In this episode Barry and Mike discuss Baudrillard's 1985 essay "The Implosion of the Social in the Media", in which he offers a very thought-provoking thesis. Baudrillard asks what if, rather than enslaving and manipulating the masses, the media actually empowers, or emancipates them? What if all of the freedom and choice and desire that we fear might be manipulated or taken from us were the problems in the first place? These, and other "What If's", are the subject of this episode. We hope you enjoy!