As language evolves, clarity and authenticity are more important than ever.

MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines

In this episode of MOVE Like This, host Bonnie Buol Ruszczyk welcomes Cass Bailey, CEO of Slice Communications, for an insightful discussion on how firms—especially those in professional services—can effectively communicate their organizational values in a way that resonates in today’s polarized environment. With deep experience in public relations, crisis management, and employee communication, Bailey offers guidance for navigating sensitive topics while maintaining alignment between internal culture and external brand.

Bailey opens the conversation by sharing Slice Communications' journey from a traditional PR firm into a strategic communications agency. Today, her team helps businesses manage both their public reputation and internal messaging, especially when facing scrutiny around workforce practices and company culture.