During my time at Hochschule Heilbronn, one of the requirements for graduation was to do a Master Thesis.

The thesis period for bachelor or master students would become for some a stressful time.

As a difference from a regular studying semester, the thesis time is basically a work between the student and himself or herself.

As a student, one might have the thesis supervisors, but they are merely as support.

There is a thin guidance, since it is the student work to to figure it out what topic to write about the master thesis, how to write a master thesis, where to get the references, which methodological approach to use, where is the best spot to write the thesis and so on.

And of course, there might be lots of students where they might not have any clue at the beginning.

Questions and doubts keep rising.

Probably all master students pass this phase.

In my case, I already knew I was interested in a topic related to entrepreneurship.

But entrepreneurship itself, just that term is too generic, and for a master thesis you should create a fancy title.

You can start checking out many thesis, and find out very long titles that would also try to be very specific and go to the point of what you are going to write about.

And actually, this is recommended because there is already plenty information on internet, books and journals where you can get the information that you are looking for, so it would be better to target just what you are looking for.

So in my case, to find out a supervisor, I got to know that one of my professors was already working on entrepreneurship.

In one talk with her, she gave me as a tip to do a bit pre-research on the Global Entrepreneurship Monitor.

As I got to know the work of that organization, it helped me out to narrow my topic on the different pillars that surround entrepreneurship, and I choose out the least developed pillar for my country, Mexico.

Therefore I came out with the fancy name: Fostering the Cultural Support of the Mexican Entrepreneurship Ecosystem.

Read more at How to write a master thesis.

In content marketing, defining the Buyer Persona is one of the first steps done before starting a content marketing plan.

The buyer persona is expected to follow different paths under their buying decision.

The objectives in content marketing is to attract the potential leads, that eventually would be nurtured and converted to customers.

Overall, this concept is called the customer journey.

One relevant concept that is mentioned in the following thesis written by Victoria Mendoza is the empathy journey.

Key concept that I think it takes importance to also have into consideration while analysing the customer journey, since it also adds what the user might be thinking and feeling on his journey.

I met Victoria at Hochschule Heilbronn. She started the Master in International Business & Intercultural Management two years after me.

Personal traits I could say about Victoria are that she is self-determined, charismatic and creative.

Victoria has gained international experiences as exchange student at Guangdong University of Foreign Studies in China, as  ambassador at World Business Dialogue, and with her recent enrollment at Hochschule Heilbronn, where she wrote her thesis about Digital Customer Journey in Logistics Platform.

Here I share with you some parts of her thesis work.

Read more about Digital Customer Experience in Logistics Platforms.

Understanding the impacts of a backpacker at a micro-level is easy, since as backpacker, I was usually thrived to live the adventure, and explore new places, people, cultures and customs.

As a backpacker and Google Local Guide, I was thrilled to search for small local places at the different cities I visited.

Backpackers might be thought to have low impact on economies, but as one measures the amount of backpackers that are around the world, the sum of every backpacker would add to their impact.

Listening europeans having backpacking experiences was pretty common. And it seems all of them have the goal of getting to know the local places, languages, food and cultures.

It was also surprising for me the number of Germans speaking spanish, and most of them had already traveling experiences in Latin America.

One of the first persons that I met at Hochschule Heilbronn was Radivoje.

Personal traits that I could say about Radivoje are that he is hard-working, adventurous and bright, same brightness that surprised me when he started talking to me in perfect spanish the first time I met him.

Radivoje studied the master at the same time as me, but he studied Master in International Tourism Management.

Currently, Radivoje is developing his e-commerce skills at Ebam, and has helped me as freelancer on further improving my website.

Radivoje and I shared the similar experiences of being backpackers. He traveled in Latinamerica and I traveled in Europe.

Such interest on Traveling and Latin America, let Radivoje to do the following master thesis research that he shares at my website.

Read more in Analysing Characteristics and Behaviour of Backpackers in Latin America.

The use of Virtual Reality among different countries is increasing.

Different appliances are being created with some VR tools such as Hololens for healthcare.

I also participated in another research study from the Hochschule Heilbronn were I had to use the Hololens and try to practice on assembling a machine.

The purpose of that study was to test how effective could be the use of Virtual Reality on the training of unskilled labor without the need of spending on machines.

But certainly Virtual Reality is more than just having some extra glasses to be in a virtual world.

Jorge research more in depth in his thesis about the implications of Virtual Reality in Human Behaviour.

I met Jorge at Hochschule Heilbronn. He was studying the Master in Software Engineering and Management at Sontheim Campus, while I was at Europaplatz Campus.

Personal traits that I could say about Jorge are that he is balanced, hardworking and reliable.

Jorge, as well as me, have been one of the mexicans living in a foreign country.

Certainly, an international experience that had taken him to work on-site at T-Systems, where his current position is Mainframe Application Developer.

Furthermore, you can continue reading more about Jorge’s master thesis.

Read more here in Virtual Reality and Human Behaviour

As this wave of entrepreneurship keeps moving and moving, there are different types of startups that are surging.

Either if you are aiming for a startup, or you are a solopreneur, knowing how to manage your finances is key.

When I started this “entrepreneurial process“, so can I say, I actually didn’t feel like an entrepreneur.

I learned how to register myself at the mexican Tax Authority for my business registration, in order to open a second branch of the family furniture business.

Being the second generation of a family business, gives the unfair advantage, I say, of starting a business.

Why unfair?

Is it me, just giving less value to being part of a family business?

Probably.

But the thing is that I feel more an entrepreneur from someone who start a project from scratch.

In the case of family businesses, you might be supported financially by the already established business.

So, how to fund your own business?

Well, if I tell now my different journey now as freelancer, I can say that one has been more of an entrepreneurial path.

Before going to Germany for the second time in 2016, I already new that I had to reach certain amount of money to pay for the student visa and to cover my expenses while living in Germany.

I already had half of the amount in savings, but I still needed to get the rest of the money.

In that time, I was full-time focused on the second branch of the furniture store.

If you know how some family business run, then you might also know that sometimes parents usually don’t give a paycheck to the children that work at the business.

Such a pitty, isn’t? But at least I was paid with food and shelter.

So basically, my store was just focusing on “reinvesting to make your store grow”.

That was what my mother said, but I wanted to go back to Germany.

Since I already knew that financial management was not a strength of my mother, I decided to be aware and take full control of the finances of my own store.

I set aside 5% of the monthly revenue to create a cash back-up, and I was paying always on time to my suppliers.

The business was running smoothly, but I still wanted to go to Germany.

When I finally got accepted to study a master in Heilbronn, I needed money, so I was thinking:

“Fuck it, I am taking my store savings and use it as a deposit for the visa”.

When I told that to my mother, (without the fuck it, of course), she just answered with a “there is your paycheck”.

What I actually started as a simple savings excercise, become like my financial life savior to obtain the german student visa.

Now that years have passed, and after a tough 2020, I had a meeting with my boss in Germany where I asked her if I could do freelancing from Mexico.

What it might be considered as a meeting, it eventually could also be considered as a friends talk, or even as a business pitch, it would depend as how it is seen.

Who would it known that now that I am back in Mexico after 4 years in Germany, my employer would also now be my business partner, if you want it to see it in that way.

And now it feels nearly more to be an entrepreneurial experience, since I didn’t require the support of my family business finances to have this mini-startup and keep developing my marketing services.

From what I have learned now as a freelancer, is that the income that I earn, I do have to reinvest it in sources that could generate more revenue.

After all, learning from our parents lead us to some good practices, but it is the role of the second generation to create their own path and learn how to manage their own finances and business.

Read more on Financial Management for Entrepreneurs.

When it comes to strategy, defining where we are, it is an anchor point that we could set as the start.

What we already have done in the past has brought us to this exact moment, and in the future we set the objective we want to achieve.

Sometimes, we as individuals or as business managers, have life events that set us up to ask ourselves if what we are doing is the right or wrong thing.

Change is normal, and the desire for our own concept of reaching success will also be.

So, what is your strength, weakness, opportunity and threat?

Defining strengths might be easier than weaknesses.

For sure, you have to kill your own personal or business ego, to see itself as a third person, and to be the observant of that weakness.

In my opinion, there is too much flow towards the idea that you have to be strong, you have to be positive, you have to be perfect, and it’s not.

Especially now that Social Media is sometimes being measured by the amount of great pictures and likes.

The influencer or business that is successful is the one that have reached millions of followers.

And this overall idea of success or showing up strengths are just making up or covering the weaknesses, that when it comes to fill up this SWOT analysis templates, no matter that if it is for a company or a personal analysis, it is sometimes hard to describe.

Therefore, we go out for answers.

Why searching out for ideas or how to fill out SWOT Analysis templates?

Information visualization is helpful for managers to understand concepts in a faster and memorable way.

When there are tons of information to be filtered, a SWOT analysis would become helpful to visualize your business or yourself.

I could consider a SWOT analysis as a jump diving activity into the personal or business energy flow, to start observing the present moment.

I hope that the following parts of the article help you to develop a SWOT Analysis.

Getting inspired in the moments of feeling down it is important.

Words are words, and sometimes words can be taken by the air, as some said.

But usually words are a powerful weapon to be used, that can either motivate or unmotivate someone.

That is why we should be careful sometimes with the words that we use.

Getting motivated in the moments that we feel down is not neccesary something that we always have to go to.

It is fine to feel sad, angry, unmotivated, and even depressed.

In my opinion, being over optimistic and overly enjoyful and happy might bring also negative consequences.

I think that running on a perfect way, migh leave someone out of having the experience of how to recover from tough times.

If someone doesn’t feel how it actually feels to be left alone, to be let down, to thrive under adversity, then how the person will actually appreciate when he is on the other side where things are finally running as wished.

When we read succesful quotes from Entrepreneurs that are famous, we only see the tip of the iceberg, and we might also think, I want to be like X or Z, but the question is, do you really want to go through to reach their point?

What deep stories are not being told around from entrepreneurs, what fights they have to win, what paths they created and more important how they solved their problems and were able to push themselves to reach their goal.

Entrepreurship quotes from famous people will give us that tiny push, but the energy for all of us who are willing to become real entrepreneurs come from the inside.

This is a reminder for myself, and hopefully for you too, remember that when the wind blows you down, let the spark inside you, light you up.

Read more at Famous Entrepreneurship Quotes

As one starts in the WordPress World, one important factor to generate traffics is to aim for search engines.

And years ago, the main and principal WordPress SEO plugin was Yoast.

Since that time, using Yoast has been really easy to use.

Adding and changing the Meta Data titles and descriptions have helped to improve just a certain part of a WordPress website.

But as it get improving, Yoast started to have new features that made it even better.

I still don’t consider myself a SEO expert, but as I learn more about it, I enjoy working on my blog and work on the efforts of improving it.

Eventually I found Rank Math.

Rank Math 2 years ago was under development, as I remember.

The plugin had similar features such as Yoast, but it started to grow, and as a sky rocket, it improved its performance.

Rank Math had what I was looking for, Schema Generator.

As I have learned about SEO, the Structured Data helps crawlers to understand better a website.

It is not only a matter of creating a sitemap and indexing it to the webmasters tools such as Google Search Console, Bing or Yandex, it also requires a more structured information that could be readable for crawlers.

Rank Math offered that, and eventually added more features to the plugin.

Between Rank Math vs Yoast, I was fascinated by using Rank Math.

It had more features that Yoast didn’t offered.

Also, Rank Math has an analytics area where you can keep track of your keywords.

I don’t use it that much, but certainly, checking out your keyword winners and loosers it is good to know what is working and what is not.

It also supports quick Bing indexation, a search enginge that has really high click to rates and must be considered.

Between Rank Math vs Yoast, both have a SEO score, that could help with tracking what has worked good in your page.

But if you ask me, what is the main advantage, I will repeat it, Rank Math Schema generator.

It is easy to add, but I do still need to learn more about improving it.

Keep reading more about Rank Math vs Yoast, and decide yourself which one is the best WordPress SEO plugin.

When it comes to creating a WordPress Website and we want some support on our SEO work, we use to go for Yoast, since it has been the most known WordPress SEO plugin.

Of course, years ago the best and easy option to work on SEO for WordPress was Yoast.

It was easy to install, and easy to add the Meta Data.

It helped to create the sitemap and it seem that it was fine.

But as I kept learning more about SEO, Technical SEO, On-Page and Off-Page SEO, Backlinks, and so on, I understood a bit more that SEO was more than just adding a plugin.

Creating content for the user is the main aim that will help your website to attract visitors.

As you gain more traffic, and you improve your content, it would be higher the possibility to rank better on search engines.

But I kept learning more and I got to know more about Structured Data and Schema Markup.

As search engines still read content on a structured way, there are elements on websites that help those crawlers to understand better your website.

So when I was aiming to add the structured data on my blog, I found out that Yoast was not supporting this side.

At least on the paid version that I got.

I searched for other plugins that could support this area of Schema Generators, but didn’t found anything really good.

It was a matter of time until I find out about Rank Math.

They had a free plugin that was similiar to Yoast.

Rank Math seem to be a good option to test out, since all the reviews out there were positive.

I decided to give it a try, and by my surprise it was similar and even better than Yoast.

Rank Math was compatible with WPML, an important compatibility that I was looking for, since my blog is in multiple languages, and I aim for International SEO.

I can’t say that I am a SEO expert, and I am still behind from the full SEO Pros, but I can see that my website it is slowly positioning itself on search engines.

Adding Rank Math helped me on the same areas that Yoast did.

Rank Math is leightweight so it doesn’t adds too much code to your WordPress Website, and it doesn’t slow you that much.

As Rank Math have been improving, it had add some analytics so that you can observe how are your numbers going, but it still needs improvement, due to some bugs.

After a year I started to use Rank Math, then they offered Rank Math Pro, which the main support was on the Schema Generator, and the addition of Schema Markup for Video, and Local SEO.

Getting Rank Math Pro at its earliest, might not be the best decision, since it was probably too early to buy it, and that meant that there were many things under development.

As time has past, Rank Math Pro had received plenty updates that have improved the plugin.

On their changelog, you can find out more about the improvements and fixes that Rank Math Pro has received.

One of the big advantages is the analytics module, where you can keep a better track and connection with your site numbers.

It also has a connection with Bing Webmasters, which facilitates the indexation to Microsoft’s search engines.

I hope that this brief Rank Math Pro Review, helps you to know more about the best WordPress SEO plugin.

My Blog is still far from reaching the point I was years ago, but now that I am reactivating it, for sure it is growing slow and steady.

As we all know, SEO is a long term process, and a right work, for sure it will help to improve its positions.

To Read more visit: Rank Math Pro Review