Embedded Banking. Banking-as-a-Service. Embedded Finance. Whatever you want to call it, banks are both excited and skeptical about the recent upsurge in the adoption of this initiative. BaaS can lead to reaching underserved markets, increased deposit growth and fee revenue, and entering new geographies and hyper-specific communities. But it comes with risks and entering this space needs to be done cautiously and carefully.

Infinant, a Charlotte, N.C.-based technology company, offers a unique platform that is purpose-built for banks trying to pivot into BaaS. Brian Love, Head of Banking & Fintech at Travillian, sat down with Sarah Howell, SVP Partner Programs at Infinant, to discuss their platform and other BaaS-related topics including: