Baseball By Design: Stories of Minor League Logos and Nicknames

The Double-A Somerset Patriots have a serious, patriotic brand that befits their new affiliation with the New York Yankees. But their whimsical Jersey Diners alternate brand took the minor world by storm this offseason. This episode features both identities!

Guests include:

• Dave Marek, Senior Vice President of Marketing, Somerset Patriots, Twitter @dmarek94

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The High A Spokane Indians collaborate with the Spokane Tribe of Indians to create a respectful partnership that includes the team's brand and its alternates. Guests include:

• Otto Klein, Owner, Spokane Indians

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

Your host Paul was a guest on Chicago's 670 the Score with Steve Rosenbloom. This week on the podcast we share that radio appearance! Guests include:

• Steve Rosenbloom, 670 the Score @670TheScore, Twitter @steverosenbloom

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The Beloit Sky Carp's brand digs deep into the history of Beloit, Wisconsin, with a variety of logos. Three years into their new ballpark and two years into the new brand, the team's identity is a fixture in Minor League Baseball. Guests include:

• Quint Studer, Owner, Beloit Sky Carp

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The independent professional Boise Hawks are named for a fierce bird that can be found throughout North America. Their nickname has been a stalwart of minor league baseball since 1987. Guests this week include:

• Mike Van Hise, Vice President/GM, Boise Hawks, Twitter @MikeVanHise

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The Vermont Lake Monsters are named for an elusive creature from the depths of Lake Champlain—Champ the Lake Monster. The team is one of few out there named for its own mascot. Guests include:

• C.J. Knudsen, Senior Vice President, Vermont Lake Monsters

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

We hit the road this weekend for two Minor League Baseball games in South Carolina. This ragtag band of misfit baseball enthusiasts shares their thoughts after a weekend in two distinctly different towns after seeing the Charleston RiverDogs play the FredNats and the Myrtle Beach Pelicans take on the Augusta GreenJackets. Guests include:

• Anna DiTommaso, Baseball Bucket List

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The High-A Wilmington Blue Rocks' brand is based on the granite found throughout the state of Delaware—a brand that has expanded to include a moose and a celery stalk. 

Guests include:

• Mark Lavis, Director of Web & Creative Services, Wilmington Blue Rocks

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The Welland Jackfish, defending champions of Canada's Intercounty Baseball League, are an independent professional baseball team in Ontario. Their brand is based on a menacing but delicious fish, the northern pike.

Guests include:

• Ryan Harrison, President & Director of Fun, Welland Jackfish

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.

The Billings Mustangs updated their suite of logos over the course of two unveilings two years apart. The new identity highlights local landmarks and evokes the American west.

Guests include:

• Matt Allen, General Manager, Billings Mustangs

Find the Baseball By Design podcast online:

• Twitter @Count2Baseball

Baseball By Design is a member of the Curved Brim Media Network.