When PBS funding came under threat, Mary Adam and George Apfelbach created a cultural moment, through the voice of Elmo.

Elmo took to LinkedIn to apply for jobs, cheer people on, and protest the defunding of public television. The post exploded: 3 billion impressions, 5,000+ likes, and coverage from The Today Show, E! News, Variety, Rolling Stone, USA Today, and more...before LinkedIn took it down.

In this episode, Mary takes us behind the scenes of the viral protest, the emotional messages that flooded in, and why saving PBS matters now more than ever.

👉 Help Mary amplify the message and support the cause:

https://venmo.com/u/elmoopentowork