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Bananas For Business
Bananas For Business episodes
- Onboarding The Perfect Client With Caleb Shore
In any business, it can be frustrating to realize that you have been working with the wrong client all the while. When onboarding clients, it is essential to ensure that they would be a good fit for what you have to offer. This is especially true in marketing small businesses who like to see their hard-earned money put to good use. Today’s guest, Caleb Shore, runs Conversion Stream, a marketing company that focuses on small businesses. Caleb joins host Jared Orton in an engaging discussion about Conversion Stream’s client-centered approach in which the client’s interests are put first on the table before striking a deal. Listen in as they talk about getting to know clients, their goals and aspirations, and how this profound understanding ultimately helps in successfully marketing their products and services.
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- Here’s How »
Join the Bananas for Business Community today:
- https://bananasforbusiness.com/
41 min - Winning With User-Generated Content With Chris Meade
Nowadays, more and more companies are sourcing their online content from content created by their customers. User-generated content has become the lifeblood of online and digital marketing because besides being miles more affordable, who else would you believe about a certain product besides other people who’ve bought the product? Chris Meade is the Co-Founder and Chief Revenue Officer of the game CROSSNET. Jaren Orton speaks to Chris about the beginning of their business, and how they made it big by sourcing user-generated content. Have you begun tapping into the wealth of user-generated content out there for you to use?
34 min - Bonus Feature – Bananas Marketing During COVID-19 With Kara Heater
The COVID-19 Pandemic has brought out so many changes to the way we do business. In particular, business marketing has seen a sudden shift in the way it now reaches out to the audience. As opposed to overt advertising practices, businesses have now been providing levity, light, and encouragement. In this episode, Jared Orton brings out the person behind the Fans First Experience marketing, Kara Heater, to talk about the business from a marketing perspective, most especially the case of bananas marketing during this COVID-19 situation. Take a deep dive behind the marketing scenes of the show and grab a lesson or two about how to go about it in yours.
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Join the Bananas for Business Community today:
- https://bananasforbusiness.com/
14 min - Learning And Telling Your Customers’ Story With Denise Schroder
The way you treat your customers constantly cycles back to the returns you receive from the loyalty you’ve worked for. Making customers feel special will put them in a mindset and position where they feel great about their work with you and give them the inclination to recommend you to their loved ones, and those referrals, in turn, go to you and create new business—and so on. Denise Schroder is one half of the Schroder Real Estate Group, working together with her husband Troy. Jared Orton interviews Denise about the “Red Carpet Treatment” her business rolls out for their most loyal customers, which ends up drumming up more business for her company. The saying goes, “What goes around comes around,” and it’s no different when you’re doing business, so learn what you could be doing today.
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- Here’s How »
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- https://bananasforbusiness.com/
50 min - Foam Parties And NASCAR – A New Experience With Greg Harvey
A special event, experienced the first time around, can be the most exciting and exhilarating thing, but eventually, if your offerings remain perpetually the same, that’s when things begin to get stale. Reimagining the fan experience is especially important for beloved institutions and events that want to draw in a younger, fresher crowd as well. Jared Orton speaks to Greg Harvey, the Vice President of the Bristol Motor Speedway in East Tennessee. Greg talks about continually adding new elements to the experience of people attending races in order to keep people excited about the things they do. Just like anything else, an experience, no matter how important it is, gets old with repetition. Keeping things fresh, of course, brings life back to any event.
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- https://bananasforbusiness.com/
41 min - Why Did The Bananas Go Ad-Free? With Jesse Cole
Baseball sports and the entire sports industry rely heavily on advertising to generate revenue. What happens then if they go add-free? Following the announcement made by the Savannah Bananas about going ad-free, tons of fans show their excitement about it while some went nuts, with questions about revenues and running out of business spurring out from the audience’s mouth. Today, Jared Orton and Jesse Cole get into a conversation about the ad-free experience. They sit down and discuss the methodology behind the fans first, ad-free experience, helping audiences understand where they are coming from. At the end of the day, it’s all about building fans and not the revenue.
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- Here’s How »
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- https://bananasforbusiness.com/
43 min - Putting Students First In The Changing Landscape Of College Experience With Dr. Travis Feezell
The landscape of colleges and universities are changing by the day. With the prices going through the roof, many people are questioning whether it is worth it or not. Giving clarity to the challenges faced by the students as well as the universities is Dr. Travis Feezell, President at Hastings College in Hastings, Nebraska. In this episode, Travis shares with us the unique approach they have been taking called Hastings 2.0. True to the Fans First Experience, he tells us how they put students first, focusing on their experience that creates value, unlike any other institutions. He lets us in on the process of reinventing Hastings, the struggles they went through, the conversations they had with the staff and faculty, and the marketing that went behind it. Get inside this conversation in higher education and the college experience with Travis to see how the importance of putting the customers—in this case, the students—first ultimately leads to success.
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- https://bananasforbusiness.com/
50 min - Live Event Keynote
Bananas for Business Live Event is an event where Jesse Cole walks you through all the steps that can help you re-imagine your customer experience. Today, Jared Orton shares the speech that Jesse gave during the live event where he shared his backstory and how he started his business. Jesse also reveals some strategies that they do to create the best fan experience. Stay glued to this episode to acquire some amazing marketing tips and life learnings from Jesse.
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- Here’s How »
Join the Bananas for Business Community today:
- https://bananasforbusiness.com/
35 min - Communicating With Kindness With Elizabeth Barry
At the core of establishing a strong, reliable brand is developing good communication within your company and with your customers. Good communication is all about clarity, connection, and above all things, kindness. Elizabeth Barry is a master marketer, a business coach, and the author of The Kind Communicator. She sits down with Jared Orton to challenge you to think differently when it comes to communicating your brand’s message. Is it time for you to make a change in the way you’re communicating?
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- Here’s How »
Join the Bananas for Business Community today:
- https://bananasforbusiness.com/
39 min - Thinking Outside The Bank With Terry Bradley
Banking is a heavy regulated industry that they can’t compete on the price and the product of what they’re doing. One thing that has made Paducah Bank stand out, however, is their relentless focus on client experience. This bank in Paducah, Kentucky operates at a high level and is focused on 100% client experience. Today, Jared Orton brings on Terry Bradley, the Senior Vice President and Director of Retail Client Experience by the Paducah Bank Board of Directors. Terry is all things retail experience with the bank. He talks about how they’re using ideas from Ritz-Carlton, Google, and the book, Good to Great, to create wow moments.
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- Here’s How »
Join the Bananas for Business Community today:
- https://bananasforbusiness.com/
39 min
About Bananas For Business
From the publisher's feed
Bananas For Business helps businesses turn their customers into fans and those Fans into their biggest marketers. Welcome to the Bananas For Business podcast, hosted by Jared Orton, where we help you create exceptional customer experiences to build loyal and raving fans.
After more than a decade of learning what frustrates fans about the baseball industry, Fans First Entertainment has truly flipped the script for what fans expect when they come to a Savannah Bananas game at Grayson Stadium. The Fans First team has been featured on MSNBC, Entrepreneur Magazine, ESPN, and more for the captivating, sold-out baseball circus experience in Savannah, GA. Putting the mantra “Fans First. Entertain Always.” into action, the Savannah Bananas have become experts in providing remarkable customer experiences and are a prime example for companies looking to turn their customers into fans. By strategically identifying friction points in their customers’ average experiences, the Bananas have learned to stop doing what their customers hate and go all-in on intentionally mapping memorable experiences for their fans. Fans First Entertainment focuses on their core values of the Fans First Way to Always Being Caring, Different, Enthusiastic, Fun, Growing and Hungry.
Fans First Entertainment and the Savannah Bananas realized money was being wasted on marketing and that creating an experience where the customers do the marketing for you could pay dividends. The Fans First Experience podcast will give you the road map on how to implement the Fans First Experience in your business and create fans for life. The approach is simple. Whatever is Normal, do the exact opposite.
Fans First Entertainment exists to bring a Fans First mentality to the world. Jared, team owners Jesse and Emily Cole, and the rest of the team do that by entertaining hundreds of thousands of fans with the world-famous baseball circus, The Savannah Bananas, and by teaching other businesses the Fans First Experience. Love your people more than you love your customers and love your customers more than you love your product.
Bananas For Business doesn’t just work for a crazy baseball team. This process has been shared with Banks, Real Estate teams, Service-Based Businesses, Media Publishers, Home Builders, Accountants, B2B teams, HVAC, Event Planners, Non-profits, Freelancers, Schools, Car Dealerships, Churches, Medical Groups and more. When businesses begin to re-imagine the customer experience, transformation can happen in any industry.
People are tired of being advertised to and will be influenced more by an amazing experience over traditional marketing. People are starving for great experiences and businesses can truly set themselves apart from their industry by winning on experience. A little bit better product at a little bit cheaper price no longer is enough to set businesses apart from everyone else. Customer experience will be the determining factor for most customers when it comes to deciding on a business. People will be willing to spend more and tell others about your business if you provide them a remarkable experience.
Don’t miss out on this opportunity to learn more about how to create raving fans for life! Welcome to Bananas For Business.