Baseball By Design: Stories of Minor League Logos and Nicknames

The Sugar Land Space Cowboys, recently crowned as the Triple-A champions, are one of the first brands to be unveiled after the reorganization of Minor League Baseball. Guests this week include:

• Tyler Stamm, General Manager, Sugar Land Space Cowboys

Find the Baseball By Design podcast online:

• Instagram @baseballbydesign

Baseball By Design is a member of the Curved Brim Media Network.

The Ottawa Titans play in Canada's capital, and their identity continues a long tradition of sports branding in the city. Guests this week include:

• Davide Disipio, Broadcaster, Twitter @ddisipio8

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

With a season under their belt, the Abilene Flying Bison are starting a new tradition of baseball in their hometown with a nickname that pays tribute to the area's natural and cultural heritage.

Guests include:

• Cat Duguay, Director of Marketing, Abilene Flying Bison

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The independent professional High Point Rockers pay tribute to the prevalence of the furniture industry in High Point, North Carolina. Guests include:

• Pete Fisch, President, High Point Rockers, Insta @pfisch552

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

Jesse Thorn is the host of the NPR show Bullseye, distributed to hundreds of radio stations; founder of the Maximum Fun podcast network; curator of the Put This On fashion website; and perhaps most importantly, serves as Bailiff Jesse on the podcast Judge John Hodgman, which has featured your host Paul on two occasions separated by about a decade.

• Jesse Thorn, Insta @jessethornveryfamous

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The High-A Hickory Crawdads have one of Minor League Baseball's most enduring brands, dating back to 1993. Guests include:

• Douglas Locascio, General Manager, Hickory Crawdads

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The Pensacola Blue Wahoos pay tribute to the sports fishing industry on the Gulf of Mexico with their fish-based brand. Guests this week include:

• Quint Studer, Pensacola Blue Wahoos

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The Columbus Clingstone will begin play as the Double-A affiliate of the Atlanta Braves in 2025, bringing a peach-themed brand to the Peach State. The new brand is a byproduct of the relocation of the Mississippi Braves, who played from 2005 to 2024 in Pearl, Mississippi. Guests this week include:

Guests include:

• Pete Laven, General Manager, Columbus Clingstones

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

It's time to check off an item on the top of the bucket list! Join as we attend our first-ever baseball game in Japan and enjoy the wild atmosphere of a Hanshin Tigers game.

• Masa Shintani, Hanshin Tigers Fan, Executive Director, Ecologic Japan

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The Myrtle Beach Pelicans embrace the beachy vibe of their hometown with a nickname that spans a quarter century. Guests this week include:

• Sam Weiderhaft, Broadcaster, @sam_weiderhaft

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.