B2B Power Hour

Morgan joins Mason Cosby's The Marketing Ladder to discuss his career journey from his early days as a web designer and social media consultant to social seller & brand strategist. He reveals how working in economic development transformed his career into brand strategy and, eventually, hosting the B2B Power Hour. They dive into adding value without expectation, the importance of building relationships over just always trying to sell, and how a career path is never clear when you first get started.

When your company is leveraging LinkedIn, sales teams need more than just templated presentations.

They need “air cover”: a comprehensive content marketing strategy that supports every step of the social selling process.

Join us for this B2B Power Hour workshop on:

✅  How content and sales should play together

✅  Marketing’s role in supporting sales

✅  How content accelerates deal cycles

✅  Aligning content with sales processes

...and more!

Join us to learn the ways to use content to build trust at scale with key accounts –– across sales and marketing

Nick sits down with Kellen Casebeer, Chief of Staff of LEON Health Science to talk about burnout & how it’s robbing sellers of their productivity. We dive into the signs of burnout, how to recharge the batteries and ways to increase your productivity with alignment. An interesting piece is the science of well being & how that shows up in our work days. As a manager, do you know what to look for?

Great messaging is a key pillar of selling, marketing, and go-to-market. It shows up on your website, in your sales emails, in your content. But what makes great messaging, great? Morgan sits down with Peep Laja, Founder at Wynter, to discuss the fundamentals of great messaging strategy. They dive into customer research, the importance of story, common mistakes, and how sales can test & leverage messaging to better connect with target accounts. Get ready to refine your messaging approach!

Does your LinkedIn strategy revolve around sending connection requests and DMs to get that calendar invite sent?

You’re ignoring the most powerful tool at your disposal: comments. Yes, you can book meetings from comments. We’re going to show you how.

Join us for this B2B Power Hour workshop on:

✅  Developing a powerful comment

✅  Types of comments that book meetings

✅  Targeting the right accounts

✅  Asking for the meeting

...and more!

Join us to learn the ways to leverage a comment strategy to book meetings.

Nick sits down with Cindy Skalicky, Founder of On Point Communications to peel apart the perfect pitch to get AE’s crushing meetings. The crazy part… it starts even before you open your mouth. You have the moment of intrigue. As Eminem says, will you capture it or let it slip? If you’re ready to up your meeting game, this is for you!

In a dark social world, where buyers are making decisions before they pick up the phone, what role does sales play? Morgan sits down with Chris Walker, CEO of Refine Labs, to discuss where sales teams fit into his overall vision of go-to-market. They discuss outdated sales motions, social selling teams, the importance of insight development at an organizational level, and what entry-level positions might look like in the future. Get ready for a deep dive into modern go-to-market strategies.

Social selling has evolved from selling on social to something BIGGER

There’s a reason top sales influencers tell you to invest in social selling and stress the impact it can have on your career. It’s time we shed light on what it actually means!

Join us for this B2B Power Hour workshop to discuss:

✅What is social selling?! (and what it’s NOT)

✅Content is the trust & credibility you need

✅Comments are the accelerator

✅New analytics - Why it’s exciting

✅Repurposing - why you need to

✅Pet peeves (we have a few to cover haha)

Join us to learn how social selling can fill your calendar and build your pipeline

RevOps is the new shiny term. But what is it actually? Morgan sits down with Asia Corbett, Senior Revenue Operations Manager at Bread Financial, to discuss what RevOps is and should be. Asia breaks down her experience in a variety of RevOps roles and explains how RevOps should work within a team. They discuss cross-functional collaboration, the need for more than just a CRO, how to actually break down siloed teams, and the future of RevOps in startups. If you’ve been wanting answers for how RevOps fits into the broader picture, this is the episode for you!

Struggling to get the attention of your prospects? Chances are your mental model about what they need is incorrect. Kyle Williams, founder at Brickstack, joins Morgan to discuss how to develop insights into the market to refine your targeting, messaging, and reach. They unpack what a mental model is, why it’s important, how to build one, how to refine one, and how companies can take advantage of the information at their disposal to master their market. Kyle unpacks the many ways teams can develop insights into their customers and use them for their go-to-market.