In this episode, Jack Chambers-Ward interviews Ade Holder, frontman of Phinius Gage and owner of 427 Marketing. They explore how punk values can influence business practices, the challenges of maintaining authenticity, and the importance of constructive capitalism.

Ade shares insights from his experience in marketing and as a musician, highlighting the intersection between creativity and analytical thinking. Tune in for discussions on music, SEO, client relations, and actionable tips for blending personal passions with professional life.

Follow Ade

• Website: https://www.427marketing.co.uk/
• LinkedIn: https://www.linkedin.com/in/ade-holder-3a010914/
• Bluesky: https://bsky.app/profile/adeholder.bsky.social
• Phinius Gage: https://phiniusgage.bandcamp.com/track/masquerade

Recommendations

• Rank Caddy - https://rankcaddy.io/
• The Ritual by Adam Nevill - https://www.goodreads.com/book/show/10239382-the-ritual
• Malevolence - https://mlvltd.com/

00:00 Balancing Punk Rock Ethics with Marketing

00:55 Introduction

01:25 Meet Ade Holder: Punk Rock Legend and Marketing Expert

03:07 The Intersection of Punk Rock and Business Ethics

03:28 Ade Holder's Journey: From Punk Rock to Marketing

04:46 Authenticity and Business: A Personal Journey

07:25 Navigating Client Choices and Ethical Dilemmas

18:21 The Creative and Analytical Balance in SEO

37:32 The Role of Ethics in Modern SEO

43:00 Honouring SEO Pioneers

43:20 The Importance of Testing Hypotheses

44:10 Client Collaboration and Experimentation

45:28 SEO Testing and Real-World Results

47:01 Navigating SEO Challenges

48:06 Understanding Client Issues

50:59 Technical SEO Insights

54:05 The Gap Between Cutting-Edge and Basic SEO

57:43 The Importance of Authenticity in Networking

01:01:12 Balancing Band Life and Business

01:04:18 Recommendations