B2B Podcasting | A show about the ultimate B2B sales & marketing strategy

How do you build a personal brand that not only authentically engages your own audience but also positively impacts your business? 🤔 

Marketing for our businesses doesn’t have to be limited to the strategies we deploy at our 9-5 jobs, but can be a part of what we build with our personal content creation, digital relationships we forge and side-hustle marketing strategies we experiment with. 

In our most recent episode, Kap sits down with Nick Bennett, Director of ABM & Community at Alyce, a gift-giving platform for B2B businesses, where they talk about the power of video podcasting for building a strong personal and professional brand, the relationship between sales and marketing and even Nick’s love for the New England Patriots. 

➡️ If you’re tired of the same old marketing strategies, and want to know how to reinvent yourself in today’s digital landscape, this episode is for you. Link in comments 👇

Main Takeaways: 

Cutting-edge marketing solutions can build relationships

How field marketing is evolving in today’s digital world

 How to market to target accounts more effectively

Consistent content creation builds your personal brand

Podcasting builds relationships and helps you grow as a marketer

Timecodes:

00:00-6:59 | Alyce: the gifting platform for B2B marketing

6:59-9:45 | What is ABM marketing?

9:45-12:15 | What is field marketing?

12:15-17:33 | How important is research for AMB and field marketing?

17:33-26:03 | Content creation is residual relationship building

26:03-32:11 | Podcasting for marketers is key to success

32:11-35:49 | Learn to create content that shows your humanity and expertise

35:49-44:45 | Podcasting brings incredible learning opportunities for businesses

Quotes:

“Showing that you deliver value first versus just saying, "Hey, I'm going to cold pitch you" and not give you anything, it makes a big difference.” - Nick Bennett

“What you guys are doing is really bringing a relationship back to marketing, which in a world of an ever-evolving automation, I think we can grow a little cold and we can forget that that's what it's about.“ - Kap Chatfield

“One of the things that I value and has helped make me successful is I understand how to truly deliver value with the sales team.” - Nick Bennett

“When sales sees that you're delivering value to their prospects and helping them move that pipeline across, when you come to them as a marketer. You say, "Hey, you know, I need you to do XYZ for me", they'll say "Absolutely", because you jump on these calls, and without hesitation, you have them reciprocating what you need in return.” - Nick Bennett

“Ideally, with ABM, the goal is to increase your average deal size and then decrease your time to close.” - Nick Bennett

“Content creation is like residual relationship building.” - Kap Chatfield

“If I can help one person a day understand field marketing, or ABM, or how to build your brand, as a marketer, then look, I've done my job.” - Nick Bennett

“I keep that 80/20 split to still stay authentic to who you are and what you're passionate about, but also still understand that you are paid a paycheck by a company to support them as well.” - Nick Bennett

“Sharing personal things, being authentic, and an appropriate amount of that content output, is actually helpful to your overall brand. Because people see a multi-dimension with you, they see that there's some depth to you, and it makes you an easier person to connect with.” - Kap Chatfield

“Everyone knows what your 9-5 is. However, what is the 5-9? And that's what we focus on connecting all these people with the 5-9.” - Nick Bennett

Becoming a thought leader is not for the faint of heart. 👀 

Thought Leadership is a buzzword on LinkedIn, and it’s quickly becoming the reason behind the influence and growth of many B2B businesses across the world. The concept is nothing new, but is ready to be mined for all the worth and value it can bring to your business and industry. 

In our latest episode, Kap shares 4️⃣ guiding principles on how business leaders can become a thought leader, and how easy it is to apply these in every industry.

 ➡️ If you’re looking for a way to scale your business, grow your influence and bring vision to your tribe, this episode is for you. 

Link in comments 👇 

Main Takeaways: 

💎 Thought Leadership is what drives Business Forward 

💎 How to Craft a Unique Narrative and Codify it 

💎 Strengthening your “Story Leadership” 

💎 Learn to take risks for the vision of your business 

💎 Having the courage to be a visionary and communicate that vision 

Timecodes: 

⏰ 00:00-2:56 | Defining what a Thought Leader Is 

⏰ 2:56-9:59 | What will Thought Leadership Cost You? 

⏰ 10:00-12:32 | Determine the Personality behind the Thought Leader 

⏰ 12:32-16:52 | Learning the Discipline of Creating Content Consistently 

⏰ 16:52-18:20 | Taking Risks to Become a Thought Leader 

⏰ 18:20-22:28 | Thought Leadership is for your Business 

Quotes:

 💬 “If you're in the b2b market you want to be known as a thought leader in your industry. ” - Kap Chatfield 

💬 “White noise doesn't produce leadership. If you want to be a leader in your industry, you need to craft a unique perspective.“ - Kap Chatfield 

💬 “Story leadership inspires heart, engages the mind and it moves an organization forward.” -Kap Chatfield 

💬 “As a thought leader you have to imagine a future a vision for your organization that no one's ever seen before and you need to have confidence in that vision for other people to see it.” -Kap Chatfield 

💬 “The more clear your narrative is to you, the more confident you're going to be in it, and it's going to be contagious. Confidence is contagious.” -Kap Chatfield 

💬 ”If you want people to follow you, it's going to take some personal responsibility in growing and being a more engaging communicator of your vision.” - Kap Chatfield

 💬 “It's critical in today's day and age, that you as the leader of the organization create the content, because nobody can lead with their vision for you. You can't outsource that.” -Kap Chatfield 

💬 “You're the leader, you're the visionary, you’ve got to write the script if you want the rest of the organization and the rest of the industry to see that unique perspective and to believe it and to follow you.” -Kap Chatfield 

💬 “Your thought leadership content is going to be what your business really lives or dies off of.” -Kap Chatfield 

💬 “Without vision organizations perish.” -Kap Chatfield 

💬 “A thought leader needs to be someone who has a vision, that breaks ground, that's cutting edge, that makes people a little uncomfortable, because it shakes things up.” -Kap Chatfield 

💬 “As a thought leader, if you want to lead people with story you need to be someone is willing to step out and be the one that looks crazy, to be the one that's taking these risks.” -Kap Chatfield 

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Connect with Rveal Marketing: 

Reach out to Rveal: 

- Rveal’s website: rveal.media 

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ 

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

B2B Podcasting

How to Market Effectively to a Highly Technical Audience - Joseph Lewin

Call To Action:

Marketing in a niche industry requires relationships and trust.

Now, more than ever in our digital marketing world, marketers need to build relationships with other marketers in their industries and trust with their sales team. These two principles go hand-in-hand and will boost sales, engage your audience and help your career grow. 

In our latest episode, Kap interviews Joseph Lewin, the marketing manager for Cadenas Part Solutions on what it’s like to market in a highly technical industry. Learn how sales, marketing and content creation will put your business or product at the forefront of your customers minds.

If you’re in marketing, sales or want to grow in your industry, this episode is for you.

Main Takeaways:

Marketing niche software can guarantee business

Humility prepares you to grow and learn new industries

How to build trust with your audience to facilitate the sales cycle

Strengthen the marketing and sales relationship for your business

Strong marketing requires strong relationships

Timecodes:

00:00-8:28 | Ingenious software solutions for engineers

8:28-12:52 | Marketing products that sell well

12:53-17:18 | Ask the right questions to grow in your industry

17:18-23:22 | How sales and marketing can work together

23:22-28:10 | Optimizing your sales cycle through trust

28:10-32:55 | The importance of building relationships with marketers

32:55-37:42 | How to find and build your audience

37:42-48:44 | Strategic Marketer Podcast highlights

48:44-50:17 | Consume content that inspires you

Quotes:

“When you're working with a technical audience, the first thing is you have to be curious.“ - Joseph Lewin

“One of the most challenging things or biggest impediments to your growth is you.” - Joseph Lewin

“The more technical and niche your space is, the more you need to get your fingers on the pulse of your audience, of who your customers are and what they're doing.” - Joseph Lewin

“When you're a marketer you should be talking to everybody in your company.” - Joseph Lewin

“So many businesses are still looking at sales and marketing as two separate divisions of the company.” - Kap Chatfield

“Marketing exists to build trust in your space to make the sale easier.” - Joseph Lewin

“ Focus on building relationships through the content that you're creating.” - Joseph Lewin

“If COVID-19 taught us anything, it's that the digital marketing world is no longer an accessory, it's a necessity for businesses.” - Kap Chatfield

”The only thing worse than a mediocre piece of content is a great piece of content that nobody sees.” - Kap Chatfield

“It's way harder to create demand for something than it is to solve a problem that people already know that they have.” - Joseph Lewin

“If you create okay content that's building relationships with other people, and grows an audience, you're going to be 10 times better off than creating two or three or four polished pieces of content a year that nobody sees.” - Joseph Lewin

Connect with Rveal Marketing:

Reach out to Rveal:

Rveal’s website: rveal.media

Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia

Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Most businesses have a singular focus for their marketing strategy, but staffing agencies have to double their work. With two audiences, two messages and double the challenges, they’ve got their work cut out for them. 

In this episode we break down the main issues staffing agencies face as they prepare a marketing strategy, both for their B2B market and the clients they work for. This will prove insightful not only for staffing agency leaders, but for marketers and any business that depends on staffing agencies. Check it out!

Reach out to Rveal:

Rveal’s website: rveal.media

Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Too many sales cycles are robotic, impersonal and cold.

It seems that now, more than ever, we desire true, personal relationships… especially when it comes to sales. Communication that builds trust and lasting business relationships, benefitting both parties and building connections that last. 

In this episode, Kap interviews Steven Schmidt, CEO of TIDAL and a sales mastermind. They discuss what successful sales looks like, how Steve took his company from $0 to $100 in 90 days in 2020. Their conversation will inspire and challenge you as you walk your own sales journey in this ever-changing business world.

If you’re in sales, or simply desire true relationships in the business world, this episode will speak to you. Check it out!

Connect with Steven Schmidt

Follow Steven on LinkedIn

Check out his company, TIDAL

Reach out to Rveal:

Rveal’s website: rveal.media

Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

On this episode of B2B Podcasting, Chris Walker teaches our audience how demand generation is not only possible, but can be efficient and effective when B2B brands embrace video podcasting to scale their thought leadership output.

Connect with Chris Walker:

Listen to Chris' show, State of Demand Gen

Follow Chris on LinkedIn  

Check out Chris' company, Refine Labs

Connect with Kap Chatfield:

Follow Kap on LinkedIn

Check out Kap's company, Rveal Media

We've rebranded our show to help B2B brand leaders, sales leaders, and marketers learn how to leverage the ultimate marketing medium in order to build an audience, drive revenue, and transform their industries. 

We're excited to have you along for the journey!

For more about how Rveal Media creates shows for B2B brands, visit rveal.media.

What is Show Marketing, or otherwise known as B2B Podcasting?

Too many businesses struggle with their marketing strategy, and most have all together given up trying to track ROI in today’s digital and ever-evolving marketing age. Sales become too ‘sales-y’, which customers avoid,  and companies are buying ad space they’re not even sure is working for them. 

In this episode, Kap and Jake share the fascinating marketing strategy that eliminates common problems, creates a stable and faithful audience and makes the consumer/client want to come back for more. The solution? Show Marketing.

If you’re looking for a better solution that won’t break the bank and will actually improve your ROI, audience faithfulness and overall sales, this episode is for you.

Main Takeaways:

Show Marketing is the future for your business

Show Marketing gives you a clear and easy marketing strategy

Discover scalable marketing to build a strong audience base

Most marketing problems can be solved in show marketing

Creating content that customers want to consume, exposing them to your product or service

Timecodes:

00:00-6:10 | The problems Show Marketing Solves

6:11-9:02 | Why is Marketing so hard to track?

9:02-13:07 | What is Show Marketing

13:07-17:32 | Show Marketing works because it provides value

17:33-21:06 | How Show Marketing becomes Storytelling

21:06-29:32 | Show Marketing can be your entire Marketing Strategy

29:32-36:36 | Building a solid customer/audience base for your business

36:37-41:10 | Influencer marketing vs. show marketing

41:10-51:13 | Discovering whether DIY or outsourcing is best for your marketing strategy

“Show marketing is about becoming the show. It's about moving from communicating your marketing as a commercial, to literally creating an online show.” - Kap Chatfield

“People don't like being sold to because they feel like they're playing defense. “ - Kap Chatfield

“When you approach content creating with a genuine interest in your audience, people can smell the sincerity a mile away.” - Kap Chatfield

“The value of what you're providing as a business is what's in your heart and what's in your mind.” - Kap Chatfield

“You can take this show, which you structure the message around, and make it relevant to your product and your service, make it relevant to what you're doing as a business.” - Kap Chatfield

“With an online show, you can scale your entire business' marketing strategy.” - Kap Chatfield

“There is power in being consistent in creating your content and understanding it’s for the long game.” - Jake Prieur

“Show Marketing works because it's providing value.” - Kap Chatfield

“If you're looking for lasting results, show marketing is the way to do it.” - Kap Chatfield

“When you have an audience's captive attention, you can sell them pretty much whatever you want.” - Kap Chatfield

“We've actually created a process that helps business leaders like you become the show - to move from marketing, like a commercial, and to become a show that people want to watch and consume.” - Kap Chatfield

Reach out to Rveal:

Rveal’s website: rveal.media

Rveal’s LinkedIn: linkedin.com/company/rvealmedia

Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Dan Headlee, CEO of Universal Group, shares how he went from a business with 3 employees and $300,000 in revenue, to 40 employees and $5 million in revenue in just seven years.

In this episode, Jake Prieur and Kap Chatfield talk with Dan on how he came to a crossroads in his business- hitting a revenue ceiling he could never break- and what he had to do to change. Dan shares his experience on giving his business to God, implementing core values that drive how they hire and struggling in the midst of it all to get where they are today- he even shares how their goal of $50 million in revenue now drives them as a company.

If you’re a business owner that is struggling with their culture, or desires to pivot and grow in revenue, this episode will not only encourage you but give you a roadmap to lasting change.

Main Takeaways:

💎 Establishing culture in a business is a struggle

💎 Every business has a culture, whether it’s created intentionally or not.

💎 Being intentional with your business core values will change your culture

💎 Find local organizations where you can be encouraged and share stories

💎 Giving your business to God can be the best thing that you can do

Timecodes:

⏰ 00:00-8:34 | Establishing Core Values

⏰ 8:34-9:17 | Investing in Personal Growth

⏰ 9:18-12:15 | Struggling with Employee turnover

⏰ 12:15-22:29 | How Processes Help our companies thrive

⏰ 22:29-33:59 | Should you hire based on core values?

⏰ 33:60-40:20 | How your faith will determine your Outlook in business

⏰ 40:21-43:30 | Friends in Business will push you forward

⏰ 43:31-47:23 | How Clarity & Humility put you ahead in business

Quotes:

💬 “When you have a process and a procedure in place, it's not “going corporate”, it's doing things consistently, to make the entire organization more efficient.”  - Dan Headlee

💬 “ I always thought that people wear their religion on their sleeve and it's an act. But it's not. It's standing by your faith and being an influence.” - Dan Headlee

💬 “I've found wisdom for my business by getting into the Word.” - Dan Headlee

💬 “Breaking down your business is necessary to rebuild the foundation. Then, you can build a stronger business upon a better foundation.” - Jake Prieur

💬 “When you get around like-minded people, people who want to grow, people who want to thrive, it becomes contagious.” - Dan Headlee

💬 “That's why we serve God, not man. And, you know, when you turn that over, it's scary, but it works.” - Dan Headlee

💬 “Your company is only going to be as good as the culture that you are cultivating as a team” - Kap Chatfield

💬 “When you find something that you can believe in, that you can hold steady, that is a rock, that is a foundation, you can weather anything.” - Dan Headlee

💬 “If you don't struggle, you can't grow.” - Dan Headlee

Reach out to Rveal:

Rveal’s website: rveal.media

Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw