B2B Power Hour

It's our first interview! Tune in with Morgan interviewing Nelson Gilliat, the author of "The Death of the SDR," as they discuss the Predictable Revenue model, its shortcomings, its alternatives, and how marketing & sales is changing before our eyes.

You want to know which customers to prioritize, right? Then you have to listen to this live show. We dive into account strategy, defining an ICP using sales-led market research, becoming a partner, navigating the sale, and how great marketing makes the whole process easier. Get ready for a fast-paced conversation on how to sustainably generate pipeline by using better sales and marketing together.

Join us this week for a live show entirely dedicated to hiring, firing, and building a marketing team that can drive performance. With all the new innovation in marketing (demand generation, dark social, dark funnel, brand campaigns, new channels like TikTok, and more), companies need to redesign who they hire for and how. We dive into the new marketing team, how companies can shift gears in the long-haul as they stabilize ARR and cash flow, and where sales fits into the equation!

In this live show, we're discussing how both martech and sales tech fails teams to actually drive revenue. We're diving into the pros & cons of using automation, what technology actually augments, and how marketing & sales should leverage technology in their organizations. Get ready to cover financial concepts, data integration, scripting, nurturing, and so much more.

In this live show, we unpack how inbound marketing is failing. Get ready to dive deep into how inbound programs fail, where demand generation can help fix some of the issues, why sales teams are overworked, and how to build a more effective inbound marketing program. Also, get ready for B2B Power Hour's first on-air f-bomb!

In this live show, we unpack how to generate consistent revenue in 6 months using modern & virtual sales, demand generation playbooks, short-term & long-term marketing strategies, and why cultivating relationships helps solve cash flow problems.

In this live show, we unpack how to accelerate your profitability & revenue growth in the long-run by cultivating brand loyalty, building success teams, and changing your sales model to deeply consider the post-transaction process.

Morgan is out for this live show, so Nick brings on Anfernee Chansamooth to discuss how to leverage case studies, where it fits in with your content marketing strategy, and how it accelerates your brand's value in the customer's eye.

In this live show, we discuss how the "overnight success" is actually just a myth, where marketing actually needs to be paying attention, and how to get marketing & sales to work together to fuel your success. We are joined by Travis L. Scott, the CEO of Rainier Digital, for this conversation.

In this kick-off live show, we discuss how to create a modern buying experience. Why is your team defaulting to sales? Why isn't your marketing team delivering qualified opportunities in a robust, modern program? We cover roles & responsibilities of sales and marketing teams, how to handle inbound inquiries, where sales teams should be focusing their attention, and packaging/pricing strategy.