How does a 200-year-old porcelain icon stay relevant in the digital age?

Alex Baker interviews, Vista Alegre’s Chief Digital Officer, Carla Graça, shares how the brand is blending rich heritage with bold digital transformation by:

- Building a strong digital presence and expanding globally

- Driving innovation in factories and design while preserving craftsmanship

- Using technology to empower people, not replace them

- Creating seamless omnichannel customer experiences online and in-store

From heritage storytelling to AI-driven tools, Vista Alegre proves that tradition and innovation can thrive together.

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