B2B Sales Playbook

By Lead ForensicsBusiness

B2B Sales Playbook episodes

January 07 What I Wish I'd Known About Sales with Fred Copestake
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Fred Copestake. Fred is a renowned sales trainer, founder of Brindis, and the author of acclaimed books including Selling Through Partnering Skills, Ethical Selling and Hybrid Selling. With a career built on moving sales away from the high-pressure tactics of the past toward a collaborative, 'partnering' mindset, Fred joins us to discuss the subtle evolution of the industry. We dive into why the 'gift of the gab' is a myth, the importance of aligning your sales career with your personal values, and why the most successful salespeople today act as a guide rather than the hero of the story.
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31 min
November 28, 2025 What I Wish I'd Known About Sales with Harry Monkhouse
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Harry Monkhouse. Harry, the Global BDR Manager at LastPass and founder of Onrush Consulting, has a career spanning from pounding the phones as an SDR to leading global teams and advising multiple startups on go-to-market strategy. We dive into his unique journey, exploring why the most crucial lesson in sales is finding your true personality, his clever test for coachability in new hires, and the hard-won lessons on scaling and motivating BDR teams across different time zones.
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41 min
November 12, 2025 What I Wish I'd Known About Sales with Neil Bhuiyan
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Neil Bhuiyan. Neil, the creator of the HappySelling.io platform, has a career spanning nearly two decades in sales, beginning as an entry-level SDR and culminating as a trusted sales coach and founder. We dive into his unique journey, exploring how he developed a "fun-first" approach to cold calling and why he ultimately realized the closer life wasn't for him...
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43 min
October 27, 2025 What I Wish I'd Known About Sales with Steven Birdsall
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Steven Birdsall. Steven, the Chief Revenue Officer at Alteryx, has led sales organizations from Fortune 500 companies like SAP and Oracle to successful IPOs. We dive into his unique perspective on adapting global leadership to different international cultures, his mathematical approach to solving business problems, and the lessons he learned while scaling a company for IPO. We also explore what it means to be a truly supportive servant leader and why he insists on hiring for personal attributes over experience.
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49 min
October 13, 2025 What I Wish I'd Known About Sales with Robin Burr
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Robin Burr. Robin is a sales trainer and coach who helps reps stop losing deals they deserve to win by teaching them to think like a profiler, speak like a hypnotist, and sell like a psychological operator. We dive into the concept of self-persuasion and how to plant the seed of change, his secrets to why traditional sales training often fails, and why he's so passionate about mentoring the next generation of sellers with a psychological approach.
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44 min
September 25, 2025 What I Wish I'd Known About Sales with Robert Akerele
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Robert Akerele. Robert, who started his career in recruitment for mergers and acquisitions, shares his incredible journey into tech sales. We dive into the mindset that took him from a cold-calling champion to an AE, his secrets to leading a team to hit every single target, and why he's so passionate about mentoring the next generation of sellers.
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28 min
September 09, 2025 What I Wish I'd Known About Sales with Virginia Coates
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by Virginia Coates, Business Development Director at Jump Sec. Ginny, who began her career as a primary school teacher, shares her fascinating journey into the world of tech sales. She offers authentic insights on how skills learned outside of sales can lead to success. Ginny also discusses the importance of maintaining a human element in sales, building a strong personal brand on LinkedIn and the biggest misconceptions about starting a career in business development.
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22 min
August 27, 2025 What I Wish I'd Known About Sales with Paul Thomas
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by CEO and Founder Paul Thomas. He reveals his lessons from years on the front lines, what to look for when building a winning sales team, and what AI means for the future of sales. You won't want to miss this one.
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38 min
August 11, 2025 What I Wish I'd Known About Sales with Emily White
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by B2B sales expert Emily White. Emily known as "Recruitment Secrets" on TikTok, shares her authentic insights on navigating the world of sales. She offers practical advice on topics like cold calling, building a personal brand for lead generation and using AI in outreach to get results.
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22 min
July 18, 2025 What I Wish I'd Known About Sales with Saz James
In this episode of "What I Wish I'd Known About Sales" brought to you by Lead Forensics on The B2B Sales Playbook Podcast, we're joined by B2B sales expert Sarah (Saz) James. Saz shares her candid insights on navigating the world of sales, from mastering lead generation and cold calling, to building resilience and breaking down barriers for women in the industry.

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17 min

About B2B Sales Playbook

From the publisher's feed

In this podcast, we pick the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

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