Among the multilingual plugins available out there, I had to give it a try to Polylang.

For my website I use WPML, but for a dummy website I installed Polylang.

The big advantage that I saw on Polylang was that it is free, although for extra features you have to buy extra add-ons.

So for sure, this would be recommended for all those small WordPress Websites that have just a few pages.

You don’t have to spend a cent at the beginning, you just have to spend time installing it.

At first it was a bit confusing, since it users experience at the beginning seem a little bit to old, in comparison on the User Interface that plugins such as WPML or Weglot have.

Polylang also offers an automatic translation, but for this you have to install Lingotek.

You can have up to 100,000 characters for free, but you could also do a manual translation.

As I have mentioned in other articles such as WPML Review or Weglot vs WPML, WPML is a great plugin when it we are talking about WordPress websites that have plenty of text.

WPML doesn’t have any word count limitation, and you can easily add or remove languages.

Polylang didn’t have a direct widget for Elementor, and in contrast WPML does have one.

WPML has recently added Deepl to its automatic translation, therefore it has a better automatic translation.

But also, you will have to buy some credits to be able to use this automatic translation.

So as said, Polylang is recommended for small websites with low content, and WPML is recommended for websites who aim to have no word count limit, have multiple languages, and also who has a better compatibility also with SEO Plugins such as Rank Math or Yoast.

To read more visit: WPML vs Polylang.

5 years as blogger, and could I really say which is the best translation plugin for WordPress?

I would rather say, which has been the one that have worked better for me as a blogger.

I have been focusing my blog to have written content.

So how to convert the content in different languages? Which plugin is actually helping me achieve goals of internationalization? Which one is good for SEO?

I might consider myself a bit good on languages, but certainly I am not a fully polyglot. Plus, it would take a lot of time to really translate the texts by myself.

My path of multilingual plugins have gone from Google Translator, to WPGlobus, to WPML, to Weglot, and back to WPML.

Why? Well, I have tested for myself first which one has been the one that have worked for me.

I will put it to you like this. I have to ask myself, in which position am I, and what are my objectives.

In my case, I consider myself as a low budget blogger who is focusing on content creation. Now with my experience, I am looking to share it and help others to make better decisions.

Also, I am focusing to monetize through affiliate marketing. So this turns out to be a win-win-win, of course if the last decision maker is happy with his purchase.

Now that I have my standards and goals, which of the plugins can I afford and which translation plugin would be the good one for me.

The negative sides I saw on the plugins. Google translator doesn’t offer high quality translation

WPGlobus has a complicated page structure, which might affect page duplication.

WPML requires manual work.

Weglot has a higher price in comparison with the other plugins.

The positive sides I saw on the plugins.

Google translator has automatic translation and free.

WPGlobus is affordable and easy to use.

WPML now has automatic translation with Deepl and it is also affordable.

Weglot has a fast and accurate translation.

Decisions, decisions.

One of the things that I didn’t like about WPML was the amount of work, and copy paste that I have to do if I wanted to translate content.

The easiest and cheapest way to translate content with WPML was using Google Translator and copy the text to the translation manager.

That was time consuming and a repetitive work.

Therefore, I went out to try Weglot, a fast and accurate multilingual translation plugin.

But after testing Weglot, I noticed that the plugin could be expensive to maintain for me due to the amount of written content that I have in my blog, and also I wanted to have at least 5 languages.

5 languages multiplied by the number of words that I had in my website, made me reach pretty soon the word limit of the Weglot’s Pro Plan.

To read more visit: WPML Review

WordPress Blogger life is a path with lots of work, questions and learning.

Creating a website for yourself, for your business or for any reason you want to have a website might sound an easy thing now a days.

Being a blogger for around 6 years, had made me learn how exciting this digital world can be.

As a solopreneur, and creating my website, learning WordPress and how it works is one of the most important skills I have developed for myself.

Learning about WordPress eventually helped me on my student job.

WordPress development has been a highly demand skill that many companies are looking for.

Of course, WordPress is one of the main content management systems used all around the world.

And in order to improve a WordPress Website, there are the useful WordPress plugin.

Finding out which are the best WordPress plugins for SEO, for Web Design, Security, internationalization and so on, has not been a short path.

Creating websites on WordPress is a test and fail, test and success path.

There is no right or wrong way, there is only the WordPress Way.

Of course, there are strategies that could help your WordPress Website to sky rocket and improve.

In this article, we share some of the best wordpress plugins that could help you on your website development.

Read more on Best Wordress Plugins

Creating content is actually not a difficult thing.

How many people upload different types of content on internet and have different success rates.

From highly produced videos to simple memes, and which are the ones that end up with more views or likes?

It is not a secret that now a days even the less produced or thought content is the one that might actually get better results.

So, is there an actual real game plan or the perfect content marketing strategy?

Certainly, Internet has shown us that there is no perfect path to follow that will ensure results.

Lets take as example the Godzilla and Kong Meme in Spain, where Burger King and McDonalds where added, and then KFC made its adapted version, adding a dog with a bat.

Can you call that design? Probably not.

Can you call it smart and result giving? Definitive!

Are images like that one inside their content marketing plan? Probably not.

But businesses have to react quick.

People who search on social media and on internet want fresh and relevant content.

If companies are not creating up to date content and that is relatable to the current narrative, for sure companies might be swimming against the stream.

So what could be one of the best content marketing strategies out there to follow?

Just Try!

For me, there is no actually right or wrong, until you try.

The audience is the one deciding.

And if you are spending up time, just planning and trying to figure out what could be the best of A or B before executing, then you are wasting time.

A-B Testing is for that, for trying.

That is why Content Marketing is a cycle.

Listen, decide on themes, decide on topics, create, promote, measure, evaluate and re-purpose.

Practice makes the master.

And as you keep working and as you keep observing what is giving results and what is not, you will be tuning up your content marketing.

So what is the strategy that I prefer.

I prefer to aim for evergreen content and for the “symptoms” of the solution.

If you want to aim for content that also aims for low volume keywords, your blog posts would be just there, sitting down in the lonely spot of the internet.

I try to understand the customer journey, what are the “symptoms” that they are trying to “heal”.

I am trying to be their “doctor”.

Some people don’t know there might be a better way of doing things, so they just search for what they know or what they are trying to solve.

With a recent article that I created with the team, I am aiming to promote an ERP system.

I compared the keyword search volume of ERP with the term Inventory Control in Excel, and the second had more search volume.

Why? As simple as, people are trying to solve their inventory problem, they are trying to fix their “symptom”.

They might not know there are actually Software that could help them with not just Inventory, but also with Payroll, Sales, Expenses, Invoices, etc.

Therefore a combination of Evergreen Content with “Symptoms” is that one that I prefer to aim for.

I Aim for Engagement.

Remember that Facebook, Instagram, Linkedin, Tik Tok are businesses.

And their business is to keep people on their platform, not sending them out to your platform.

To learn more about visit: Content Marketing Strategy 

Finding the perfect color match could be a difficult mission for some marketers.

People that doesn’t come straight from the design world have to learn on the way to sort out tasks that are asked for the marketing.

And it is sometimes at it is.

On companies, there are mixed positions that will require to have different skills.

Now specially on the digital marketing area, where there are companies that are asking for e-commerce manager, community manager, copy writer, video producer and post producer and designer in one job position.

For some companies, for sure, they could have the budget, but for some others, probably not that much.

That is why they try to hire someone that could help the company to fill out the blank spaces.

Is it good or bad to multi-task in digital marketing?

In a solo-preneur venture, there is no other solution, you usually go straight forward to solve every issue that comes up in order to grow, but when it comes out to bigger companies, probably it goes way up too much to ask for multi-tasking.

Startups and small teams face the challenges of growing, and if they need someone who can develop multiple tasks, then it would be a resourceful team addition, rather than just choosing a task oriented collaborator.

Colore Palette Generators are a good tool for those solopreneurs, startups and small teams that are facing the challenges of improving the look and feel of their designs.

Certainly there are teams that don’t have people who might have gone to design school, but in digital marketing, a good visual is also key for success.

If companies are running out there without a Brand Manual, then choosing the colors could be question to answer.

Here I share with you some color palette generators that could help you choosing the right colors for your digital projects.

One of the skills that are being on demand for digital marketing is the use of software for video editing.

There are advanced Premiere Pro, After Effects, Davinci, Final Cut pro users that are really good at it, and also there are other people like me, that are built up by practice.

As more and more videos are created, the experience is learned to create videos.

From the pre-production, to production and post-production, the creator must visualize the end results of his or her creation.

When I started my path on the different programs of Adobe, I started learning about animations with the use of Flash.

That was nearly 16 years ago, so it sounds like far away, and it is!

OMG, I am getting older.

Back then, there were no much options to create videos, or even smartphones and apps for making videos.

You had to be more creative with the software that you had.

But as the different software have improved, there are better quality videos, and they could be easily created.

In this article, there are some software for video editing that could be helpful for your content creation.

When we are on a hurry or when we just make that last retouch to the photo before posting it to social media, we try to use easy apps for editing photos on Android phones.

I have been a lover of Android since it beginnings.

And you can ask me, what about Apple and iPhones, well I am not fully against those ones, but I feel more comfotable using an Android Phone.

One thing that probably most of people, including me, want from a phones are good pictures.

We can say that the use of those pocket cameras are left in the past, and now we can easily use our phones.

Even using the smartphones as a replacement of big camera equipment.

I have been a fan of Google Pixel since it release.

Back then I moved on from a Samsung 5 to a Google Pixel 1.

Of course, I wanted better pictures and better battery.

The improvement on the image quality was a big jump.

When taking pictures, I also sometimes wanted to d0 fast photo edition, and uploading the picture to the laptop to do a retouch on Photoshop takes time.

Therefore I aimed to use different apps for editing photos.

On the Google Pixel, I found out about Snapseed.

It was a very easy and intuitive app to make editions on the images.

Up til now, when I have the need to do photo edition, I still use Snapseed.

There are other apps for editing photos on Android phones that are really useful as well.

There are Adobe Photoshop Express, Adobe Lightroom, Canva and Pixlr.

The good thing about those apps are that they are for free, or also if you want and need more features you might need to get the premium version.

But for simple tasks, those apps for edditing photos are pretty useful.

I have sticked with Snapseed, even now with my Google Pixel 3, because it is easy to use.

I also have Canva, but instead of using it for photo edition, I use it more for visual content creation.

But I also prefer Canva on computer, and also Photoshop.

Read More Apps for editing photos on Android

The current trend of podcasts and the use of Spotify has also make it easier to do a Podcast.

To do a Podcast on Spotify you can simply download the app Anchor, and start creating your podcast.

As easy as that.

If you have a smartphone, you don’t have to get too complicated and fancy when creating a podcast.

It is a matter of will power to do a podcast.

I wanted to give it a try on doing my own Podcast on Spotify.

I figure out different platforms that already exist to help you on the process.

One of the main interests of new and current podcasters is to be on Spotify.

As well as in Apple Podcasts, but still, personally I prefer Spotify.

It is cool to have your on Podcast, because you can use it as a tool to let your ideas flow.

I do recommend to have your topics a little bit more in order, and not like me, that probably I am a bit disordered.

I am currently recording my blogs opinions on my Anchor Podcasts.

I just seat down, and start talking to the phone.

Other platforms such as Breaker, RSS and Spreaker offer different alternatives to create your own Podcast.

It is just a matter of knowing exactly what you want to do with it.

Start talking and share your voice to the world.

Read more on How to do a Podcast on Spotify 

My experience at Bechtle also included me to learn about public relations.

I was part of the Corporate Communications for a year, and in that year I also learned from top experts in the theme.

Certainly, my time there was an attempt of the mix between corporate communications and marketing.

We aimed to merge to areas that might seem similar, but do have different objectives.

From one side, Corporate Communications aimed for brand positioning, as in the case of Digital Marketing, the aim was lead generation.

So certainly, the adaption was complicated to structure the new team.

But that is what Digital Marketing is bringing on.

Corporate Communications, Marketing and even Sales, should work together to work on their overall communication strategy.

When one goes to any business social media platform, they will barely distinguish if the content was created by Corporate Communications, Marketing or Sales.

Probably, by the sort of message, the difference can be noticed, but it is hard to know from a consumer perspective to know which department is working on a certain area.

Public Relations in Marketing is bringing that human interaction between the parts.

Marketing is not anymore a fancy ad, it is going further deep on the understanding of the audience.

And how to really understand the audience?

In my opinion, the work done to build relations is also a work done by a team, independently of the area where they are.

Read more in Public Relations in Marketing

5 years as blogger, and could I really say which is the best translation plugin for WordPress?

I would rather say, which has been the one that have worked better for me as a blogger.

I have been focusing my blog to have written content.

So how to convert the content in different languages? Which plugin is actually helping me achieve goals of internationalization? Which one is good for SEO?

I might consider myself a bit good on languages, but certainly I am not a fully polyglot. Plus, it would take a lot of time to really translate the texts by myself.

My path of multilingual plugins have gone from Google Translator, to WPGlobus, to WPML, to Weglot, and back to WPML.

Why? Well, I have tested for myself first which one has been the one that have worked for me.

I will put it to you like this. I have to ask myself, in which position am I, and what are my objectives.

In my case, I consider myself as a low budget blogger who is focusing on content creation. Now with my experience, I am looking to share it and help others to make better decisions.

Also, I am focusing to monetize through affiliate marketing. So this turns out to be a win-win-win, of course if the last decision maker is happy with his purchase.

Now that I have my standards and goals, which of the plugins can I afford and which translation plugin would be the good one for me.

The negative sides I saw on the plugins. Google translator doesn’t offer high quality translation

WPGlobus has a complicated page structure, which might affect page duplication.

WPML requires manual work.

Weglot has a higher price in comparison with the other plugins.

The positive sides I saw on the plugins.

Google translator has automatic translation and free.

WPGlobus is affordable and easy to use.

WPML now has automatic translation with Deepl and it is also affordable.

Weglot has a fast and accurate translation.

Decisions, decisions.

One of the things that I didn’t like about WPML was the amount of work, and copy paste that I have to do if I wanted to translate content.

The easiest and cheapest way to translate content with WPML was using Google Translator and copy the text to the translation manager.

That was time consuming and a repetitive work.

Therefore, I went out to try Weglot, a fast and accurate multilingual translation plugin.

But after testing Weglot, I noticed that the plugin could be expensive to maintain for me due to the amount of written content that I have in my blog, and also I wanted to have at least 5 languages.

5 languages multiplied by the number of words that I had in my website, made me reach pretty soon the word limit of the Weglot’s Pro Plan.

I faced myself into the decision, paying more for another Weglot’s plan or go back to WPML.

Paying almost €2000 per year was not an option.

I changed back to WPML and I noticed that WPML was starting to improve their automatic translations.

Couple months after I changed, they announced a big deal for the WordPress Automatic Translations, Deepl arrived to WPML.

Read more in: WPML Review