So you want to grow your gym?

We hear this from gym owners all the time! 

However, there’s a lot of confusion on how to get there. 

In this episode, we unpack:

• The 3 pillars of revenue and how to plan for successful growth. 
• Why you should think about growing your gym “horizontally”. 
• 25 tips, tactics, and strategies to help you reach your growth goals. 

Plus tons more! 

If you’ve been searching for concrete & actionable steps you can take to improve your revenue position, then this episode is for you! 

Resources Mentioned In This Episode

Getting Everything You Can Out of All You've Got by Jay Abraham

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BarbellsBeersandBenjamins.com

“Behavior change science” is becoming a sexy term in fitness business circles. 

However, it often gets confused with similar scientific concepts or misunderstood altogether. 

In this episode, we unpack:

• What behavior change science IS and what it’s not. 
• How it’s different from motivational interviewing and coaching science. 
• Simple and practical ways to start using it in your operations, sales, marketing, and leadership.

Plus tons more! 

If you want to make behavior change science a focus point of your business (or simply just want to understand it), this episode has you covered! 

Resources Mentioned In This Episode:

Building A StoryBrand

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BarbellsBeersandBenjamins.com

Are you ready to hire your next team member?

Maybe you need a new trainer, a new admin, or a hybrid of both. 

No matter what your hiring needs, you can follow this 6-step process to help close your next hire. 

In this episode, we discuss:

• How to find the right team member for your needs. 
• How to hire one person that can fill multiple positions. 
• Why the best hiring strategy is similar to a good marketing strategy. 

And so much more! 

If you want a bulletproof hiring strategy, then this episode is for you!

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BarbellsBeersandBenjamins.com

Partnerships can be an incredibly profitable marketing strategy. 

But when we hear gym owners talk about partnerships, we often hear them say things like... 

"I send them leads but they don't send me anything" or "My partners aren't responsive", etc. 

In this episode, we explain... 

• Why partnerships should be part of your growth strategy. 
• How you can create a partnership strategy that's basically fail-proof. 
• What makes a perfect partnership. 

Plus much, much more! 

If you're looking for a step-by-step approach to make joint ventures and partnerships a viable strategy for your gym, then this episode is for you! 

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BarbellsBeersandBenjamins.com

Success looks a little different for everyone. . . 

Chances are you've heard phrases like "working ON your business, not in it" or have encountered resources like the "Cashflow Quadrant". 

In this episode, we dig into... 

• The difference between owning a business and owning a job. 

• Why we think the industry got this one wrong. 

• How to align your efforts with your ambitions. 

And much, MUCH more! 

If you're trying to build a fitness business that aligns with the future you want for yourself, then this episode is for you! 

Resources mentioned in this episode:

Rich Dad's Cashflow Quadrant 

The E-Myth Revisited

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BarbellsBeersandBenjamins.com

Are you struggling to get the edge over your competition?

Or 

Having a hard time figuring out how you’re different? 

In this episode, we outline:

• Why you need content as part of your marketing strategy to maximize your efforts
• How to choose the right social platforms for your goals to increase the likeliness of success
• How to be sure you’re creating amazing content that helps move prospects through your funnel

And much much more! 

If you feel like you’re “shooting in the dark” with your content and social media, then this episode has you covered! 

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BarbellsBeersandBenjamins.com

Are you struggling to get the edge over your competition?

Or

Having a hard time figuring out how you’re different?

In this episode, we uncover:

* A 5-step process for building an unbeatable marketing strategy to crush your competition
* Top tools & resources to gain valuable insights into your competitions ads strategy, traffic sources, and keywords
* How often you need to be evaluating the competitive landscape to keep your advantage

PLUS tons more!

If you want to be the obvious choice in your market and set yourself apart from the competition, then this episode is for you!

Resources mentioned in this episode:

Website Analysis

SEO Quake

Similar Web

Social Media Analysis

Social Blade

Not Just Analytics

Advertising

Facebook Ad Library

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BarbellsBeersandBenjamins.com

Sales outcomes are pretty straightforward, right?

They either buy or they don’t buy. 

BUT… What actions are you going to take based on those outcomes?

In this episode, we uncover:

• The 3 moves you should be making based on sales outcomes to maximize opportunities
• Common mistakes made when closing sales
• Best practices for dealing with setting your sales conversation up for the close

And so much more! 

If you want to get the most out of every sales conversation, then this episode is for you! 

Resources mentioned in this episode:

https://www.handwrytten.com/

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BarbellsBeersandBenjamins.com

Have you been struggling to get more leads but aren’t sure where to start?

In this episode, we uncover:

• Six steps to building a high converting lead magnet
• How to pick the perfect topic for your lead magnet
• How to create a captivating headline that captures attention

And so much more! 

If you’re wondering how to build the perfect lead magnet for your fit biz, this episode has you covered!

Resources mentioned in this episode:

Headline Analyzers

Co-Schedule Headline Analyzer

Advanced Marketing Institute Headline Analyzer

Sharethrough Headline Analyzer 

Capitalize My Title Headline Analyzer

Search Methods

Answer The Public

Buzzsumo

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BarbellsBeersandBenjamins.com

Most entrepreneurs ask themselves at some point if hiring a business coach is a wise investment for them. 

The fitness industry is flooded with experts selling coaching,  consulting, courses, masterminds, and loads of educational direction. 

In this episode, we breakdown:

• The pros and cons of getting a business coach
• Recommendations for finding business support outside coaching
• Key criteria for business coach shopping

And plenty more! 

Not sure if a business coach is for you? Listen in to this episode to get your most pressing questions answered. 

Like what you heard?

Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! 

Or visit

BarbellsBeersandBenjamins.com