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Babba grew up as a Latin American immigrant in the homogenous country like Sweden, where she never found herself represented in mainstream media and the products she consumed. Hair and beauty has always been a central part of her culture as her father was a hairdresser and had set up a hairdresser chair equipped with a styling mirror and product cart in her childhood living room. Determined to create a different future for herself than the one of her parents, she embarked on a journey of her own. She moved out of home at the age of 18, was the first in her family to get a degree, joined the tech industry as one of few women and eventually relocated to the U.S. for work. Discover Babba's incredible success story!