B2B Power Hour

Nick sits down with Marcus Chan of 6 Figure Sales Academy to dive into the IPA’s (income producing activities) that high performers make a priority. They touch on the truth about sales which awakens a GIANT in the process. Marcus’ talks about the right investments in your growth, how discipline creates freedom and even a little on how you learn.

We’ve all adapted to the Slack groups and Zoom rooms (thanks COVID). But when it comes to managing sales teams, most companies are stuck in 2019 — or even 1999. Join us as we dive into the ways sales management should evolve to the meet the growing demands of today.

Nick sits down with Nick Bennett of Alyce to discuss the mysterious world of personal branding for sales and explore who ABM is a good fit for. To save everyone from wasting time and money on the latest buzzword in the marketing world. Nick talks about the real reason he started his podcast ‘Rep Your Brand’, his formula for posting and his North Star for social media.

Morgan sits down with Candyce Edelen, CEO of PropelGrowth, to discuss her approach to cold prospecting on LinkedIn that has earned her not just high acceptance rates (90%+) but also high meeting acceptance rates with new connections (70%)+. We break down her approach to prospecting on LinkedIn, including how to personalize, whether automation is a good idea, and how to provide value at every stage of the conversation. Connect with Candyce (according to her instructions on the show!) at https://www.linkedin.com/in/candyceedelen/.

We’re donning our 2022 party glasses and making seven — count ‘em, 7! — predictions for B2B go-to-market in the new year.

We’re going to cover the gauntlet:

✅  Go-to-market strategies, including ABM, product-led growth, & traditional outbound

✅  Building revenue intelligence across sales, marketing, and success

✅  The emerging dominance of creative & content (especially in video)

...and more!

Join us to discuss how B2B companies can gear up for success in 2022 by understanding where the market is headed.

P.S. it’s not too early for champagne 🥂

Morgan joins Let's Get Candid from Unbound B2B to discuss branding principles in the B2B world, creating priorities for personalization, dissecting funnels, and making economical choices when trying to build trust. Ultimately, personalization doesn't just have to be a name in an email sequence -- it's targeted and relevant content for the people who need it. Thanks to Unbound B2B for sharing this interview.

How do you build sales momentum for the new year? We all know the classic “let’s talk about this in Q1.” We’ve all heard the “well let’s talk about it in our next budget cycle.” And we’re definitely familiar with the “I’m sorry, I’m out of town until the New Year.”

🤯

In this episode we’ll cover:

✅ How can you achieve quota during the holiday season?

✅ What activities are effective during this time?

✅ Can you really close sales?

Join us as we discuss the best ways to use the Holiday Season as a slingshot for your sales momentum, including cadences & activities, what to do and what not to do, and how to orient yourself for the new year.

Ugly Christmas sweater not required 🎅

Nick sits down with Arthur Castillo of Chili Piper to dive into the world of marketing, from a sales lens. Arthur recently made the move to field marketing after being an AE. They talk about the changes they’re seeing in the way marketer’s move through the funnel, B2B’s dirty little secret and how context is the key to sales success!

Which metrics should you pay attention to? Do likes on comments matter? Should your videos be reaching 1,000+ people?

How do you know it's time to change your process, cadence, or messaging?

We're going to explore:

✅ the top metrics to track

✅ how you can link your LinkedIn activity to pipeline

✅ how to make the business case that 30 minutes+ per day is really driving revenue

✅ how you know you have trust with prospects

Join us as we break down the right metrics of success on LinkedIn.

Morgan sits down with David Burcombe, Senior Enterprise SDR at Turtl, to discuss how he stays visible on LinkedIn. As an in-house employee at Turtl, the dynamics of creating content & commenting on LinkedIn is different than being a sales influencer. They breakdown David's easy approach to creating content as an SDR, how he thinks about personal branding, how Turtl supports their employees in creating content, and how it all relates to building pipeline. Join in on this conversation if you're really interested how an in-house employee can still create content & find their voice! Find David on LinkedIn at https://www.linkedin.com/in/davidburcombe1/.