Be More Human

Produced by Pikkal & Co - Award-Winning Podcast Agency .

Many of our economic decisions are governed by limitation. The old fashioned record store, for example, had limited real estate to promote the latest albums, so the music industry had to develop a way to help store owners know what was hot and was not - enter "The Top 10 Charts”. These economics of shelf space define how we think about industries and the problems they solve, yet when shelf space becomes unlimited (e.g. the internet), we still employ old models of understanding.

Produced by Pikkal & Co - Award-Winning Podcast Agency .

"It's more fun to be a Pirate than to join the Navy.” - Steve Jobs. As much as we like to be Pirates, and kids certainly love dressing up as them, we end up becoming more like the Navy. Case in point, Powerpoint presentations and bullet points. Cram it with information and fact, but this isn't what our audience absorbs. People love stories, so why not give them what they want? Fear. We are scared of being vulnerable and appearing childish. Yet, these are the very qualities of the world's best presenters.

Produced by Pikkal & Co - Award-Winning Podcast Agency .

User Storytelling is understanding the needs and frustrations of your users. The best way to express these emotions is through story. Through story we not only absorb emotional data, we also connect with it. Empathy is key in developing products that users want, and story is a key tool in creating empathy.

Produced by Pikkal & Co - Award-Winning Podcast Agency .

We need to turn data into stories. With data we can create insights. With insights we can create stories. With stories we can win people's attention. And in communications today, attention is your biggest cost. Attention can influence and create change.

Produced by Pikkal & Co - Award-Winning Podcast Agency .

Stories connect. We've been telling stories for 1,000s of years - well over 40,000 to be precise. Since the days of cave art, we've been telling stories about who we are and how we fit into the Universe. 40,000 years on it's no different. Whether definitions of national identity, company teams, or social movements, stories are the most powerful tool in the leaders' toolkit to create belonging and engagement.

Produced by Pikkal & Co - Award-Winning Podcast Agency .

Music, coffee, religion, cigarettes - the artefacts of social connection. As social beings, we are all shaped by 2 key drivers - the need to belong and the need to be significant. As a teen, I listened to Punk not because it was particularly talented or accomplished music, but because it gave me both of those drivers. We are, after all, emotional, beings justifying our behaviour in logical terms.

Produced by Pikkal & Co - Award-Winning Podcast Agency .

AI and storytelling have become inseparable. Not in the dystopian sci-fi narrative where robots are telling stories or the main hero turns out to be some kind of robot disguised as a human but in that we need stories more than ever because of AI. The rise of podcasting isn't a coincidence. The more we push into the world of algorithms, the more we will demand authenticity. Podcasting because of AI.

Produced by Pikkal & Co - Award-Winning Podcast Agency .

Haidilao hot pot restaurant is so popular, people regularly queue to get in. Haidilao's unique Customer Experience proposition combined with an automated supply chain and a high-level of autonomy given to waiters has led to a radical shift in a centre of power in their restaurants. But the secret lies in how they use AI and Big Data to create an exceptional Customer Experience. Automate the Work to Elevate the Flow. By Automating the heavy lifting, Haidilao allows humans to do what they do best - serve. This is the golden rule of the Era of the Machine. Robots Lift, Humans Serve. Use AI to augment rather than replace humanity.

Produced by Pikkal & Co - Award-Winning Podcast Agency .

We want leaders brave enough to tell stories without PR handlers, to share their mistakes without being edited. We have reached Peak Efficiency. There is no business benefit in humans being more efficient and less fallible. Let the machines manage and the humans lead.