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B2BSalesMagic Quick Wins: Bite-sized Networking and Referral Building Tips
B2BSalesMagic Quick Wins: Bite-sized Networking and Referral Building Tips episodes
- How to tailor your discovery call for the type of buyer
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CHAPTERS
(00:00) Introduction
(00:34) Promote the value of meeting
(01:23) The 5 Types of B2B Buyers
(02:49) Why you need to know the buyer type BEFORE your meeting
(02:22) Tip 2: Make sure you have audience fit
(05:03) Use a pre-meeting questionnaire
(05:27) The 4 questions you need to ask pre-meeting
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NEXT STEPS
👉 Register for our next public social »
👉 Get your Visitors Pass »
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B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn | Substack | YouTube
7 min - Maximize referrals through email list & newsletters
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CHAPTERS
(00:00) How much of your marketing & sales have you actually validated with your target persona?
(00:29) Asking for a referral THROUGH an email list
(01:10) What if I don't have an email list?
(01:31) Tip 1: Find someone with related expertise
(02:22) Tip 2: Make sure you have audience fit
(02:46) Tip 3: Explore cross-promotions
(03:19) Tip 4: Cross-promotions that are NOT salesy
(04:11) Tip 5: Ask for referrals through an email list
(05:06) How to maximize your email list
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NEXT STEPS
👉 Register for our next public social »
👉 Join our networking mastermind community »
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn | Substack | YouTube
6 min - Use referrals to test & validate your sales & marketing
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CHAPTERS
(00:00) How much of your marketing & sales have you actually validated with your target persona?
(00:23) For Marketing & Sales
(01:16) If you're not in a community
(01:35) If you're in B2BSalesMagic
(02:19) How to get Target Persona Feedback
(02:49) Marketing Example - My business card (Before vs. After)
(04:09) Sales Example - Intros to lukewarm connections
=============
NEXT STEPS
👉 Register for our next public social »
👉 Join our networking mastermind community »
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn | Substack | YouTube
7 min - Creating thought leadership isn't as hard as you think
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CHAPTERS
(00:00) Are you creating action-oriented thought leadership
(00:20) "Don't make me talk to you only to find out you can't help me"
(00:49) LinkedIn research on thought leadership
(01:36) Checklist for creating action-oriented thought leadership
(02:21) ChatGPT prompt for creating thought leadership
(03:11) Example of what ChatGPT will return
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RESOURCES
👉 LinkedIn Thought Leadership Research »
👉 ChatGPT Prompt for Thought Leadership »
=============
NEXT STEPS
👉 Register for our next public social »
👉 Join our networking mastermind community »
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn | Substack | YouTube
5 min - If your business card was an ad, would anyone click?
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CHAPTERS
(00:00) Is your business card optimized for networking
(00:36) Take a look at your business card
(00:57) What's on the back?
(01:36) Compare that to this
(02:36) Showcase your content
(03:22) Need help writing action-oriented content
=============
NEXT STEPS
👉 Register for our next public social »
👉 Join our networking mastermind community »
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn | Substack | YouTube
4 min - B2B Referral-Led Prospecting vs. cold-outbound
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CHAPTERS
(00:00) Introduction
(00:15) Cold-Outbound #Prospecting (#b2bsales)
(00:39) Traditional referrals
(00:48) Why Referral-Led Prospecting?
(01:51) Step 1 - Identify target industries
(02:06) Tip - Use LinkedIn industries
(03:10) Tip - Industry (not other attributes)
(03:33) Tip - Pick industries that you sell the easiest into
(04:55) Present your industries to your chapter
(05:22) One-click search to for LinkedIn connections
(06:41) Tip - Pick contacts that you're willing to make intros to
(07:11) Tip - Don't worry about fit
(07:50) Step 2 - Create thought leadership
(08:10) Tag/invite contacts in target list
(08:40) Why being in a community matters
(09:15) This is why you don't need to worry about fit
(10:02) Tip - The audience will tell us the appropriate next steps
(10:24) Tip - Create 2 pieces of thought leadership
(11:24) Step 3 - Find current or past employees
(11:38) Host research calls
(12:03) Step 4 - Make the #referral to the DM
(12:32) Exercise - What 4 industries do you want to target?
=============
NEXT STEPS
👉 Register for our next public social »
👉 Join our networking mastermind community »
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn | Substack | YouTube
13 min - Level up your referral intro with just one sentence
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CHAPTERS
(00:00) What thought leadership to include with your referral?
(00:14) Standard referral
(00:51) Thought leadership referral
(01:52) Which would you choose?
(02:17) How to make this easy
(02:46) Exercise - Find 1 post you want to use
(03:31) Add to your business card
(03:42) What if you didn't find anything?
=============
NEXT STEPS
👉 Register for our next public social »
👉 Join our networking mastermind community »
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn | Substack | YouTube
5 min - Optimize your LinkedIn profile with Linkedin SEO
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CHAPTERS
(00:00) Are you easy to find?
(00:42) Have you tried to google yourself or search for yourself on LinkedIn?
(01:55) How do you make sure people can find you EASILY?
(02:47) How LinkedIn search works
(03:51) What keywords or phrase do you want to claim?
=============
NEXT STEPS
👉 Register for our next public social »
👉 Join our networking mastermind community »
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn | Substack | YouTube
5 min - Quality referral intros with just 1-click
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CHAPTERS
(00:00) Member Directory
(00:25) Referral Intro Snippet
(01:07) Insightful Question
(01:44) Minimum Budget Required
(02:07) Ideal Customer & Referral Partner LinkedIn Industries
(03:15) Search in LinkedIn
(04:44) Referral Directory Template
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RESOURCES
👉 Referral Directory Template »
=============
NEXT STEPS
👉 Register for our next public social »
👉 Join our networking mastermind community »
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn | Substack | YouTube
6 min - A networking mastermind is a game-changer
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CHAPTERS
(00:00) Roadmap
(00:31) B2BSalesMgic Guiding Principle
(01:40) Activity 1 - Curated Networking Events
(02:26) Thought Exercise
(02:45) Activity 2 - Networking Strategy Review
(04:52) Thought Exercise
(05:21) Activity 3 - Target Persona Feedback
(07:12) Thought Exercise
(07:38) Activity 4 - Referral-Based Prospecting
(10:20) Thought Exercise
=============
NEXT STEPS
👉 Register for our next public social »
👉 Join our networking mastermind community »
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn | Substack | YouTube
11 min
About B2BSalesMagic Quick Wins: Bite-sized Networking and Referral Building Tips
From the publisher's feed
Bite-sized, actionable networking and referral building tips to grow your B2B professional services business, because selling into the C-Suite gets easier with strategic, well-timed referrals.