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Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.

 Five things you’ll learn from this episode:

1. How Jack Welch changed business operations and transparency 
2. Why communications has evolved to be so prominent in the workplace
3. Why transparency with employees creates a better work environment for everyone 
4. How to properly use a communicators’ toolbox 
5. Being a trusted advisor to leadership as a communicator  

Quotables

• “Communications has been prominent at most companies because communicating information to employees allows them to become active in the communities they serve.” — @JohnHerbkersman
• “Communicators have a toolbox of things, but before we take action we need to understand what's the goal, what's the objective? What do we want to accomplish?” — @JohnHerbkersman
• “Always be prepared. Understand what the short term business goals are for your company and the financials.” — @JohnHerbkersman
• “Prepare yourself and write down the 10 to 15, most likely crisis scenarios that can occur at your business. Have talking points ready.” — @JohnHerbkersman
• “If you have an opportunity to meet with your CEO, make sure it's a good meeting.” — @JohnHerbkersman

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About John Herbkersman

John is a strategic communications and marketing leader with demonstrated, results-driven experience in all facets of corporate communications and strategic planning - including public relations, media relations, reputation management, crisis communications, social media, investor relations, marketing communications, event planning, public affairs, government affairs, community affairs, and more.

Guest’s contact info and resources:

• John Herbkersman on Twitter
• John Herbkersman on Linkedin

Additional Resources:

• Fortune The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business 
• Jack: Straight from the Gut

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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
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Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.