B2B Power Hour

Nick sits down with Jason Bay (JBay), Chief Prospecting Officer, at Blissful Prospecting and host of the Blissful Prospecting Podcast. JBay starts by telling us how to focus on the right accounts to maximize our time and transitions into how we can compound on success. His section on the hierarchy of relevance is a MUST LISTEN. At the tail end, JBay touches on his advice to sales managers to up their game. Let’s dive in!

Let’s face it. Most upfront work companies do before they run an outbound campaign is downloading a ZoomInfo list and filtering out old contacts. Maybe they match it with an idealized ICP.

But then the results of their campaign come rolling in… It’s average. 2% response rates for burning your total addressable market (TAM).

This kind of outbound is unsustainable. What if there was an alternate way?

Join Jordan Crawford of Blueprint for this B2B Power Hour workshop on:

✅ Finding good leads in your total serviceable market (TSM)

✅ Identifying the real PAIN your customers are in

✅ Scoring your TSM to find hot leads

✅ Creating pain-based playbooks

✅ Running outbound that gets real results

This workshop can be your secret weapon in constructing an outbound system that *works* for 2022. Stop settling for outdated playbooks and upgrade your approach. Join us to learn how!

Nick was interviewed by Josef Reisz of SalesNation. SalesNation is the international podcast for sales leaders and organizations, providing insights into THE PROBING SALES FRAMEWORK™️ and other sales strategies such as social selling, account-based marketing, prospecting, closing the sale, change-intention facilitation.

Morgan sits down with Jessie Lizak, Head of Marketing at BDEX. They kick-off the conversation with a dive into first-party data strategies and driving consensus around data in an organization. Then they have a wide-ranging conversation on marketing’s role in revenue creation, whether RevOps matters, content performance metrics, freeing your team from controlling messaging, and serving complex buying journeys. Get ready for a fun, wide-ranging conversation!

Most sales professionals force themselves to work for free because they didn’t invest in their list.

They end up gambling for meetings, getting few responses, and the few demos that do get scheduled don’t turn into sales.

Dialing in an account list is *the* biggest leverage point to make every activity count.

Time to bust through quota ✨

Join us for this B2B Power Hour workshop on:

✅ How to map out your total addressable market

✅ How to conduct a win-loss analysis

✅ How to dial in a list

✅ How to refine the list as you’re learning

...and more!

Between identifying the best accounts to using your insights for better approaches, we’re diving deep into building an effective list. Join us to find out how.

Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.

Morgan sits down with....himself! In this finale, he shares his insights from the early TikTok experiments on our new account (@b2bpowerhour). He summarizes some of the key takeaways from each of our guests, whether their advice has proven out (so far), and what to look forward to in the future for B2B TikTok. He also shares some of his tactics when it comes to repurposing content & leveraging the platform efficiently.

Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.

Morgan sits down with Silvio Perez (@adconversion) of metadata.io to break down the ad ecosystem on TikTok. The results are going to blow your mind! They talk about the technical and the strategic side of running ads on TikTok, from building an audience & native lead conversion forms to targeting & the technicals of running an ad. If you're wanting to experiment with running TikTok ads (and based on the results Silvio shares, you should), this is the episode for you!

Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.

Morgan sits down with Todd Clouser (@toddclouser) to unpack content strategies for TikTok. They dive into repurposing content, creating engaging content, cadences, and converting your audience. As a long-time video creator and now Senior Brand Marketing Manager at Refine Labs, Todd shares his experience on different video platforms, why TikTok isn't anything like YouTube, and thinking through the ways the algorithm influences the content you should create.

Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.

Morgan sits down with Leslie Venetz (@salestipstok) to learn more about building an audience on TikTok. As an O.G. "educator" on the platform -- and someone who never has hopped on the trend wagon -- Leslie has deep insight into the different kinds of content that get people engaged. They discuss repurposing content, finding your niche, the pros & cons of trending content, and even going live on the platform!

Welcome to this special 5-part series on TikTok for B2B. TikTok got more visits than Google in 2021. It is increasingly a mature platform and it's ripe for the taking, as long as you use the platform right. We're sitting down with B2B TikTok experts -- the content creators and brand managers who are figuring out what makes the platform tick -- to deconstruct the platform for B2B.

For Part 1: Morgan sits down with Will Aitken (@willaitkensales) of Sales Feed (@salesfeed) to breakdown how to get started on TikTok. From researching hashtags to understanding the algorithm, Will breaks down his insights from amassing tens of thousands of followers on both of his accounts. He also talks about pros/cons of business vs. personal accounts, the value of entertainment, and why TikTok really is its own unique ecosystem.