Regardless of your industry, looking at your business through the right lens can help you with your marketing strategy.

Casey Kuktelionis started out in radio. Now she’s the Content Marketing Manager at TrustArc. We know what you’re thinking—how on earth did she make that jump?

It’s simple: While Casey was in radio, her boss emphasized the importance of building and maintaining relationships, which content marketing is all about.

Why? It’s RELATIONSHIP that establishes trust for your business and keeps your clientele coming back.

In this new episode of B2B Podcasting, host Kap Chatfield and guest Casey Kuktelionis discuss the importance of building relationships with your company’s consumer base. 

Pro tip: Marketing works best when you have content that cultivates trust and resonates with your audience.

Main Takeaways:

The goal of content is to build relationships.

You community space should be dedicated to two-way communications with your customers.

Maintaining relationships with your clients means calling them to check in. 

Your CEO sets the foundation and carries the vision of your company’s message. 

Timecodes:

00:00-06:05 | How to figure out if your content is helping your business

06:06-11:13 | The importance of building and maintaining your business relationships

11:14-15:34 | How to manage your time between measuring data and getting people aligned

15:35-20:35 | Recap of five takeaways and Kap’s sign-off

Quotes:

“My boss in radio was a seasoned professional. I learned a lot from him. One of the main things I learned was how important relationships are, and how important it is to BUILD relationships.” - Casey Kuktelionis, Content Marketing Manager at TrustArc

“Building relationships with your clients takes going to them every week, visiting and calling them. And not just to harass them with some outbound marketing plan or offer, but simply just checking in on them to see how they are doing.” - Casey Kuktelionis, Content Marketing Manager at TrustArc

“The goal of content needs to be building relationships. If you have a different goal, you’re not after it.” - Casey Kuktelionis, Content Marketing Manager at TrustArc

“Do not market in your community space, it is not a space for you to do marketing. It is a space for you to listen to and talk with your customers.” - Casey Kuktelionis, Content Marketing Manager at TrustArc 

————————————————-

Connect with Casey Kuktelionis:

Follow Casey on LinkedIn:

https://www.linkedin.com/in/caseykuktelionis/

Casey’s Website:

NEED LINK

Connect with Kap Chatfield: 

Follow Kap on LinkedIn:

https://www.linkedin.com/in/kapchatfield/

Reach out to Rveal Media:

Rveal’s website:

https://site.rveal.media/

Rveal’s LinkedIn:

https://www.linkedin.com/company/rvealmedia/

Rveal’s YouTube channel:

https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

There’s undeniable value in generating demand for your company through a B2B video podcast.

But attaining any good outcome takes a strategy to get you there! 

Luckily for you, we’ve worked out the kinks so you don’t have to.

In this new episode of B2B Podcasting, host Kap Chatfield outlines seven must-haves you need before you launch your B2B show and begin generating all that demand for your company’s product.

Check out the full episode for a bonus tip on long-term strategy for your B2B podcast demand generation flywheel. 

Main Takeaways:

Outlining goals helps you gauge the success of your long-term strategy. 

Go beyond identifying your target audience by specifying a buyer persona. 

Note the three types of episodes for your show: vision, product and reassurance.

Creating a pilot episode is critical to casting vision for your show. 

Timecodes:

00:00-07:00 | Clarifying your business goals and identifying your target audience

07:00- 10:46 | The importance of crafting a compelling show premise

10:47-14:50 | Creating a season map and types of episodes

14:51-23:17 | Show branding, creating a pilot episode and having a promotional strategy

Quotes:

“Sometimes the most valuable thing you can do is build brand awareness.” - Kap Chatfield, CEO of Rveal Media 

“When you’re crafting your show, get really clear about who the buyer persona is, especially for a B2B show.” - Kap Chatfield, CEO of Rveal Media

“Every business should think of themselves as a media company first—turning your business narrative into a show premise becomes the nucleus for all your content marketing.” - Kap Chatfield, CEO of Rveal Media 

————————————————-

Connect with Kap Chatfield: 

Follow Kap on LinkedIn:

https://www.linkedin.com/in/kapchatfield/

Reach out to Rveal Media:

Rveal’s website:

https://site.rveal.media/

Rveal’s LinkedIn:

https://www.linkedin.com/company/rvealmedia/

Rveal’s YouTube channel:

https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

In our post COVID-19 world, the digital marketplace reigns supreme, and content is its king.

If your company is not creating content at scale, you’re going to be left behind in the virtual sales market.

It is more necessary than ever for you to start thinking of your business as a media company. 

In this new episode of B2B Podcasting, host Kap Chatfield outlines seven reason why it is paramount for your company to shift its mindset towards thinking like a media company and generating consistent, quality content. 

If you’ve been struggling to make the transition to the digital marketplace, this episode will give you the motivation you need.

Main Takeaways:

Creating a video podcast is the most effective way to get in front of your audience

Your content needs to represent what your company offers

Repetition and consistency help you cast a clear vision 

Having accessible, quality content helps your sales team thrive

Timecodes:

00:00-06:39 | The big players who are already creating content representing their brands

06:40-12:08 | Content as a product, staging, and first party data

12:09-15:56 | How mediocre content affects marketing and how to cast a clear vision

15:57-21:41 | How thinking like a media company will help your sales team thrive 

Quotes:

“The most effective, efficient and elegant way for a company to begin creating content at scale is through the form of video podcasting.” - Kap Chatfield, CEO of Rveal Media 

“In order for you to secure your audience’s business, you need to get in front of them at a higher rate. You need to be presenting something that is of high value to them and that’s in alignment with the product and service that you offer.” - Kap Chatfield, CEO of Rveal Media

“First party data is the future—you’re only going to be able to capitalize on first party data if you are creating content and thinking of your business as a media company.” - Kap Chatfield, CEO of Rveal Media 

“Your ads need to become content that your audience would want to consume.” - Kap Chatfield, CEO of Rveal Media 

————————————————-

Connect with Kap Chatfield: 

Follow Kap on LinkedIn:

https://www.linkedin.com/in/kapchatfield/

Reach out to Rveal Media:

Rveal’s website:

https://site.rveal.media/

Rveal’s LinkedIn:

https://www.linkedin.com/company/rvealmedia/

Rveal’s YouTube channel:

https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Hosting a podcast for your business is a great first step to grow your B2B brand. 👍🏼

But if you want that content to work for you, it’s important to know that being a good or bad host can make or break your show.

Even if your hosting skills don’t start off top-notch, there’s no reason why you can’t grow! After all, no one just walks into the podcasting realm hosting like Joe Rogan. 😅

Luckily, podcast host Kap Chatfield has your back. In the new episode of B2B Podcasting, Kap gives practical advice on how to improve your hosting skills and make your podcast episodes more effective and engaging.

Tune in to this episode to learn how to hone your skills and make a positive impact on the content you create for your B2B brand. 💯

Main Takeaways:

💎 A host should act as a mediator between a featured guest and the audience

💎 Preparation for the show brings you confidence in leading your guest

💎 A host should aim to improve their verbal and visual communication skills

💎 Summarizing your guest’s explanation builds a connection with your audience

Timecodes:

⏰ 00:00-04:08 | The importance of being a good host

⏰ 04:09-10:54 | How preparation can make or break your show

⏰ 10:55-19:05 | Practical ways to grow in your communications skills

⏰ 19:06-24:53 | Why connection is crucial to your audience’s understanding

Quotes:

💬 “When you’re the host of a show, your responsibility is to be a mediator between the audience and the featured guest—create a remarkable experience for the audience that is listening and for the featured guest that is creating the content.” - Kap Chatfield, CEO of Rveal Media

💬“When I create videos, I’m actually looking into the lens because the lens is the eye of the audience.” - Kap Chatfield, CEO of Rveal Media

💬 “Energy communicates enthusiasm, enthusiasm communicates that you’re interested and engaged—how can an audience be engaged if the host isn’t even engaged?” - Kap Chatfield, CEO Rveal Media

💬“You don’t want any audience member to be left behind. You want to be their advocate and ask questions for them so they don’t feel disengaged.” - Kap Chatfield, CEO Rveal Media

————————————————-

Connect with Kap Chatfield:

Follow Kap on LinkedIn:

- https://www.linkedin.com/in/kapchatfield/

Reach out to Rveal Media:

Rveal’s website:

- https://site.rveal.media/

Rveal’s LinkedIn:

- https://www.linkedin.com/company/rvealmedia/

Rveal’s YouTube channel:

- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

If you’re a B2B business and you haven’t nailed down a content strategy, you’re late to the game. 👀

The industry of B2B is evolving, and the amount of sales interactions happening in the digital marketplace is increasing every day. The last thing you want is your business to fall behind because it’s stuck in the traditional way of doing things.

Developing a content marketing strategy sets your business up for future success in the digital marketplace.

🎙️ In this new episode of B2B Podcasting, host Kap Chatfield sits down with Anna Furmanov, author of “The Digital Content Playbook for Modern Startups”. Together they discuss how developing a content marketing strategy is essential to the success of B2B start-ups living in our increasingly digital world.

If you’re wondering how you can set your business up for long-term success, this episode is for you. 💯

Main Takeaways:

💎 B2B sales is going digital FAST—you need a content strategy.

💎 Assessing the value of your content takes time and consistency.

💎 There are two branches of content marketing: creation and distribution.

💎 The customer sales experience is not a linear journey.

Timecodes:

⏰ 00:00-13:29 | The necessity for content strategy and determining its value

⏰ 13:29-23:27 | The importance of implementing “core pillars” in your marketing strategy

⏰ 23:27-30:30 | What it takes to create great content

⏰ 30:31-43:11 | The difference between vanity metrics and being thoughtful

Quotes:

💬 “With organic content marketing, it can take months, sometimes even years to get really good at it and see a return on investment.” - Anna Furmanov

💬 “Digital marketing needs to work for you so that you don’t need to hire salespeople to do that work for you.” - Anna Furmanov

💬 “There’s something about that freedom of exploration and in allowing [the customer] to chart their own journey—and then when they leave ‘the playground’, the question they ask is, ‘when are we coming back?’” - Kap Chatfield, CEO of Rveal Media

💬 “Set objectives for each stage of your content marketing and make sure you’re meeting those objectives. If you’re not, something is wrong.” - Anna Furmanov

————————————————-

Connect with Anna Furmanov:

Anna’s LinkedIn:

- linkedin.com/in/annafurmanov

Anna’s Website:

- furmanovmarketing.com

Anna’s Article:

- https://www.linkedin.com/pulse/modern-digital-content-strategy-startups-playbook-anna-furmanov/

Digital Marketplace Article (mentioned in episode):

- https://www.gartner.com/en/newsroom/press-releases/2020-09-15-gartner-says-80--of-b2b-sales-interactions-between-su?utm_medium=email&_hsmi=122143773&utm_content=122143773&utm_source=hs_email

Reach out to Rveal Media:

Rveal’s website:

- https://site.rveal.media/

Rveal’s LinkedIn:

- https://www.linkedin.com/company/rvealmedia/

Rveal’s YouTube channel:

- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Do you know how to use your ad dollars the RIGHT way? 👀

Companies are spending thousands of dollars on paid social—but they’re often tracking the wrong metrics or launching the wrong campaigns—resulting in low conversions and even low brand awareness. 😬

You don’t have to shoot in the dark every time—there is a science to paid social and you can learn it in our latest episode. 💎

🎙️ We sat down with Brandon Smits, Partner at 8Loop and Solar Cheat Code, who shared with us his incredible knowledge on paid social and how B2B companies can use it the right way for guaranteed sales.

If you’re tired of throwing away ad dollars or feeling like Facebook algorithms are too complicated to master, then THIS is the episode for you.

Main Takeaways:

💎 Learn how to maximize your ad dollars for your company

💎 Make a successful retargeting campaign for your audience

💎 Learn to differentiate between the different ways you can structure your ads

💎 Find the best way to structure your content for your audience

Timecodes:

⏰ 00:00 - 09:11 | Learn how to leverage ads to make your company look bigger than it is

⏰ 09:11 - 18:37 | Maximize the cost of each individual conversion with your ad spending

⏰ 18:37 - 31:03 | Make sure your company is tracking the right metrics for your ads

⏰ 31:03 - 43:58 | The different stages of ad funnels you can create for your business

Quotes:

💬 “The power of advertising is oftentimes about perception.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code

💬 “What we’ve found is if we invest 20-30% of our budget into video views, we actually see a net DECREASE in cost per sales opportunity generated.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code

💬 “My philosophy is always start with making sure the conversion mechanism works, then build a library of content around it.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code

💬 “When I’m setting up to run ads, I start with my bottom-of-funnel content that will generate appointments, and I test that to a cold audience.” - Brandon Smits, Partner at 8Loop and Solar Cheat Code

————————————————-

Connect with Brandon Smits:

Follow Brandon on LinkedIn:

- https://www.linkedin.com/in/brandonsmits/

Solar Cheat Code Website:

- https://www.cheatcodesforsalespros.com/

- https://www.soloarcheatcode.com/

Reach out to Rveal:

Rveal’s website:

- https://site.rveal.media/

Rveal’s LinkedIn:

- https://www.linkedin.com/company/rvealmedia/

Rveal’s YouTube channel:

- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

#b2bsales #b2bmarketing #b2bpodcasting

Do you realize what a podcast can do for your business? 👀

You’ve heard how a podcast can sharpen your thought leadership and grow your influence, but how about the fact that it can attract top professionals in your industry to work for you? 🤯

A podcast is a powerful tool to generate a faithful audience that brings other thought leaders, executives and professionals into your funnel, creating relationships that otherwise wouldn’t exist.

Let us introduce you to Matthew Sciannella, Strategy Director at Gorilla 76 and co-host of The Industrial Marketing Show podcast. 🎙️ Matthew has leveraged his podcast to be a “pre-interview” of sorts for his own career and as a recruiting tool for employees in his company.

➡️ The latest episode of B2B Podcasting is for any thought or business leader looking to leverage the time and effort of a video podcast into a major advantage for their industry.

Main Takeaways:

💎 Podcasting can help shift your career path to new opportunities

💎 A thought leadership podcast can sharpen you as a professional in your space

💎 Learn how to build relationships with other business leaders through a podcast

💎 Learn to build your business brand and reputation with content creation

Timecodes:

⏰ 00:00-10:23 | A podcast will allow you to build your brand and relationships in the B2B world

⏰ 10:23-17:41 | Why don’t more CEO’s dive into creating thought leadership for themselves?

⏰ 17:41-27:41 | Creating content will put you in front of your ideal audience every time

⏰ 27:41-41:13 | Accelerate your thought leadership with the content you produce

Quotes:

💬 “A podcast is passive relationship building.” - Matthew Sciannella

💬 “LinkedIn is a great testing ground for topic ideas for your podcast.” - Matthew Sciannella

💬 “There’s no better way to create awareness for your company than to do LinkedIn and to do it really well.” - Matthew Sciannella

💬 “I’m much less interested in creating a massive following and more interested in creating the RIGHT following.” - Matthew Sciannella

————————————————-

Reach out to Rveal Media:

Rveal’s website:

- https://site.rveal.media/

Rveal’s LinkedIn:

- https://www.linkedin.com/company/rvealmedia

Rveal’s YouTube channel:

- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Connect with Matt Sciannella

Follow Matt on LinkedIn:

- https://www.linkedin.com/in/matthewsciannella/

Follow MJ Peters on LinkedIn:

- https://www.linkedin.com/in/mjpeters1/

Check out the Industrial Marketer Show:

- https://open.spotify.com/show/1IPGhJ20KdsxCa1ZJZDTGW?si=V5zKJSKVR1G76ePoqBqVmw&nd=1

Check out Gorilla 76:

- https://www.gorilla76.com/

Do you REALLY know how to generate demand for your product? 👀

“Demand Gen” is almost a buzzword these days, but very few people employ the term properly or create the right results that match the concept.

When you TRULY understand demand generation and how it can put your company and product ahead of the game and constantly in front of your ideal customer, you might rethink your marketing strategy. 💡

🎙️ B2B Podcasting brings you a fantastic episode with Chris Roche, CEO of Catalyst Consulting, who shares with us the true essence of demand gen and how your company can apply it today.

If you’re ready to change the game in your marketing strategy, then THIS is the episode for you. 👊🏼

Main Takeaways:

💎 Understand the true essence of demand generation

💎 Perfect your sales pipeline by revolutionizing your marketing with demand gen

💎 Learn to create content that will educate your buyer on your product or service

💎 Create content at scale with a B2B podcast and other amazing content resources

Timecodes:

⏰ 00:00-09:42 | What is the real definition of demand generation?

⏰ 09:42-16:13 | How to get C-suite execs involved with content creation

⏰ 16:13-22:48 | Understand your sales pipeline timeline to implement demand gen

⏰ 22:48-42:54 | Learn to look at demand generation as a sales strategy for your business

Quotes:

💬 “Demand generation is creating content and educating your potential buyer no matter where they’re at in the sales process.” - Chris Roche, CEO at Catalyst Consulting

💬 “You have to have the attrition, invest the time and view content creation through a long-term lens to be successful.” - Chris Roche, CEO at Catalyst Consulting

💬 “The key to creating a strong personal brand is by leveraging organic to understand the content matrix which will enable you to fire on all cylinders and produce content at scale.” - Chris Roche, CEO at Catalyst Consulting

💬 “If you are going to invest in organic content and its distribution then you as the leader need to be involved with its production because you understand the organization better than anyone.” - Chris Roche, CEO at Catalyst Consulting

————————————————-

Connect with Chris Roche:

Follow Chris on LinkedIn:

- https://www.linkedin.com/in/chrisjroche/

Chris’ Website:

- https://www.catalystconsulting.services/

Reach out to Rveal:

Rveal’s website:

- https://site.rveal.media/

Rveal’s LinkedIn:

- https://www.linkedin.com/company/rvealmedia/

Rveal’s YouTube channel:

- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

#b2bsales #b2bmarketing #b2bpodcasting

Take the relationships with your audience to a higher level with storytelling. 💥

Nothing builds your brand or long-term business success more than a strong relationship with your audience—and the key to that strength is the content you produce.

What message are you conveying? Is your audience interested, or do they even care? 👀

🎙️ B2B Podcasting brings you an incredible episode with our CEO Kap Chatfield who shares how businesses can harness the power of storytelling to strengthen business relationships.

The content you create has the power to either strengthen or destroy your connection with potential clients, so make sure you’re creating the RIGHT way.

Main Takeaways:

💎 Show marketing is the future of your brand development

💎 Business relationships can be long lasting with the right content pillars

💎 Perfect the art of storytelling for your brand strength

💎 Discover how your business can master storytelling to build a strong audience

Timecodes:

⏰ 00:00 - 11:33 | Storytelling is the basis for any good B2B marketing strategy

⏰ 11:33 - 18:00 | B2B relationships can be strengthened through the content you create

⏰ 18:00 - 24:55 | Learn how to create content for the five different personas of your business

⏰ 24:55 - 1:02:25 | Residual relationship with your audience can be built through show marketing

Quotes:

💬 “Show marketing is about business development and building relationships with your audience through episodic content over time.” - Kap Chatfield, CEO of Rveal Media

💬 “People want to do business with organizations whose narrative they can be a part of.” - Kap Chatfield, CEO of Rveal Media

💬 “Content is a consumable, it’s just a digital consumable.” - Kap Chatfield, CEO of Rveal Media

💬“People want to do business with people that they like and trust—it all comes down to relationship.” - Kap Chatfield, CEO of Rveal Media

————————————————-

Reach out to Rveal & Kap Chatfield:

Kap’s LinkedIn:

- http://linkedin.com/in/kapchatfield

Rveal’s website:

- http://rveal.media

Rveal’s LinkedIn:

- https://www.linkedin.com/company/rvealmedia/

Rveal’s YouTube channel:

- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw

Reach out to Pablo Gomez:

Pablo’s LinkedIn:

- https://www.linkedin.com/in/pablotheconnector/

Pablo’s Podcast, Be the Stage:

- https://bethestage.live/

#b2bsales #b2bmarketing #b2bpodcasting

B2B marketing is broken.

That’s the main premise of Nelson Gilliat’s book—and it’s not the only controversial thing he shares in this episode.

The way we’ve done B2B marketing for decades just isn’t working anymore. And while it’s uncomfortable jumping into uncharted territory, businesses have to adapt if they want to survive and thrive in this new world.

In this episode of B2B Podcasting, Kap sits down with Nelson Gilliat, author of “Death of the SDR and the Birth of Buyer Centric Revenue”. Together they discuss how outdated strategies are limiting companies’ growth—and what you can change today if you find yourself in that position.

Marketers and business owners: you don’t want to miss this.

Main Takeaways:

💎 The SDR/prospecting model isn’t the best way to do business anymore

💎 It’s crucial to make content for your audience

💎 The evolution of social media has affected modern buyer preferences

💎 Consider shifting your SDR model in a two-phase approach

Timecodes:

⏰ 00:00-11:08 | Why the B2B marketing model is broken

⏰ 11:08-19:24 | The problems with sales development or prospecting

⏰ 19:24-33:07 | Four main points of Nelson’s book

⏰ 33:07-46:14 How to transition to a buyer-centric strategy

Quotes:

💬 “That’s what content creators and marketers do, we try to put on a good show—not boring old reruns that nobody watches.” - Nelson Gilliat

💬 “Sales development or prospecting is spam. The definition of spam is sending someone unconsented marketing solicitations to their private inbox. It’s basically marketing while selling your soul. That‘s why SDRs hate it and can't wait to escape, and buyers are turning off and tuning out.” - Nelson Gilliat

💬 “Prospecting and sales development does generate leads and revenue. But just because a marketing tactic can generate them doesn't mean that it's worthwhile relative to all the other possibilities.” - Nelson Gilliat

💬 “Content is basically non-spam marketing. It's a way for marketing to communicate with, attract, educate, and entertain buyers in a non-spam way while developing relationships.” - Nelson Gilliat

————————————————-

Connect with Nelson Gilliat:

Nelson’s book:

- https://www.amazon.com/Death-SDR-Birth-Centric-Revenue-ebook/dp/B09GT562GL/ref=sr_1_1?keywords=death+of+the+sdr&qid=1652050904&sr=8-1

Follow Nelson on LinkedIn:

- https://www.linkedin.com/in/nelson-gilliat/

Reach out to Rveal:

Rveal’s website

- https://site.rveal.media/

Rveal’s LinkedIn

- https://www.linkedin.com/company/rvealmedia/mycompany/

Rveal’s YouTube channel:

- https://www.youtube.com/channel/UC69p14R2ccMdyUbbmdlWCEw