The Social Medium

Melanie Huynh was born in Paris to a French mother and a Chinese father. Passionate about beauty and fashion from a young age, she spent her adolescence nourished by the "way of life" of the top models and icons of the 90s, who embodied powerful femininity and a healthy lifestyle with sports as their ally.She started her career at Vogue France, where she worked for almost 10 years on beauty and fashion editorials.Today, she continues her work as a stylist as a Consultant for special projects but now devotes the majority of her time to the family group Aera Nova, of which she is a Co-Founder with her sister Amélie Huynh. The group includes her company Holidermie and Château Malromé. Being naturally disciplined, she takes care of her diet, is interested in beauty as a whole, and explores various well-being techniques that incorporate both physical and mental health: Yoga, meditation, mindfulness, energy healing, and more. As an extension of her healthy lifestyle, she decided to launch her own holistic beauty brand in 2019: Holidermie.

Formée auprès des plus grands noms de la mode et de la presse féminine, entreParis, New York et Londres, elle a acquis une solide expérience dans la communication et le marketing. En 2011, elle a eu la certitude que sa force résidait dans sa capacité à mettre en mots des concepts, à raconter des histoires, le storytelling est devenu un métier, elle en a fait une passion.Storytelling, rédaction de site internet, dossiers de presse, punchlines, sa plume affutée et libre est au service des Maisons au savoir-faire unique, dès lors qu’il s’agit de retranscrire avec les mots les plus justes, les valeurs qu’elles incarnent. Plus qu’une signature, elle vous propose un ton, le vôtre.

Rachel Karten is a social media consultant based in Los Angeles. She has worked in social media for over ten years and previously led the social media team at Bon Appétit and Epicurious. During her four years at Bon Appétit, the social team won a social Webby Award and a prestigious National Magazine Award for best social. Since leaving in 2020, she has consulted on social media strategies for brands like CAVA, west elm, and more

Link in Bio is the newsletter she wish existed for the past ten years she worked in social and is one of the top business newsletters on Substack has been featured in the Wall Street Journal, Grub Street, Slate, CNBC, and more.

Garance Doré, embodies French beauty for women all over the world. Born in Corsica, Garance grew up dipping in and out of the sea and running wild in nature. She established her career, and creative spirit, in Paris before moving to New York to become internationally recognized for her illustrations, street style photographs and writing.Garance has returned to her French roots, and has merged her love of simplicity with a want to deliver clean, gentle, and effective Made-in-France skincare for everyone. Doré was born because Garance believes life isn’t meant to be spent in front of a mirror.

Meet Laura Vidrequin, born in Paris, France 33 years ago. At the age of 18 , she moved to New York for her first job as a wholesale assistant in a superstar of a showroom. 10 years later and after working for Moda Operandi, Ralph Lauren and Harpers Bazaar, she moved to London. She continued her fashion path as a buyer for Net-A-Porter and Harvey Nichols. She is a mom of 2 boys, Albert and Henry.

After being a child of divorced parents, her dad moved moved into a condo near downtown Atlanta. The sort of complex where a lot of White Men complained about how often the pool was getting cleaned and that they should change the gate code more often for “security purposes.”

They spent most of our Thursdays and Every Other Weekends watching sports at his condo. Georgia playing Florida? They watched it. The Falcons blowing another lead? They watched it.

More importantly, she watched SportsCenter. She’d wake up early to catch the end of the 6am broadcast and watch the Top 10 Plays. Then, she’d down a bowl of Frosted Mini Wheats and watch the beginning of the new 7am broadcast.

She loves sports, but she hate sports commentary. Think of Impersonal Foul as the pre-game show that you can read while having a table of men argue about plays that haven’t even happened yet.

If deep dives into Zillow listings of McMansions that NBA first-round picks just purchased sounds like your jam, welcome to Impersonal Foul.

Enjoy this podcast with the founder of this pretty genius newsletter and learn her story!

Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and  responsible, transparent messaging.

Fluff was founded by Erika Geraerts who has spent 10 years in the beauty industry and thinks that makeup is great, but not essential, and that the idea of skincare and makeup as a form of self expression, and taking care of oneself is a beautiful thing that should be celebrated, never exploited.

Founded in Melbourne, Australia, Fluff ships their refillable Cloud Compacts around the world, for anyone who wants natural, vegan ingredients and refillable, plastic-free packaging without animal testing.

Andrea is the visionary founder of Rudolph Care, a Danish beauty brand known for its commitment to sustainability and high-quality organic products. With a background in media and television, Andrea made a significant career shift after becoming aware of the potentially harmful chemicals in personal care products during her pregnancy. This newfound awareness inspired her to create a brand that prioritizes health, safety, and environmental responsibility.

Her journey from media personality to entrepreneur and advocate for sustainable beauty reflects her deep commitment to making a positive impact on both people and the planet.

Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha has always been close to nature. Her younger brother and now business partner, Zac, suffered from acute asthma and allergies as a young child. Her mother, a true pioneer in health and wellness at that time, sought out homeopathic remedies to help heal her son. This included co-founding an organic food co-op with several families in the area, as organic food did not yet exist in the grocery stores. Through trial and error, Zac was healed primarily through diet, and went on to compete in sailing in the 2008 and 2012 Olympic Games. This was an amazing accomplishment, especially after the doctors had predicted he would never be able to play sports.

Sasha’s interests fell into design, studying Typography in London and New York. She found herself in Los Angeles in 2006 and spent several years working as a branding executive within the fashion and beauty industries. After moving home to Vancouver for a brief sabbatical, her mother encouraged her to read the ingredient list on her favorite lip balm. Sasha was shocked to discover many of the ingredients were not safe, and it’s something she used daily. The challenge was set – re-create her favorite lip balm so that it would be safe, effective and natural. And so the story of ILIA begins.

Olivia Panella (UMA GAIA) is a compassionate conduit; a holistic health practitioner; carrying over 15 years in the healing arts in addition to her innate gifts from birth. She focuses on energy healing but is grounded in the real-world. She is a certified Reiki Master/Teacher, Meditation Leader, Quartz Crystal Sound Healer, Therapeutic Grade Crystal Healer and has training in additional alternative/ancient healing modalities. The pillars of her work are grounded in compassion, unconditional-love, gratitude and humility – Olivia curates’ multiple vibrational therapies to clear-out, harmonize and purify the Chakra system (inner and outer electromagnetic fields). Her practice is centered around offering her students the tools and guidance to becoming their own healer through the power of integration and life practices - Everything is already inside of us. Olivia leads workshops, private one-on-one sessions, certified trainings and corporate wellness seminars. She is originally from New York City and now lives in South France, and has worked in The Netherlands, Greece, Israel, Italy, London, Spain, Morocco and continues to grow her global presence. Olivia focuses on guiding and coaching those to let go of the denser energies and experiences; bringing forth the light within and creating the loving, joyful life that we all are worthy of.