B2B Power Hour

Daniel Kading sits down with Morgan to discuss how to create community on LinkedIn (and TikTok) through better content and comments. They unpack Daniel’s strategy to generate new content strategies, engage with peers, and build deeper relationships with people. There’s genuine laughter and inspirational stories as Daniel references his many experiences and passions to building community. If you're trying to build better relationships on LinkedIn with peers and prospects, this is the episode for you.

Esben Friis-Jensen, Chief Growth Officer at UserFlow, sits down with Morgan to discuss what makes product-led growth unique and how companies can make that transition. Esben lays out the fundamental building blocks of a product-led company, how it informs decisions for marketing & sales, and where companies often go wrong in the transition. Based on his experience transitioning his previous firm to product-led, this discussion goes deep on the many mistakes companies make when considering a PLG go-to-market strategy.

In the spirit of April Fool’s, we’re talking about all the ways *not* to do outreach on LinkedIn.

We’ve seen all sorts of funny pieces of advice — and received some strange DMs — for outreach on LinkedIn.

Let’s explore the many methods of madness companies think work on LinkedIn, but actually don’t.

Join us for this B2B Power Hour workshop on:

✅ Cold outreach sequences

✅ LinkedIn automation

✅ Hyper-personalized, highly irrelevant invites

✅ Pitching in the comments

✅ Pitchslap with the meeting link

...and more!

We’re going to have a bunch of fun shining a light on these fool’s errands of building pipeline. Join us to learn all of them!

Nick sits down with Meghann Misiak, Founder of The Path to President’s Club to discuss the formula for better discovery. Yes, you’ll get a new opener for your calls, a bunch of great questions and an answer to “How few meetings should you have”, but we’ll dive even further to figure out why deals are won in discovery. You will never want to skip past discovery to a demo again!

Andrea Zoellner, VP of Marketing at Kinsta, sits down with Morgan to discuss their unique approach to building a powerful marketing engine. Kinsta invested early in content marketing –– so they dive into the ways they continue to build, research, and invest in their immense content library. Morgan also explores the ways Kinsta measures marketing performance, including a unique perspective on mapping content to CRM performance, and integrating with the enterprise/mid-market sales teams. Get ready to dive into an incredibly fast-growing company’s marketing strategy!

Bad prospecting creates all kinds of problems. From inconsistent pipeline to cash flow difficulties, lots of companies recognize that getting the fundamentals right yields better results.

And then they fix it. Right? Right?!

(We’re waiting with baited breath)

Here’s the problem: there are *three* additional hidden costs of bad prospecting that dramatically change a company’s trajectory.

Join us for this B2B Power Hour workshop on:

✅ Unpacking the three hidden costs

✅ Identifying the problems in your organization

✅ Why your best opportunities are just out of reach

✅ How a better process solves all issues

✅ Why toxic sales culture isn’t just about leadership

...and more!

We are diving past the tip of the iceberg and shining a light on how bad prospecting can ruin great companies. (And trust us — it’s not just because your prospects aren’t answering the phone)

Nick sits down with David Hoffeld, Author of The Science of Selling + Sell More With Science & CEO of Hoffeld Group to uncover the science behind high performance sellers. David discusses the research that will help you lead better discovery calls, inspire change, advance the sale and be more ethical in your approach. Plus, not to mention our first science backed Power Hour!

Nick sits down with James “Saywhatsales” Buckley to dive into the massive change that has rocked the sales profession over the past 17 years and have a little fun in the process (James got a cease & desist order)! James breaks apart how onboarding & training have changed since 2019 while touching on the cancer that plagues the sales profession. To top it all off, James talks about sales leadership (or lack thereof) and toast to the greats raising the bar!

The last thing leadership thinks about is content in the sales process... yet, it’s the only thing that gets invited into the board room before sales talks to them — and often enough, after as well.

So why don’t companies create content?

And how much are they willing to lose before they answer that?

Content is one of the easiest ways to get customers to think about change — before they’re even looking for it.

It’s time to demand content as part of your sales strategy.

Join us for this B2B Power Hour workshop on:

✅ Our process for creating content that sells – in 30 minutes / day

✅ Using different post types on LinkedIn (image, text, video)

✅ Repurposing company content for posts

✅ Leveraging the algorithm for exposure

✅ Building a long-term content strategy that WILL overtake outbound

...and more!

Between creating better content that resonates with your audience and leveraging content to book meetings & build pipeline, mastering content is a simple skill that will transform your LinkedIn presence. Join us to find out how.

Morgan sits down with Dan Mott, Founder at SIX3MEDIA and host of the Power Hour (no, not this one!). They dive into how to properly use LinkedIn in 2022. From writing a better tagline, creating and refining an about section, and having intentional – but casual! – conversations with your target audience, Dan charts a path to better social selling strategies. Also, he shares his secrets of success for tracking, focusing on leads, and building content. Get ready to refine your LinkedIn presence!