B2B Podcasting | A show about the ultimate B2B sales & marketing strategy

Is your audience captivated when they see you on the virtual stage? 🤔

Too often businesses assign a leader to speak for the brand without giving them training on how to properly present the brand voice and engage an audience.

As a result, the brand reputation suffers tremendously. 📉

Rich “Trigger” Bontrager, host of “Rock the Virtual Stage” show and head of podcasts and TV content for the C-Suite Network, has found the solution that most businesses need—coaching.

Rich coaches business leaders across multiple industries on how to bring high energy, passion and vision to any stage, virtual or not.

His 30+ years of experience in broadcasting and content creation will help your business and brand grow like never before.

Check out our latest episode where Kap sits down with Rich and they discuss brand voice, marketing content at scale and strategies on how to get the job done. ⚒️

This episode is for YOU.

Main Takeaways:

💎 How to become a better communicator

💎 The importance of storytelling for your business

💎 The best way to scale your content across multiple platforms

💎 How to evolve the way you present your strategy, product or service to an audience

💎 Building your brand through show marketing

Timecodes:

⏰ 00:00-05:31 | The problem most leaders face when communicating to an audience

⏰ 05:31-09:16 | Who should be the spokesperson for your brand?

⏰ 09:16-15:35 | Learn to evolve the way you communicate with your team

⏰ 15:35-20:37 | Business leaders need to learn to tell their brand story

⏰ 20:37-27:12 | The benefits of a live show for your audience

⏰ 27:12-29:20 | How to scale the content of your show

⏰ 29:20-32:37 | Show marketing provides tangible business ROI

⏰ 32:37-37:52 | Learn to actively engage your audience

Quotes:

💬 “Every executive needs to learn how to be the new Walt Disney.“ - Rich Bontrager

💬 “More businesses need to learn who is the dreamer, who is the architect, and who's the nuts and bolts and get them in their sweet spots.” - Rich Bontrager

💬 “When you give someone that opportunity to feel like they're in control, and it's in bite sized pieces, oftentimes it makes them lean in to consume even more of your content.” - Kap Chatfield

💬 “Cliffhangers work in every movie, every TV series. Leave them with something so they have to come back for more.” - Rich Bontrager

💬 “So what is your story you want to convey to get people, your teams, your consumers, all involved and go deeper with it? Storytelling is central.” - Rich Bontrager

💬 “'I’m communicating at a higher level when I add story into it.” - Rich Bontrager

💬 “You're not going to make money unless you get people empowered, excited and equipped to get on board with you. That's where the story now pulls them in.” - Rich Bontrager

💬 “Your environment helps you communicate.” - Rich Bontrager

💬 “The live allows you to build an audience where people are showing up at a specific time, and you've created these pathways where they can actually communicate back to you.” - Kap Chatfield

💬 “Repurposing content is a big part of helping people learn how to grow their brand.” - Rich Bontrager

💬 “You need to have high energy, and present with enthusiasm and passion—if you’re dry and boring people will turn you off.” - Rich Bontrager

💬 “The four E's for everybody: be engaging, create an environment, entertain and educate.” - Kap Chatfield

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Reach out to Rveal:

- Rveal’s website: rveal.media

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Your company should be a media company. 👀 

It doesn’t matter what product you sell or service you offer—it’s all about how you present your brand. 

Not only that, but a video podcast is the MOST EFFECTIVE medium through which you build your brand. 🎙️ 

Don’t believe us? Listen to Scott D. Clary share his professional experience to prove it. 

In our most recent episode, Kap sits down with Scott D. Clary, host of The Success Story Podcast and serial content creator. He shares from the wealth of his experiences and wisdom in sales and marketing how to build your personal brand to launch your B2B business. 

We discuss: 

💎 Pivoting your business 

💎 Scaling your content 

💎 Finding ways to track attribution that really work

 ➡️ This episode is for YOU. 

Main Takeaways: 

💎 Learn how to build your brand and name with a video podcast 

💎 Discover “social selling” and how it can benefit your business 

💎 Find a content creation strategy that works for your brand 

💎 Get insight into the best platforms to create and distribute your content 

💎 Build your audience with legitimate engagement 

Timecodes: 

⏰ 00:00-05:02 | Why you should build a brand for yourself 

⏰ 05:02-11:10 | Learn to pivot your content and podcast strategy 

⏰ 11:10-18:56 | Why a video podcast trumps all other forms of content 

⏰ 18:56-23:17 | Your company should become a media company 

⏰ 23:17-30:21 | Scott D. Clary’s content creation strategy 

⏰ 30:21-35:42 | Engaging with your audience builds rapport 

⏰ 35:42-38:37 | Social selling 

⏰ 38:37-45:23 | Define your ICP to optimize your content 

⏰ 45:23-00:00 | Video Podcasts are the future of marketing 

Quotes: 

💬 “Once you have a brand, you can launch any new product you want.” - Scott D. Clary 

💬 “Every company has to find a way to become a media company.” - Scott D. Clary 

💬 “Nobody ever begins a business with a perfect business strategy. Creating a business takes evolution, it takes pivoting, it takes reading the market and moving with the market as it shifts.” - Kap Chatfield 

💬 “What makes a good entrepreneur is your ability to iterate and improve and continually change and not just pivot but be okay with leaning into new things and taking risks.” - Scott D. Clary 

💬 “There's no reason why you should ever be married to one concept, because you wouldn't be married to one concept in any other aspect of your business if it wasn't working.” - Scott D. Clary 

💬 “A brand that does well on YouTube builds a certain level of trust with their audience that can't be built across other social platforms.” - Scott D. Clary 

💬 “Your personal brand actually affects everything that you touch, including what you're touching for your employer.” - Kap Chatfield 

💬 “You have to know who your customer is, then you have to know what questions your customers are asking to drive your podcast content.” - Scott D. Clary 

💬 “The way that we think of a podcast lends us to have better sales conversations than half of the sales conversations that we actually have, because we actually care about the person who we're interviewing.” - Scott D. Clary 

💬 “A video podcast is a content strategy that has the option of paying itself off.” - Scott D. Clary

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Connect with Rveal Media:

 - Rveal’s website: rveal.media 

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ 

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Have you ever considered a B2B podcast for your business? 

Scaling your thought leadership across multiple platforms with multiple content avenues is the best way to build your business audience. 

Not only will your influence grow, but you'll have the opportunity to: 

💎 Increase your business ROI 

💎 Build trust among your audience 

💎 Create content your customers want to consume 

💎 Scale every marketing strategy you have 

We’re convinced podcasting is a fail-proof strategy! 🎙 

In our latest episode, Kap sits down with Jonathan Ronzio, CMO at Trainual, and host of The Stokecast podcast. Jonathan shares how his experience as an adventure marketer and musician led to him pioneering new marketing strategies at Trainual. 

Jonathan’s pioneering and creative leadership have led to successful marketing campaigns at Trainual, and his insight can help you get a head start with your B2B podcast. 

➡️ If you want to get off the blocks and into the podcasting world, this episode will help you do just that. 

Main Takeaways: 

💎 B2B marketing strategies can come from a large array of creative sources 

💎 Create content your audience wants to consume 

💎 Build trust with your audience for future relationships and sales 

💎 Learn about true user-generated content for your business 

💎 Expand your thought leadership influence with a B2B podcast 

Timecodes:

 ⏰ 00:00-07:14 | Trainual’s Genius Marketing Strategy 

⏰ 07:14-12:28 | Create content people actually want to consume 

⏰ 12:28-18:28 | Creativity begets new marketing strategies

⏰ 18:28-26:36 | Engage your audience with a personal brand podcast

 ⏰ 26:36-35:07 | How your thought leadership can become a B2B podcast 

⏰ 35:07-42:06 | Learn how your target audience is also your target client 

Quotes: 

💬 “There's two types of content on the internet: there's the content that you want to consume, and there's the content that interrupts the content that you want to consume. One's a show and one's a commercial.” - Kap Chatfield 

💬 “The only way to build trust is to start at a place that is not abrasive or interruptive of the audience’s experience.“ - Jonathan Ronzio 

💬 “The podcast model allows you to generate conversation with your audience that everybody else can be impacted by.” - Kap Chatfield 

💬 “CEOs, owners, and founders should engage in content creation, because it doesn't just help market your product, it helps equip your team, so that they know how you think.” - Kap Chatfield 

💬 “The target audience is the audience, the target audience is the guest.” - Jonathan Ronzio 

💬 “Our guests represent the persona that we want to serve--so we extract that content, help them share that content and serve the broader audience.” - Jonathan Ronzio 

💬 “I let my intuition and experience inform the kind of content we should create.” - Jonathan Ronzio 

💬 “You do not want to interrupt people, you want to compliment what they are doing, if not be the thing they want to watch.” - Jonathan Ronzio 

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Connect with Rveal Media:

 Reach out to Rveal: 

- Rveal’s website: rveal.media 

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ 

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Video Podcasts are the marketing strategy solution you’ve been looking for 🤯 

The concept of a marketing strategy is overwhelming, not to mention the energy and time it requires to do it right. You want something that you can easily do that will speak to your customers, engage your audience, and boos your business.📈 We get it, and we want to help. 

➡️ In this episode, you’ll get insight into what a Video Podcast Strategy looks like and how easy it is to understand and implement. We also share step-by-step instructions that any business owner or sales team could follow to increase revenue and engage your audience in an even greater way. 

If you’re tired of failed marketing “strategies” and want something that will authenticate your business in today’s digital age, then this episode is for you. 

Main Takeaways: 

💎 A Video Podcast Strategy is possible and easy 

💎 How to identify your core message to connect with your audience 

💎 Scalable marketing can build a strong audience b💎 How to leverage influence through competitors audiences 

💎 Rveal Media can help optimize your valuable time Timecodes: ⏰ 00:00-4:18 | The problems video podcast solves ⏰ 4:19-11:44 | Finding your business core message ⏰ 11:45-20:43 | How to research your podcast keywords ⏰ 20:44-24:35 | Who is your competition and where do you fit? ⏰ 24:36-30:42 | Learning how to foresee customer objections ⏰ 30:43-35:53 | Connecting with thought leaders in your industry ⏰ 35:54-39:57 | How to create a list of episodes for your show ⏰ 39:58-40:46 | How Rveal Media can help with your video podcast Quotes: 💬 “When you begin a podcast, you have to have the journey in mind.” - Kap Chatfield 💬 “What we believe is your core business is your core message, what you do as a business, that's really what you're trying to communicate to your audience.“ - Kap Chatfield 💬 “If you’re not telling your story, at scale in the digital world, you’re missing out on an opportunity to build your audience and grow your business.” - Kap Chatfield 💬 “We want to help business owners think about how to work in a more systematic way, to help them know they can actually drive revenue through their shows and through their content.” - Kap Chatfield 💬 “It comes back to being empathetic as a business owner and listening to your customer, listening to their needs, and understanding how do I meet their need. ” - Kap Chatfield 💬 “The quickest way to fail in business is to assume anything about your customers.” - Jake Prieur 💬 “The days of having a marketing division and a sales division of your company, having them be two separate entities, are over… it doesn't really make sense in the digital landscape that we're in today.” - Kap Chatfield 💬 “For us, the main problem that we're solving is we want to save you time.” - Kap Chatfield 💬 “Having these shows to answer audience objections is going to be super helpful to make business transactions a lot quicker and smoother than before.” - Jake Prieur 💬 “One of the easiest ways to get a lot of content done is to have other people on your show.” - Kap Chatfield 💬 “If you can be extremely clear about your message and really make that message as unique as possible, what you do then is actually eliminate competition.” - Kap Chatfield 💬 “It's really about collaboration, it's not about it's not about competition at all.” - Kap Chatfield 💬 “It's important to create content that actually provides value and doesn't come off as a sales pitch.” - Kap Chatfield 💬 “At Rveal Media we help our customers develop shows online, in the form of video podcasts, to scale their digital marketing.” - Kap Chatfield ————————————————- Connect with Rveal Media: Reach out to Rveal: - Rveal’s website: rveal.media - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ - Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

How can the content you produce create relationships? 

Let that sink in. 🤔 

Businesses should be defined by how well they invest and build relationships with their clients, not just how much revenue they make. 

When you get down to the foundation of any thriving business, it’s all about the time and quality of relationships invested, and how they serve a purpose beyond a sale. 

In our most recent episode, Kap Chatfield sits down with Mark Hunter (The Sales Hunter), author of “A Mind for Sales” and co-host of Sales Logic podcast to discuss a career in sales and podcasting. 🎙️ 

Mark shares from his experiences as a salesman and podcaster how his businesses have thrived based off his business philosophy of “helping others see and achieve what they didn’t think was possible”. 

If you are a thought leader in any industry, this episode is for you. There’s so much wisdom to be mined in these 40+ minutes, we’re excited for you to listen. ⚒️ ➡️ Don’t wait, check it out. 

Main Takeaways: 

💎 Learn the right attitude for a genuine sales career 

💎 Discover a business plan to make your B2B podcast a success 

💎 Scale your B2B podcast through multiple outlets 

💎 Learn to build genuine relationships and trust through a podcast 

💎 Find a content creation strategy that will work for your business 

Timecodes: 

⏰ 00:00-08:52 | What’s the story behind a sales career? 

⏰ 08:52-14:00 | What you need to start a strong podcast 

⏰ 14:00-20:15 | Learn the right business strategy to start your podcast 

⏰ 20:15-28:09 | Bring the “social” back into the “selling” 

⏰ 28:09-32:58 | Is it a numbers game or a quality game? 

⏰ 32:58-36:50 | How to develop your thought leadership 

⏰ 36:50-41:53 | Create your content creation strategy  

⏰ 41:53-00:00 | How to refine your expertise and leadership 

Quotes: 

💬 “Sales is helping others see and achieve what they didn't think was possible.” - Mark Hunter 

💬 “What’s missing in conversations is the element of trust. When you have trust, the conversation goes to another level, and that’s what sales is all about.” - Mark Hunter 

💬 “With every sale, I want to open a relationship so that with each call I make I earn the right, the privilege, honor, and respect to be able to reach out to that person again.” - Mark Hunter 

💬 Podcasts are becoming more and more niched, and that makes a more loyal and engaged audience.” - Mark Hunter 

💬 “If you want to be more valuable locally, be recognized globally.” - Mark Hunter 

💬 “I want my podcast to create actionable results now, but I also want it to create marketing awareness.” - Mark Hunter 

💬 “You can't be in the intellectual space if you're afraid of giving away too much of your content, because your intellectual level should be continuously growing.” - Mark Hunter 

💬 “You can't be a thought leader if you're not putting out content to help demonstrate and develop an expertise.” - Kap Chatfield 

💬 “If you're really embracing intellectual leadership, you'll never be repetitive.” - Mark Hunter 

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Connect with Rveal Media: 

Reach out to Rveal Media:

 - Rveal’s website: rveal.media 

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ 

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw 

Connect with Mark Hunter 

Follow Mark on LinkedIn

 Check out The Sales Hunter 

Check out Mark’s show, Sales Logic

Want to become a thought leader for your industry? 

Becoming a thought leader begins with creating consistent content from a unique perspective. 🗣️ 

It’s not about fame or revenue—when you do what you love and consistently show up, you’ll find yourself being sought out by your industry and beyond. 

Jonathan Stark, software developer and author of “Hourly Billing Is Nuts”, shares his thoughts in our most recent episode about how he pivoted from hourly billing to value-based billing and changed his lifestyle. 

He began with writing a blog, which led to a book and two incredible podcasts. 

When podcasting is born from a love for what you do and the desire to share knowledge with the world, you never work a day in your life. 🎙️ 

Main Takeaways: 

💎 How to transition from hourly pricing to value-based pricing 

💎 Independent contractors can start fresh with their pricing 

💎 Becoming a thought leader starts with consistent content creation 

💎 Podcasting creates relationship and trust with the listeners 

💎 How to track the right metrics for your business growth 

Timecodes: 

⏰ 00:00-07:46 | Where did the idea for value-based pricing come from? 

⏰ 07:46-17:44 | How can research change the way your industry works? 

⏰ 17:44-30:20 | Content creation leads to podcasting for thought leaders 

⏰ 30:20-32:31 | Podcasting is not about charisma 

⏰ 32:31-43:50 | How a podcast can grow your thought leadership 

⏰ 43:50-51:00 | What are the metrics that actually matter? 

⏰ 51:00-54:11 | Build your business by starting with the mission 

⏰ 54:11-01:02:41 | How your thought leadership evolves as you create content 

Quotes: 

💬 “Try to blog about something helpful instead of something self-indulgent, and people will actually read it.” - Jonathan Stark 

💬 “The trust we build through podcasts isn’t a function of the charisma of the person--it's more a function of the style of the medium. “ - Jonathan Stark 

💬 “The way you end up with a great podcast is you do a bad podcast and you make it better.” - Jonathan Stark 

💬 “Even if you don't have an audience, you need to know who the audience should be, and you need to show up and want to help them..” - Jonathan Stark 

💬 “My business philosophy is help people you like get what they want.” - Jonathan Stark 

💬 “The key piece of the podcast is that it massively builds trust, they believe in your expertise and see you as an authority.” - Jonathan Stark 

💬 “Be the one and only, and then you don't have to worry about SEO, because they're going to search for your name, or your business name.” - Jonathan Stark 

💬 “Show up every day and try to help people, and eventually, you're going to be able to fund that mission.” - Jonathan Stark 

💬 “Start with the mission, or the purpose or the goal, or the big idea, whatever your objective is, not a financial objective, and work your way backwards from that.” - Jonathan Stark 

💬 “The mission should be leading, education, helping people make an impact. It should be led by the mission and not the money.” - Jake Prieur 

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Connect with Rveal Media: 

Reach out to Rveal Media: 

- Rveal’s website: rveal.media 

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ 

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

The market is flooded with an incredible amount of marketing strategies, and they all provide different levels of value for your B2B business. 

However, there is one strategy that gets you the most bang for your buck—a video podcast. 🎙️ 

In our most recent episode, we’ll give you six reasons why a B2B video podcast is the best route to take for your business. 

Join us as Kap unpacks this thought and shares his personal experience for B2B brands. This is an episode you wont want to miss. 👊 

Link for the full episode in comments 👇 

Main Takeaways: 

💎 A video podcast allows B2B companies to build a captive audience 

💎 A video podcast helps produce multiple forms of content 

💎 Learn to repurpose your content at scale with a B2B video podcast 

💎 Demonstrate your depth of expertise with a video podcast 

💎 Grow your network with guests on your video podcast 

Timecodes: 

⏰ 00:00-04:35 | What are the biggest advantages to a video podcast? 

⏰ 04:35-07:29 | How a video podcast allows you to build a captive audience 

⏰ 07:29-08:58 | Your video podcast content can be consumed in multiple ways 

⏰ 08:58-10:17 | How to repurpose your video podcast content at scale 

⏰ 10:17-12:21 | A video podcast allows you to demonstrate a depth of expertise 

⏰ 12:21-14:40 | Learn to provide value instead of appearing salesy 

⏰ 14:40-17:24 | A video podcast allows you to cross-network with guests 

Quotes: 

💬 “78% of consumers believe that organizations providing custom content are interested in building good relationships.“ - Kap Chatfield 

💬 “Good content allows you to build a relationship with an audience, even while you sleep.” - Kap Chatfield 

💬 “A video podcast allows you to build a captive audience and cut through the white noise of all the other marketing channels.“ - Kap Chatfield 

💬 “When people feel like they're being sold to, they feel like they're playing defense.“ - Kap Chatfield 

💬 “When people come to a video podcast, they're expecting to receive something of value, something that's going to be helpful for them — and that's what keeps them coming back.” - Kap Chatfield 

💬 “A video podcast is the most effective type of content, because it is the best way to build relationship with your customers and with your audience.“ - Kap Chatfield

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Connect with Rveal Marketing: 

Reach out to Rveal:

 - Rveal’s website: rveal.media

 - Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ 

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Legal marketing is shifting from white papers and webinars to genuine conversations — and it’s all through video podcasts. 🗣️ 

For too long the legal marketing world was limited in their marketing strategy, and most firms didn’t know where to turn to get their expertise and name recognized, trusted and respected. 

In this digital age, that has all changed. 

In this episode, Kap sat down with Josh Peterson, shareholder at Xact Data Discovery and host of multiple successful legal podcasts. 

Josh shares from his experience producing legal podcasts that have created conversations and forums that did not previously exist in the legal world. These podcasts have opened windows of opportunity for any firm.

 ➡️ If you’re looking to evolve in the legal marketing world, this episode is for you. 

Main Takeaways: 

💎 How a video podcast created digital connections amidst COVID restrictions 

💎 A B2B podcast will create conversations and relationships in your industry 

💎 Podcasting is about giving people a platform for their expertise 

💎 How legal marketing can benefit from a B2B podcast 

💎 Learn to create conversations people want to engage with 

Timecodes: 

⏰ 00:00-9:14 | Why start a podcast in the legal industry? 

⏰ 9:14-14:46 | How a B2B podcast can create conversations 

⏰ 14:46-19:02 | A B2B podcast can contribute to your ROI 

⏰ 19:02-26:45 | How to build relationships that build your business

 ⏰ 26:45-31:53 | Creating connections in your industry 

⏰ 31:53-40:22 | What is the future of legal marketing? 

⏰ 40:22-47:30 | What are the biggest misconceptions B2B businesses need to overcome about a podcast? 

Quotes: 

💬 “An effective thought leadership strategy is only possible when there is a culture in the organization that supports it.” - Kap Chatfield 

💬 “There's nothing that substitutes the ministry of presence.“ - Josh Peterson 

💬 “We have businesses that want to buy from us or work with us because they got to know us through the conversations we had on the show.” - Josh Peterson 

💬 “It doesn't matter to me who gets the credit. If you put others first and you promote them through the show, good things happen.” - Josh Peterson 

💬 “Your audience's attention is the number one commodity that you have. If you have their attention, that's where you can begin the relationship.” - Kap Chatfield 

💬 “There's no better storyteller than a litigator. They're the best storytellers there are. They know how to unpack things better than anybody.” - Josh Peterson 

💬 “I think what's so unique about video podcasts is that it gives other people a voice.” - Kap Chatfield 

💬 “We ascertained that we're giving our guests on the show between $5,000 and $10,000 of PR, depending on how well the show is handled.” - Josh Peterson 

💬 “What makes the video podcast valuable is the aggregate group of experts that contribute.” - Josh Peterson 

💬 “We can't do what everyone else is doing and expect to grow at the same rate or higher than them. We've got to do it differently, and I think there's a power in video.” - Josh Peterson 

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Connect with Rveal Marketing: 

Reach out to Rveal: 

- Rveal’s website: rveal.media 

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ 

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

A video podcast is the solution to ALL your B2B marketing woes. Here’s why. 👊 

A video podcast creates avenues of marketing that would otherwise require more work, resources and time. In this episode Kap breaks down the marketing strategies impacted by a video podcast:

 💎 ABM (account-based marketing) 

💎 Content marketing 

💎 Email campaigns 

💎 SEO 

💎 Paid media 

💎 Influencer marketing 

Here at Rveal Media we’ve created a turn-key marketing solution for your B2B brand, and we’re big proponents of the video podcast model. Check out our latest episode! 

Main Takeaways: 

💎 A video podcast can impact most B2B marketing strategies 

💎 Use your video podcast to create higher engagement 

💎 Optimize your time and resources with a video podcast marketing solution 

💎 Learn how to build your audience persona with a video podcast 

💎 Become a thought leader through your B2B video podcast 

Timecodes: 

⏰ 00:00-4:11 | Which marketing strategies can utilize a video podcast? 

⏰ 4:11-8:06 | Account based marketing with a video podcast 

⏰ 8:06-11:06 | How a video podcast can enhance your content creation 

⏰ 11:06-12:45 | Maximize your email marketing with a video podcast 

⏰ 12:45-14:11 | How your SEO can be impacted 

⏰ 14:11-16:32 | A video podcast can help with your paid media marketing 

⏰ 16:32-19:06 | Use a video podcast to strengthen your influencer marketing 

Quotes: 

💬 “Account based marketing takes broadcasting and puts it into a narrow focus by taking a very targeted message and speaking that message to a very select group of people.” - Kap Chatfield 

💬 “In account-based marketing you really need to be thinking about who is that ideal person that will benefit from our product or from our service?. “ - Kap Chatfield 

💬 “A video podcast allows you to build an audience and craft a narrative that allows you to speak to a very specific audience persona.” - Kap Chatfield 

💬 “What you want to do is build a relationship with your audience and provide content of value to them. “ - Kap Chatfield 

💬 “Find people to bring on your show that would be a huge win for your audience.“ - Kap Chatfield 

💬 “Create content that allows people to be educated about a specific topic, so that they become better business leaders and can associate that knowledge with who you are as the thought leader and gatekeeper of that expertise.“ - Kap Chatfield 

💬 “A video podcast is where you can start talking about a specific topic or point of view for your industry that's unique to you, that sets you apart, that gives you a competitive advantage.“ - Kap Chatfield 

💬 “Make sure that you are finding a way to bring value in the inbox more than just asking for someone to whip out their wallet and purchase your product. A video podcast allows you to step up your email marketing game with every episode.“ - Kap Chatfield 

💬 “A video podcast for your business is an amazing way for you to scale your marketing strategy, scale your visibility, build your brand, and drive revenue for your B2B company.” - Kap Chatfield 

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Connect with Rveal: 

Reach out to Rveal: 

- Rveal’s website: rveal.media 

- Rveal’s LinkedIn: https://www.linkedin.com/company/rvealmedia/ 

- Rveal’s YouTube channel: https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw