Be More with Tom Bassett

In this episode, we’re joined by Will Turner, a trustee of Shirtforce.org—a community-driven initiative that combines tech humor with charitable impact. Shirtforce creates (hopefully) funny t-shirt designs tailored for folks in the Salesforce ecosystem, with 100% of profits going to good causes. From supporting Pancreatic Cancer UK to providing travel grants for community members attending Salesforce events, Shirtforce has raised over $8,000 and continues to find creative ways to give back.

Will shares his journey with Shirtforce, what it means to be a trustee, and how the project fits into the broader tech community. We discuss the value of purpose-driven side projects, the importance of accessibility in community spaces, and how others can get involved or even start their own initiatives. Whether you're looking to support Shirtforce, start something similar, or just hear a heartwarming story from the ecosystem—we’ve got you covered.

In this episode of Be More, we dive into what it means to Be More ADHD-Aware at Work. Whether you’ve been diagnosed with ADHD, suspect you might be neurodivergent, or simply want to be a better ally, this conversation will shed light on the real-world impact of ADHD traits in the workplace. From “dopamine seeking” behaviors to people-pleasing patterns, we explore how ADHD can shape work relationships, productivity, and self-perception—often in ways that go unseen or misunderstood.

Through lived experience, practical insights, and a compassionate lens, our guest unpacks how to work with these patterns rather than against them. Learn how to build healthy structures, protect boundaries, and recognize the hidden strengths within ADHD. This episode is a must-listen for anyone looking to create more inclusive, empathetic, and effective workplaces—starting with awareness.

In this episode, we dive into the world of open source within the Salesforce ecosystem with Nicolas Vuillamy, CTO of Cloudity France and the brilliant mind behind projects like MegaLinter, SFDX Hardis, and SFDX Essentials. Nicolas shares what it means to be an "Open-Sourcerer" — a role rooted in community contribution, collaboration, and technical excellence. From developer tooling to automation, his projects have empowered teams to work more efficiently and adopt Salesforce DX best practices with ease.

We explore how the open source role interacts with others across the Salesforce landscape, and how you can begin your own journey as a contributor or creator. Whether open source is your full-time gig or a passion project alongside your day job, Nicolas offers practical advice for getting started, building impactful tools, and embracing a collaborative mindset. Don’t miss this inspiring conversation with someone who’s not only building solutions but helping to shape the way the Salesforce community codes, shares, and grows.

In this episode of the Be More Podcast, we sit down with François Perret to explore the role of a Marketing Cloud on Core, with a focus Marketing Cloud Growth and Advanced. François answers key questions about his role—how he got started, how professionals collaborate with other roles, and whether this is typically a standalone position or part of a broader admin or consultant career path.

We dive into what it takes to succeed in this space, including the skills and attributes that make a difference. François shares his top advice for anyone looking to break into Marketing Cloud on Core, what he’d do differently if he were starting out today, and one thing he wishes more people understood about this fast-growing area of the Salesforce platform. If you're curious about the future of digital marketing in Salesforce, this episode will help you on your journey.

In this episode of the Be More Podcast, we’re joined by Vuk Stajić to dive into life as a solo entrepreneur in the Salesforce ecosystem. Vuk shares his personal journey, what his day-to-day looks like, and how his role interacts with others in the community. We discuss whether being a solo entrepreneur is typically a full-time path or something that evolves from roles like consultant or admin.

Vuk offers honest insights for anyone looking to start out on their own—covering key skills, what he’d do differently if starting again, and one thing he wishes more people understood about going solo. Whether you’re already independent or just thinking about it, this episode will give you plenty to consider—and show you how to Be More Solo Entrepreneur.

In this episode of the Be More Podcast, we chat with Errol Schmidt, a Heroku Evangelist, about what it means to champion the Heroku platform. Errol shares how his role blends technical knowledge with storytelling to inspire teams to build powerful applications on Heroku. He explains how the Evangelist role connects with other functions and how Heroku expertise often lives within broader roles across the ecosystem.

In this episode of the Be More Podcast, Tom Bassett and Justyna discuss the role of Credential Ambassadors within the Salesforce ecosystem. They explore what it means to be a Credential Ambassador, the responsibilities involved, and the skills necessary for success. Justyna shares her experiences and insights on collaboration, learning, and the importance of being open and curious. The conversation also touches on the challenges faced by Credential Ambassadors and the significance of community engagement.

In this episode of the Be More Podcast, Tom Bassett interviews Nicole Pomponio, a Senior Project Manager at SaltClick, to explore the multifaceted role of a senior project manager within the Salesforce ecosystem. Nicole shares her journey from being an accidental admin to a full-time project manager, emphasizing the importance of relationship management, communication, and emotional intelligence in her role. She provides insights into the responsibilities of a project manager, the necessity of wearing multiple hats in smaller consultancies, and offers valuable advice for aspiring project managers. The conversation also touches on the importance of self-reflection, key skills needed for success, and debunking common myths about project management. Nicole concludes by sharing resources and tools that have aided her professional growth.

In this episode of the Be More Podcast, Tom Bassett speaks with Richard Clark about the intricacies of alliances within the Salesforce ecosystem. Richard shares insights on his role as VP for EMEA alliances and Customer Success at Elements.Cloud, discussing the importance of relationship management, the impact of AI on efficiency, and the skills needed for success in alliances. He also reflects on his personal journey, offering advice for those looking to enter the field and clarifying common misconceptions about alliances.

In this episode of the Be More Podcast, Tom Bassett and Shelly Sousa explore the multifaceted role of an enterprise architect within the Salesforce ecosystem. Shelly shares her journey, insights on collaboration with various roles, the importance of certifications, and the essential skills needed for aspiring enterprise architects. The conversation emphasizes the significance of soft skills, community engagement, and the evolving nature of enterprise architecture, debunking common misconceptions about the role.