Ballpark pricing can save you hours or trap you in a number you never should've agreed to. Tyler lays out how to give ranges with real context, explain the cost drivers, and use early budget talk to qualify the right clients and move cleanly into precon.

Show Notes:00:00 Don't Apologize 00:44 The Ballpark Question 04:14 SWAG & Scope 07:27 Give a Range 12:07 Cost Drivers 15:47 Lead Red Flags 26:01 From Ballpark to Precon 33:49 2026 Updates

Video Version:https://youtu.be/TPk5pRKa7iY

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