | Learn and connect with Askley Stryker

Quotes:

💬 “I think the mantra of "if you build it, they will come" is the most irresponsible way to do marketing that has ever been promoted.” - Ashley Stryker

💬 “You need to be deliberate, considerate, and engendering conversations where you’re actually inviting additional conversation and engaging with people who are already in your space.“ - Ashley Stryker

💬 “It's ultimately the creation of conversations in the communities that is going to drive content marketing in general.” - Ashley Stryker

💬 “I'm a full believer in using content at every stage of the customer journey from the point where they don't even realize they're a customer.” - Ashley Stryker

💬 “Doesn't matter how amazing the computer tells you it's going to perform—if people in your own organization or your own customers won't engage with it or work with it, then it's a useless waste of time.” - Ashley Stryker

💬 “At some point, as a creator, you get burned out if you're not creating something that you personally find fulfilling.” - Ashley Stryker

💬 “People are impressed by our strengths, but they connect with our weaknesses.” - Kap Chatfield

💬 “It's not just about presenting yourself in a certain way—it's about understanding yourself.” - Kap Chatfield

💬 “When you're doing a podcast, a blog, or a webinar, don't just think of that one piece of content that one time—think of the different ways in which you can share it on social, promote it in a press release, use it to create an email drip campaign, or a white paper, inspire some research, do a keynote talk. There are a bazillion different ways you can leverage a single episode of content, don't waste that time you've put in there.” - Ashley Stryker

💬 “The story and its relevancy to your audience is going to be more important than who's talking.” - Ashley Stryker

💬 “You need to make sure that the content is actually worth listening to and has some sort of unique and empathetic angle that your audience will understand and resonate with on an emotional level and not just a rational level.” - Ashley Stryker

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Reac

What if your B2B markting can be more than just closing a sale or bringing in revenue—what if it became relationship-centric?

Relationship-centric marketing creates the demand your company needs. 🤯

It knows how to build trust with an audience that in turn creates demand for your product or service—it’s marketing done the right way and with the quantitative and qualitative results you’re looking for.

You NEED to meet Nemanja Zivkovic, Founder/Chief Vision Officer of Funky Marketing and host of “The Funky Marketing Show”. 🎙️

He’s a Serbian thought leader that’s turning heads and making waves in the US—exactly the kind of content B2B Podcasting is all about. 🔥

➡️ Check out our latest episode today.

Main Takeaways:

💎 Learn how your B2B marketing can evolve to be relationship-centric

💎 Find out how B2B marketing can learn from B2C marketing

💎 Discover how you can CREATE demand instead of using existing demand

💎 Create organic content that drives your marketing strategy

💎 Build your audience with peers that will promote your business for you

Timecodes:

⏰ 00:00-11:07 | How to build your business marketing by creating demand

⏰ 11:07-18:05 | Learn how to approach a new client with trust to take them to the next level

⏰ 18:05-26:07 | How to determine a successful marketing campaign

⏰ 26:07-36:41 | Position your show in a way that stands out among competitors

⏰ 36:41-44:03 | Discover how a video podcast show can grow your business

⏰ 44:03-52:35 | Why you need to start a B2B video podcast as a marketing strategy

Quotes:

💬 “Marketing companies forget that they need to have the trust of the client before they start implementing and bringing new things.” - Nemanja Zivkovic

💬 “We focus on helping you build a relationship with your customers and the client and then getting to the revenue.” - Nemanja Zivkovic

💬 “Chief Vision Officer” because somebody needs to be in charge of the vision—and "CEO” doesn't mean anything. - Nemanja Zivkovic

💬 “I aligned all of my decisions to the vision.” - Nemanja Zivkovic

💬 “Vision is so important for people to buy in, to feel like they're a part of something meaningful.” - Kap Chatfield

💬 “We are focused on relationship-centric marketing, and bringing the revenue by focusing on creating relationships with your clients and customers.” - Nemanja Zivkovic

💬 “You need to create the demand instead of using the existing demand, which doesn't exist.” - Nemanja Zivkovic

💬 “It's the long term clients that you start building the relationship with through an honest conversation on the podcast.” - Nemanja Zivkovic

💬 “I need to create trust and people need to see me and how I'm confident that I know what I'm talking about—I have results to share, and I can go into detail how we implement these strategies for other companies.” - Nemanja Zivkovic

💬 “People that are coming in are telling us that they either watch the show, or they get referred or they resonated with the content—they come to us already knowing our philosophy, knowing what we can do for them, and I would say that's a client, not a lead.” - Nemanja Zivkovic

————————————————-

Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Reach out to Nemanja Zivkovic:

- Nemanja’s personal LinkedIn profile

- The Funky Marketing Show

- FunkyMarketing.net

Do you know how to reinvent yourself as a thought leader?

Too often experts find themselves believing they’re superior due to their knowledge and experience, and forget the true reason why they entered their field in the first place.

However, if they can stay humble, continually learn and be vulnerable, they’ll see their influence expand far beyond what they even thought possible. 🤯

Take it from Richard Harris, a Holistic Physician “physician-preneur” and host of “Strive for Great Health” podcast.

His experience as a doctor and his journey to rediscovering why he became a doctor and how he can scale his expertise to help the maximum amount of people will not only help you, but greatly impact your life. 👊

This is one of those episodes you don’t want to skip over or ignore. What Richard shares on this episode of B2B Podcasting is truly inspiring, and we highly recommend you take the time to listen today. 🎙️

➡️ Don’t wait, this episode is for you.

Main Takeaways:

💎 Physicians and thought leaders need to stay humble to stay current

💎 Thought leaders need to be constantly learning and reading to grow

💎 How to scale your expertise and thought leadership

💎 Find a way to change your vocabulary so people can receive from you

💎 Thought leaders need to be vulnerable so they can build trust

Timecodes:

⏰ 00:00-07:40 | Learn the difference between what you do and who you are

⏰ 07:40-11:00 | Thought leaders need to be consistently learning

⏰ 11:00-15:27 | How you can scale your expertise into content for your audience

⏰ 15:27-21:15 | A video podcast can help you increase your influence with your expertise

⏰ 21:15-25:08 | When you start a video podcast you open opportunities for new business

⏰ 25:08-30:19 | How you can adjust your language to reach more people

⏰ 30:19-35:07 | Use the power of story to quickly build trust and reach your audience

⏰ 35:07-00:00 | How can physicians find their purpose again?

Quotes:

💬 “I decided that for myself, doctor is what I do, it's not who I am.” - Richard Harris

💬 “You need to question things early and not just take what some doctor says as the only way because there may be another way—and there may be another way that's better for you.” - Richard Harris

💬 “There is a sense of clout among industry leaders when there should be a lot of humility that comes with that, because you're going to be responsible for directing people in specific directions.” - Kap Chatfield

💬 “You need to be confident in your abilities but curious enough to want to learn more.” - Richard Harris

💬 “Physicians don't heal people, you heal yourself.” - Richard Harris

💬 “So most of the time we keep our habits until something happens to make us change our habits.” - Richard Harris

💬 “Health is the accumulation of your behaviors, your mindset, and how you interact with your environment.” - Richard Harris

💬 “Each person deserves the truth, each person deserves a chance to rise up and reach a standard of greatness—and I believe if you hold people to greatness that each and every person can achieve greatness.” - Richard Harris

💬 “You have to be vulnerable. You have to share your story.” - Richard Harris

💬 “To me, it not about making money, it’s about making an impact.” - Richard Harris

————————————————-

Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Are you tired of cold calls, emails and decade-old marketing tactics? 😬

Marketing as an industry needs a DRAMATIC mindset shift.

Too often business leaders, specifically startup founders, use outdated marketing strategies that just don’t work in today’s post-COVID digital age.

Here’s the good news: there are fresh ideas and creative perspectives out there that will not only work better for your business, but help you quickly connect to your ideal customer—and you’ll find them in a video podcast. 🎙️

In our most recent episode of B2B Podcasting, Kap sits down with Anna Furmanov, founder of Furmanov Marketing Consulting and host of the “Modern Startup Marketing” podcast.

She brings her incredible experience as a marketer and podcast host into this episode, helping thought leaders and startups alike. 💡

➡️ If you’re looking for a way to freshen up your marketing strategies or start with the right foot with your startup, this episode is for you.

Main Takeaways:

💎 Marketing needs a general mindset shift to evolve in today’s digital age

💎 Learn how to find your ICP (ideal customer persona) and what questions to ask

💎 Why you should start your own thought leadership video podcast

💎 Video podcasts help you reach your ideal audience

💎 Your business will grow through the influence of your video podcast

Timecodes:

⏰ 00:00-06:10 | What are the typical problems startup founders face?

⏰ 06:10-11:48 | The biggest issues startups have in their marketing

⏰ 11:48-17:39 | How should startups view marketing?

⏰ 17:39-23:14 | How does storytelling impact startups?

⏰ 23:14-32:17 | Your target audience can drive your video podcast

⏰ 32:17-38:57 | A video podcast can contribute to the growth of your business

⏰ 38:57-44:10 | Why do people turn to podcasts to grow their thought leadership?

Quotes:

💬 “There's more to marketing than just enabling sales, and that's the mindset shift.” - Anna Furmanov

💬 “A marketing therapist makes sense, because you're dealing with people, and you're also helping people do their marketing.” - Anna Furmanov

💬 “A marketer, a really good one, knows what questions to ask.” - Anna Furmanov

💬 “Cold calling people and cold emailing people is so far from what marketing is.” - Anna Furmanov

💬 “Now is a great time to treat marketing at your startup like a media powerhouse.” - Anna Furmanov

💬 “There's two types of content on the internet: there's the content that you want to consume and then there's the content that interrupts the content that you want to consume. One's a show and one's a commercial.” - Kap Chatfield

💬 “Building an audience really comes down to creating a compelling story for the brand.” - Kap Chatfield

💬 “Story is what connects people to companies and even more so what connects people to people—because there are people that work at companies.” - Anna Furmanov

💬 “If you're getting too hyper-competitive in your space, eventually the only competition becomes a race to the bottom for pricing.” - Kap Chatfield

💬 “Marketing 101 is really understanding and having empathy for your customer.” - Kap Chatfield

————————————————-

Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Connect with Anna Furmanov

Follow Anna on LinkedIn

Check out Furmanov Marketing Consulting

Check out the Modern Startup Marketing show

Why haven’t you launched your B2B video podcast yet? 👀

Video podcasting is THE way to scale your thought leadership and grow your audience.

It can can create opportunities in the B2B space for any business:

💎 Help you connect with your ICP (ideal customer persona)

💎 Build your influence among other industry leaders

💎 Show your expertise and why people need to do business with you

In our most recent episode Kap connects with Sam Moss, co-founder of One Click Agency and host of the “B2B Made Simple” podcast. 🎙️

Their conversation on the qualitative results of a video podcast and how it can bring in revenue for your business is a MUST for any thought or business leader.

➡️ If you’re looking for a podcast that will push you to start your own show, this episode is for you.

Main Takeaways:

💎 How a video podcast can generate influence and business

💎 Develop and sharpen your thought leadership expertise with a video podcast

💎 Learn to distribute your video podcast content through multiple channels

💎 Levarage guest content to grow your video podcast

💎 Positive benefits for your business from your thought leadership

Timecodes:

⏰ 00:00-08:22 | How to discover your niche expertise

⏰ 08:22-11:33 | Why small B2B businesses need to invest in a good website

⏰ 11:33-13:07 | What questions should marketers ask themselves?

⏰ 13:07-19:32 | How to pivot your B2B video podcast for your business

⏰ 19:32-24:04 | A video podcast can become a pipeline for your business

⏰ 24:08-27:13 | How to leverage your video podcast content across multiple channels

⏰ 27:13-29:14 | Learn how and who to invite onto your video podcast

⏰ 29:14-34:35 | Tactic two: learn how to use LinkedIn DMs

⏰ 34:35-45:08 | The valuable, qualitative results from a video podcast

⏰ 45:08-49:03 | The ultimate video podcast strategy

Quotes:

💬 “If you're going to have a very generic and shotgun approach to your message or to your brand, you're not going to reach anybody and you're not going to make a big impact.” - Kap Chatfield

💬 “Marketers need to learn business principles—know how to read a P&L, know how to talk to customers, and learn the things that people that run a company already do. “ - Sam Moss

💬 “There's a way to tastefully make a transition from one core audience to the next.” - Kap Chatfield

💬 “If you're a business leader, if you're an entrepreneur, and you've been developing a business, you already know that evolution is part of the game.” - Kap Chatfield

💬 “When you put yourself in that place of being a beginner and just starting it keeps you humble, but also keeps you creative and innovative.” - Kap Chatfield

💬 “When it comes to the content, it needs to be something that's valuable and engaging.” - Sam Moss

💬 “Keep in mind that you're trying to build an audience because that will fuel demand for your business—offering educational or valuable content to your ideal buyers.” - Sam Moss

💬 “You want to be able to redistribute the content so people can come back to the show and find it valuable.” - Sam Moss

💬 “Don't send LinkedIn DMs unless it's something valuable to them—and by valuable, I simply mean inviting them on your podcast.” - Sam Moss

💬 “The strategy behind our podcast was to connect with our ideal buyers on a personal level through the podcast.” - Sam Moss

💬 “One of the key reasons that we started our show was to immerse myself in what our customers are passionate about.” - Sam Moss

————————————————-

Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

What are you doing with your thought leadership? 👀

Creating consistent content across multiple platforms with your thought leadership and niche expertise will instantly and exponentially grow your influence.

Not only that, but your business will receive organic and 100% inbound leads. 📈

Too many leaders are waiting for the right time, talent or equipment to get started with producing their thought leadership into content for others to consume—and the truth is there is never a “right time”. 🤔

Jason Greenwood, Lead Consultant at Greenwood Consulting and host of “At The Coalface” podcast shares how his thought leadership content has not only grown his own personal brand influence, but has generated organic leads that his business currently thrives off of. 👊

THIS is a conversation you don’t want to miss. If you’re a thought or business leader, there’s gold to be mined in this episode—check it out. ⚒️

Main Takeaways:

💎 Thought leadership content can be scaled to become a consultancy

💎 Discover why your business needs an ecommerce and tech consultant

💎 Content creation nees to be any thought leader’s priority

💎 Learn why consistency is key to expanding your influence

💎 Use platforms like TikTok and Youtube Shorts for content creation

Timecodes:

⏰ 00:00-05:17 | How to get started in ecommerce and tech consulting

⏰ 05:17-11:06 | Why are consultants necessary for B2B tech sales?

⏰ 11:06-16:03 | The right and wrong questions to ask your ecommerce consultant

⏰ 16:03-23:31 | Why thought leaders need to create content for their expertise

⏰ 23:31-27:31 | TikTok can help you be conscice with your thought leadership

⏰ 27:31-31:14 | Build a business with 100% inbound leads through content creation

⏰ 31:14-39:12 | Find the best content creation strategy for your brand

⏰ 39:12-44:42 | How NOT to do business on LinkedIn

⏰ 44:42-47:42 | Get connected to Jason Greenwood

Quotes:

💬 “If you're not posting consistently, your audience won't know when to listen to you.” - Jason Greenwood

💬 “I see so many people going about this the wrong way—instead of being a magnet, they're trying to be a lasso, and in my experience, lassos just don't work.” - Jason Greenwood

💬 “You're not a thought leader if you're not putting your thoughts out there into the world.” - Jason Greenwood

💬 “I'm a firm believer in the phrase, “Limitation is what breeds innovation”.” - Kap Chatfield

💬 “If they can't count on you to consistently drop content, then they're probably not going to pay attention to you because they don't know when they should pay attention to you.” - Jason Greenwood

💬 “The better reputation you have, the more business you're going to get, the more respected you'll be, the more opportunities you'll have.” - Jason Greenwood

💬 “That short video content, that punchy, right-to-the-point video content forces you to get to your point quickly, because you only have 60 seconds or less—and everybody loves it when you get to the point.” - Jason Greenwood

💬 “To become a more effective communicator, a platform like TikTok helps you articulate your thought leadership in a way that's easier to consume, and thus easier to follow, which makes you a more effective thought leader.” - Kap Chatfield

💬 “When you show your expertise, you put it out there on a regular basis, and then when people have a need for that expertise, you're naturally and automatically top of mind.” - Jason Greenwood

💬 “Once you start to build up that content flywheel, that consistency, that credibility and that reputation in the market—only good things can come from that.” - Jason Greenwood

💬 “There's something really valuable in digesting information, having an initial take on it and communicating that in a way that's efficient.” - Kap Chatfield

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Reach out to Rveal Media:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://w

Do you know how to maintain strong relationships while working remote? 🤔

In today’s digital, remote-working age, work relationships between teams and clients have drastically changed from even a few years ago.

Office dynamics, meeting formats and the way we communicate have evolved, and most companies don’t know how to deal with the changes or even capitalize on them. 🗣️

Drew Moore, CEO of Suited, a fully remote digital marketing agency, shares how his team best serves their clients all over the United States from their remote desks.

In our most recent episode Kap and Drew sit down and talk about the variety of tools and platforms available to companies to both scale their marketing and maintain remote relationships.

Not only that, but their conversation on how video podcasts strengthen trust with clients and bring in leads for new accounts is a conversation you don’t want to miss. 🎙️

➡️ Don’t wait, this episode is for you.

Main Takeaways:

💎 Remote marketing agencies can help your business scale

💎 How to bring the human connection to remote relationships

💎 Video platforms and resources are your most valuable asset

💎 A video podcast builds trust with clients and strengthens relationship

💎 You can never over-prepare for your podcast production

Timecodes:

⏰ 00:00-05:30 | How can a marketing agency be fully remote for your business?

⏰ 05:30-15:03 | What can a remote marketing agency do to help your business scale?

⏰ 15:03-18:38 | How to keep the human connection with remote relationships

⏰ 18:38-24:21 | Video platforms help maintain distance relationships with clients

⏰ 24:21-28:32 | Using video with your client creates trust

⏰ 28:32-32:32 | How you can use a video podcast to position your business for success

⏰ 32:32-36:57 | What’s the best way to prepare for the production of your podcast?

⏰ 36:57-39:36 | How to best prepare your podcast guest for the interview

⏰ 39:36-49:09 | A video podcast can perfectly position your business for greater influence

Quotes:

💬 “One thing that we've discovered in our world of marketing and creative execution is that creatives really like autonomy.” - Kap Chatfield

💬 “We're there to serve, to create systems, organization, and not let those things just evaporate, like they do in an office structure.” - Drew Moore

💬 “Having that marketing director internally is magic for us—they may not have the answer but they are that pivotal repository of information that's both executive assistant to leadership and enough of a marketer that they can help work with us.” - Drew Moore

💬 “We make a point to get on the video call and tell jokes, get to know one another.” - Drew Moore

💬 “Having really low overhead and being fully remote allows us to have fun.” - Drew Moore

💬 “Even through these digital platforms, genuine human connection can still happen.” - Kap Chatfield

💬 “Thinking of any piece of content as it's going to be best received, almost without exception is best in multimedia form.” - Drew Moore

💬 “Anyone hearing this can leverage video—use your iPhone, don't wait for production perfection.” - Drew Moore

💬 “We're using video all the time in the sense that the camera's on all the time, and it's like they're in the room with us.” - Drew Moore

💬 “We've learned and we agree that you can't over-prepare for the podcast or production moment.“ - Drew Moore

💬 “We understand video and content strategy, but we really wanted to make sure that we would be fluid and fast to bring products and results to the table.” - Drew Moore

————————————————-

Reach out to Rveal:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Have you explored the world of LinkedIn Ads? 🤯

LinkedIn ads are a valuable resource that any business or thought leader needs to seriously consider if they want to grow their business. In our most recent episode, we cover the essentials of LinkedIn ads to generate leads for your sales team:

💎 Single image sponsored content

💎 Bidding ads by cost per click

💎 Lead generation objectives

AJ Wilcox, Founder and CEO of B2Linked and host of “The LinkedIn Ad Show” podcast is the resident expert on all things LinkedIn ads. He is the man to get your ads positioned for guaranteed success.

His feedback as a professional marketer and VIP for the top LinkedIn Ads account gives him useful perspective and insight.

➡️ Check out this episode for the future growth of your business.

Main Takeaways:

💎 Learn how to use LinkedIn ads for your business and brand

💎 Generate 100% successful leads with a LinkedIn Marketing strategy

💎 Your niche expertise is perfect for an engaging podcast

💎 Thought leadership grows as you explore a video podcast model

💎 How to scale your content to better engage your podcast audience

Timecodes:

⏰ 00:00-03:21 | What problems can paid ads solve for your sales team?

⏰ 03:21-06:47 | LinkedIn ads are worth it because 100% of the leads are qualified

⏰ 06:47-08:50 | Single image sponsored content is the most effective ad

⏰ 08:50-13:42 | Perfect your campaign objective for lead generation

⏰ 13:42-20:19 | The best way to promote your personal brand or business on LinkedIn

⏰ 20:19-27:09 | Create a podcast with a niche focus for success

⏰ 27:09-33:48 | A podcast will strengthen your niche expertise and thought leadership

⏰ 33:48-38:04 | How you can repurpose your podcast content to grow your business

⏰ 38:04-42:52 | What are the right questions to ask professional marketers?

⏰ 42:52-45:30 | Connect with AJ Wilcox

Quotes:

💬 “You're helping your employer and other clients position their product or their service amongst a very specific audience that's already highly qualified to buy.” - Kap Chatfield

💬 “When we calculate a sales qualified lead, the cost per sales qualified lead is half for LinkedIn what it is for Facebook, and it just goes to show its quality.” - AJ Wilcox

💬 "The ad that I would absolutely recommend everyone starts with on LinkedIn ads, it's the simplest, it's called a single image sponsored content.” - AJ Wilcox

💬 “Bidding by cost per click is the cheapest way to get traffic on LinkedIn 90% of the time.” - AJ Wilcox

💬 “What you want to do is bid whichever way gets you the lowest cost per impression and lowest cost per click, whether the objective is just for someone to see it, or to convert.” - AJ Wilcox

💬 “If your goal in running LinkedIn ads is to get the lowest cost per lead, then the cheapest way to do that is going to be single image ads and avoid the video.” - AJ Wilcox

💬 “When you share something from a personal profile, it's going to get 10 times the engagement than something that comes from a company page, and that just comes down to the fact that we want to connect with people, we do business with people, people have the personalities.” - AJ Wilcox

💬 “I've discovered that when you go really narrow focus, it actually is the best decision ever, because you have a lot of safety and it really does become this goldmine of so many different things that you can cover and then you also build a stronger brand that way. “ - Kap Chatfield

💬 “What I found is by narrowing myself to a really small niche, I thought that I might run out of content, but the community has given me the rest of the content.” - AJ Wilcox

💬 “I'm okay with it not being perfect, just launching with something is better than never launching.” - AJ Wilcox

💬 “That's what happens when you become the THE thought leader in the space—you become the trainer of all the trainers, the expert of all the exp