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The Rocky Mountain VIbes name and their anthropomorphic s'more logo are so well established, it's hard to imagine that they almost never came to be. The origin story of the Vibes is fraught with peril. Guests include:
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Baseball By Design is a member of the Curved Brim Media Network.
Join the biggest Baseballpalooza ever as 11 guys hurtled across Pennsylvania for the 2024 edition of this annual road trip. Listen as newbies to the state discover Wawa for the first time, marvel at hilariously rude waitresses, and hold on to your hats for the ups and downs of an expanded dollar game.
Guests include:
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Baseball By Design is a member of the Curved Brim Media Network.
The independent Oakland Ballers are as much a baseball team as they are a cultural movement. This episode of Baseball By Design addresses the Ballers brand, as well as the larger goings on of sports fandom in Oakland.
Guests include:
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Baseball By Design is a member of the Curved Brim Media Network.
The Double-A Tennessee Smokies are playing their last season in Kodak, Tennessee, before returning to their original home of Knoxville next season. A new ballpark will bring an updated brand, but it won't stray far from their existing identity, which plays off their parent club, the Chicago Cubs.
Guests include:
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Baseball By Design is a member of the Curved Brim Media Network.
The Holly Springs Salamanders are named for an abundant amphibian in the home state of North Carolina. On this episode:
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Baseball By Design is a member of the Curved Brim Media Network.
The Quad Cities River Bandits pay tribute to the mightiest river in North America and the adorable, creative pests that live along it. Guests include:
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Baseball By Design is a member of the Curved Brim Media Network.
The Triple-A Memphis Redbirds have an identity that is closely tied to their Major League parent club, but is still distinctly their own. A neon theme in the brand pays tribute to the city's historic Beale Street. Guests include:
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Baseball By Design is a member of the Curved Brim Media Network.
The Carolina Mudcats name and logo has been part of the history of two franchises, but its future beyond 2025 is in doubt. This episode features a live appearance from the Mudcats ballpark, with checkins from Curved Brim Media's newest member the Minor League Nerd and a couple of Baseball By Design regulars. Guests include:
Find the Baseball By Design podcast online:
Baseball By Design is a member of the Curved Brim Media Network.
Minor League Baseball has gotten a flurry of attention the national media as team rebrands have gone viral on social media. Tess DeMeyer, staff editor for The Athletic, who authored an article that was published online in The Athletic and in print in The New York Times, joins the podcast to talk about what she learned in her extensive research for that article. Guests include:
Find the Baseball By Design podcast online:
Baseball By Design is a member of the Curved Brim Media Network.
The collegiate summer level Lake Charles Gumbeaux Gators turned a community mascot that dates back nearly half a century into an identity for a brand-new baseball team. The Mardi Gras-themed alligator doubles as a symbol of the town and a logo for the team. Guests include:
Find the Baseball By Design podcast online:
Baseball By Design is a member of the Curved Brim Media Network.
From the publisher's feed
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign

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