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CHAPTERS

(00:00) Introduction

(00:34) Promote the value of meeting

(01:23) The 5 Types of B2B Buyers

(02:49) Why you need to know the buyer type BEFORE your meeting

(02:22) Tip 2: Make sure you have audience fit

(05:03) Use a pre-meeting questionnaire

(05:27) The 4 questions you need to ask pre-meeting

=============

NEXT STEPS

👉 ⁠⁠Register for our next public social »⁠⁠

👉 Get your Visitors Pass »⁠⁠

=============

B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.

👉 ⁠⁠LinkedIn⁠⁠ | ⁠⁠Substack⁠⁠⁠ | ⁠⁠YouTube

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CHAPTERS

(00:00) How much of your marketing & sales have you actually validated with your target persona?

(00:29) Asking for a referral THROUGH an email list

(01:10) What if I don't have an email list?

(01:31) Tip 1: Find someone with related expertise

(02:22) Tip 2: Make sure you have audience fit

(02:46) Tip 3: Explore cross-promotions

(03:19) Tip 4: Cross-promotions that are NOT salesy

(04:11) Tip 5: Ask for referrals through an email list

(05:06) How to maximize your email list

=============

NEXT STEPS

👉 ⁠Register for our next public social »⁠

👉 ⁠Join our networking mastermind community »⁠

=============

B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.

👉 ⁠LinkedIn⁠ | ⁠Substack⁠⁠ | ⁠YouTube

=============

CHAPTERS

(00:00) How much of your marketing & sales have you actually validated with your target persona?

(00:23) For Marketing & Sales

(01:16) If you're not in a community

(01:35) If you're in B2BSalesMagic

(02:19) How to get Target Persona Feedback

(02:49) Marketing Example - My business card (Before vs. After)

(04:09) Sales Example - Intros to lukewarm connections

=============

NEXT STEPS

👉 Register for our next public social »

👉 Join our networking mastermind community »

=============

B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.

👉 LinkedIn | Substack⁠ | YouTube

=============

CHAPTERS

(00:00) Are you creating action-oriented thought leadership

(00:20) "Don't make me talk to you only to find out you can't help me"

(00:49) LinkedIn research on thought leadership

(01:36) Checklist for creating action-oriented thought leadership

(02:21) ChatGPT prompt for creating thought leadership

(03:11) Example of what ChatGPT will return

=============

RESOURCES

👉 LinkedIn Thought Leadership Research »

👉 ChatGPT Prompt for Thought Leadership »

=============

NEXT STEPS

👉 Register for our next public social »

👉 Join our networking mastermind community »

=============

B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.

👉 LinkedIn | Substack⁠ | YouTube

=============

CHAPTERS

(00:00) Is your business card optimized for networking

(00:36) Take a look at your business card

(00:57) What's on the back?

(01:36) Compare that to this

(02:36) Showcase your content

(03:22) Need help writing action-oriented content

=============

NEXT STEPS

👉 Register for our next public social »

👉 Join our networking mastermind community »

=============

B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.

👉 LinkedIn | Substack⁠ | YouTube

=============

CHAPTERS

(00:00) Introduction

(00:15) Cold-Outbound #Prospecting (#b2bsales)

(00:39) Traditional referrals

(00:48) Why Referral-Led Prospecting?

(01:51) Step 1 - Identify target industries

(02:06) Tip - Use LinkedIn industries

(03:10) Tip - Industry (not other attributes)

(03:33) Tip - Pick industries that you sell the easiest into

(04:55) Present your industries to your chapter

(05:22) One-click search to for LinkedIn connections

(06:41) Tip - Pick contacts that you're willing to make intros to

(07:11) Tip - Don't worry about fit

(07:50) Step 2 - Create thought leadership

(08:10) Tag/invite contacts in target list

(08:40) Why being in a community matters

(09:15) This is why you don't need to worry about fit

(10:02) Tip - The audience will tell us the appropriate next steps

(10:24) Tip - Create 2 pieces of thought leadership

(11:24) Step 3 - Find current or past employees

(11:38) Host research calls

(12:03) Step 4 - Make the #referral to the DM

(12:32) Exercise - What 4 industries do you want to target?

=============

NEXT STEPS

👉 Register for our next public social »

👉 Join our networking mastermind community »

=============

B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.

👉 LinkedIn | Substack⁠ | YouTube

=============

CHAPTERS

(00:00) What thought leadership to include with your referral?

(00:14) Standard referral

(00:51) Thought leadership referral

(01:52) Which would you choose?

(02:17) How to make this easy

(02:46) Exercise - Find 1 post you want to use

(03:31) Add to your business card

(03:42) What if you didn't find anything?

=============

NEXT STEPS

👉 Register for our next public social »

👉 Join our networking mastermind community »

=============

B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.

👉 LinkedIn | Substack⁠ | YouTube

=============

CHAPTERS

(00:00) Are you easy to find?

(00:42) Have you tried to google yourself or search for yourself on LinkedIn?

(01:55) How do you make sure people can find you EASILY?

(02:47) How LinkedIn search works

(03:51) What keywords or phrase do you want to claim?

=============

NEXT STEPS

👉 Register for our next public social »

👉 Join our networking mastermind community »

=============

B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.

👉 LinkedIn | Substack⁠ | YouTube

=============

CHAPTERS

(00:00) Member Directory

(00:25) Referral Intro Snippet

(01:07) Insightful Question

(01:44) Minimum Budget Required

(02:07) Ideal Customer & Referral Partner LinkedIn Industries

(03:15) Search in LinkedIn

(04:44) Referral Directory Template

=============

RESOURCES

👉 Referral Directory Template »

=============

NEXT STEPS

👉 Register for our next public social »

👉 Join our networking mastermind community »

=============

B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.

👉 LinkedIn | Substack⁠ | YouTube

=============

CHAPTERS

(00:00) Roadmap

(00:31) B2BSalesMgic Guiding Principle

(01:40) Activity 1 - Curated Networking Events

(02:26) Thought Exercise

(02:45) Activity 2 - Networking Strategy Review

(04:52) Thought Exercise

(05:21) Activity 3 - Target Persona Feedback

(07:12) Thought Exercise

(07:38) Activity 4 - Referral-Based Prospecting

(10:20) Thought Exercise

=============

NEXT STEPS

👉 Register for our next public social »

👉 Join our networking mastermind community »

=============

B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.

👉 LinkedIn | Substack⁠ | YouTube