B2B Twin

B2B Twin

By Tony HackettBusinessMarketing
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B2B Twin episodes

  • Classroom to Career: How Choizy is Opening Doors for Students
    Choizy CEO and co-founder Oleksandr Pavlenko joined me at the Startups' Roundtable to discuss how and why Choizy is bringing the best of technology to support career guidance for school children. 

    A bold and important pursuit, and we discussed:
    • How technology can help children find their career path
    • Benefits of using technology to aid in career exploration
    • Role of career guidance specialists and educators in providing technological resources
    • Future of technology and career exploration

    29 min
  • Do B2B Sales Leaders Need a Dialogue Coach?
    A B2B dialogue coach is a professional who helps businesses improve their communication with customers and partners. Companies can better understand their customers and develop more effective communication methods by working with a dialogue coach. In today’s business world, strong communication skills are essential for success. Through one-on-one coaching or group sessions, a dialogue coach can teach companies how to listen effectively, ask the right questions, and deliver clear messages. All leading to increased customer satisfaction and sales performance. 
    1. The benefits of a B2B dialogue coach
    2. How a coach improves skills
    3. The different services
    4. How to choose the right coach
    5. The cost of B2B dialogue coaching services
    6. The different dialogue coaching types
    7. How to find a B2B dialogue coach
    6 min
  • Sales Conversation Intelligence: Wingman helping reps and managers close more deals
    Wingman by Clari CEO Shruti Kapoor, highlighted the core truth at the Startups' Roundtable: if you manage or work in sales, understanding customer conversations is critical to success. 

    Wingman is a leading sales conversation intelligence platform that enables reps and managers to:
    • Automatically transcribe, analyze, and score sales calls
    • Provide actionable insights to help you close more deals 
    • Easily search and review call recordings to find important information quickly 
    25 min
  • How B2B Social Selling Works With Sales Funnels
    As the digital age takes over, B2B social selling via social media has become one of the most powerful platforms for marketing and sales. Businesses that have not yet established a presence on social media miss opportunities to connect with potential customers and build relationships.
    While B2C companies have been using social selling for some time, B2B companies are only now seeing the potential of this strategy. To build a successful sales funnel for B2B social selling, businesses must focus on creating valuable and relevant content for their target audience.
    7 min
  • Privacy-First Ecommerce Personalisation through Splashup
    Having Splashup CEO and Founder Nathalie Rafeh join me at the Startups' Roundtable allowed us to discuss the importance of their innovation for retailers and their customers.  As consumers, we understand the benefits of ecommerce personalisation, which can also come with its challenges, namely data privacy.  Splashup focuses on helping retailers find the right balance between collecting and using data to improve the customer experience and respecting their customer's privacy rights. The Splashup story is compelling and timely. I hope you can join us.
    27 min
  • Startup Mindset: How to Adapt and Thrive in an Ever-Changing World
    To thrive in today's ever-changing world, you must have a startup mindset, and in this episode of the Startups' Roundtable, Olga Ozerian and I discussed:

    • Making radical changes because you have no option
    • New ways of working
    • Moving between life stages and adapting our careers accordingly
    • Mentoring contracts for founders and teams
    • Learning trends, including modes of learning

    The term "startup" describes a new business or company in today's business world. But the startup mindset is not just about starting something new - it's about adaptability and resilience in the face of change.

    25 min
  • Elai.io Creating the Future of Customized AI Videos...from Text!
    It was an exciting conversation at the Startups' Roundtable with Vitalii Romanchenko, CEO and Co-Founder of Elai.io. 

    Vitalii is a tech entrepreneur and Machine Learning enthusiast with over 10 years of experience in Marketing and Product Management, and he shared: 
    • An inside look at starting a tech company
    • Valuable experiences from a successful entrepreneur
    • How Elai.io, a new platform, helps businesses create richer video-based engagement with customers and employees

    23 min
  • Future Skills & Workforce Transformation with RMIT's Peter Thomas
    Having Peter Thomas join me at the Startups' Roundtable presented an opportunity to discuss the workforce transformation dynamics, including people, place and purpose, and consider generational and technology impacts.

    As the Director of FORWARD, the Centre for Future Skills and Workforce Transformation, based at RMIT University in Melbourne, Peter is committed to understanding this challenge at multiple levels. I left our conversation educated and motivated.

    If you'd like to learn more, contact Peter Thomas ([email protected]), or stay in touch with their work via the SkillsCast podcast or Vimeo.
    25 min
  • Valla - a New Way to Get Your Employment Issue Sorted
    Today I am joined by Danae Shell, the Co-founder and CEO of Valla, where they are making legal support affordable for everyone. 

    Danae shared many elements of the Valla story, including:
    • The emotional trust placed with Valla by users
    • The responsibility of helping people solve critical and personal workplace challenges
    • Valla's innovative platform
    • Steps they are taking to scale globally
    • Establishing clarity of responsibility for co-founders

    This conversation was a lesson in understanding a problem and identifying where to bring value to clients.

    29 min
  • Noty.ai: The Transcription Productivity Tool You Didn't Know You Needed
    Noty.ai CEO and Co-Founder Natalie Marina shared valuable insights from many perspectives at the Startups' Roundtable:
    • Starting Noty.ai in 2020 - COVID hurdles
    • Sustaining through 2022 as a Ukraine-based startup
    • Tackling the question for the ages around driving productivity from team meetings
    • Bringing value to companies in this heightened work-from-home era
    • Creating measurable business value for customers with AI

    And if you want to visit mindset, you will be rewarded for listening to Natalie.

    37 min

About B2B Twin

From the publisher's feed

Welcome to the B2B Twin podcast – your go-to source for social selling tips, tools, and techniques to help you be successful in the field.