Welcome to The SaaS CFO Podcast! In today’s episode, I’m excited to sit down with Adam Chrigström, founder and CEO of Big Audience Machine (BAM). Adam’s journey has taken him from studying economics to a successful run in brand marketing and research, leading to the launch and acquisition of Play Pilot—a streaming guide that reached over six million monthly users. 

After serving as Head of AI at the acquiring fund, Adam launched Big Audience Machine, a cutting-edge content marketing platform designed to help companies turn strategy and deep brand understanding into effective, multi-channel content. Adam shares what inspired him to build BAM, lessons he’s learned from pivoting in the creative and SaaS industries, and practical advice for founders navigating early-stage growth, team building, and fundraising in today’s AI-driven market. 

We’ll talk about how BAM is helping both agencies and in-house teams, what they’ve learned from working closely with pilot customers, and what’s coming next as they prepare for an exciting public launch. Whether you’re a founder, marketer, or just looking to glimpse the future of content and branding, tune in for Adam Chrigström’s story and insights! 

Show Notes: 

00:00 Pivot from Pre-Production Platform 

05:46 "BAM: Streamlined Content Marketing Platform" 

07:35 Effective AI-Driven Content Strategy 

11:10 AI's Limitations in Brand Intuition 

14:57 "Early-Stage Branding Strategy Development" 

20:40 Early-Stage Product and Customer Engagement 

21:54 "Data Challenges and Future Plans" 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/big-audience-machine-raises-350k-in-funding 

Adam Chrigström’s LinkedIn:  https://www.linkedin.com/in/adam-chrigstr%C3%B6m/ 

Big Audience Machine’s LinkedIn: https://www.linkedin.com/company/big-audience-machine/ 

Big Audience Machine’s Website: https://www.bigaudiencemachine.com/ 

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