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The New England Knockouts just unveiled a new boxing-themed set of logos featuring a fighting bulldog. Their brand is a tribute to the boxing history of Brockton, Massachusetts.
Guests include:
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Baseball By Design is a member of the Curved Brim Media Network.
The Frontier League's Lake Erie Crushers pay tribute to the wine industry in northern Ohio with their nickname and logo. This episode features the smalltown story of the team, its brand, and a local ice cream helmet collector. Guests include:
Guests include:
Find the Baseball By Design podcast online:
Baseball By Design is a member of the Curved Brim Media Network.
The Triple-A Sacramento River Cats have been a mainstay in the Minor League Baseball landscape for almost a quarter century. On this episode we delve into the brand, their relationship with their parent club in San Francisco, and some of their alternate brands.
Guests include:
Find the Baseball By Design podcast online:
Baseball By Design is a member of the Curved Brim Media Network.
The Winston-Salem Dash are named for the piece of punctuation between the names of the two towns that joined to form one—but is it the right piece of punctuation? On this episode we dive deep into the Dash's punctuation-based name and a few of their alternates, and Grammar Girl herself is back on the podcast! Guests include:
Find the Baseball By Design podcast online:
Baseball By Design is a member of the Curved Brim Media Network.
The High-A Cedar Rapids Kernels fully embrace the corniness of their home state. Their logo has been around for more than a decade and a half, but it often goes underappreciated. Guests this week include:
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Baseball By Design is a member of the Curved Brim Media Network.
The collegiate summer level Fort Collins Foxes have new owners and a new brand for the first time since their inception in 2006. Guests include:
guests:
Find the Baseball By Design podcast online:
Baseball By Design is a member of the Curved Brim Media Network.
The Danville Dairy Daddies took the social media world by storm with the unveiling of their hunky bull of a logo. This episode features perspective from the team and the designer recorded before that unveiling took place. Guests
include:
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Baseball By Design is a member of the Curved Brim Media Network.
For years, the team in Lancaster, Pennsylvania, played as the Barnstormers, but the team recently launched a new brand with the nickname Stormers. This episode features interviews with the team and the designer conducted just hours before the unveiling, as well as Lancaster native and Baseballpalooza regular Dave Hirte. Plus, Dan Simon is back with a Studio Simon Stumper!
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Baseball By Design is a member of the Curved Brim Media Network.
The Lexington Legends are back! On this episode, most of which was recorded before the world saw the team's new brand, the Legends owner and designer talk about bringing back a beloved nickname with a new suite of logos. Guests include:
Find the Baseball By Design podcast online:
Baseball By Design is a member of the Curved Brim Media Network.
The High-A Tri-City Dust Devils have two alternate brands that don't seem connected to one another at first, but dig deeper with Erik the Peanut Guy and you'll see how they relate. For the first time, this episode focuses entirely on alternate identities: the Columbia River Rooster Tails and Viñeros de Tri-City. Guests include:
Find the Baseball By Design podcast online:
Baseball By Design is a member of the Curved Brim Media Network.
From the publisher's feed
Paul Caputo, minor league baseball correspondent for SportsLogos.net, tells the story of America one minor league baseball logo and nickname at a time. Paul is joined every episode by Dan Simon, founder of the prolific design firm Studio Simon, as well as guests including front office personnel, designers, and subject-matter experts.
Instagram, Threads, Bluesky: @baseballbydesign

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