It's not just challenger banks popping up to vie for consumer and business bank accounts. With consumer demand and new empowering technology, It feels like everyone is getting into financial services — from grocery chains to telecom companies. After piloting for half a year, last month, T-Mobile announced a new no-fee, interest-earning, mobile first checking account. Behind that white label offering is BankMobile, a division of Customers Bank.

BankMobile's co-founder, president and chief strategy officer Luvleen Sidhu joins me on the podcast today to talk about why everyone wants to get into banking. We talk about BankMobile's own business, its partnerships with colleges, and how they service students through various lifecycles.