Doug Sweeny, Chief Marketing Officer at ŌURA, joins us to unpack the brand’s bold new global campaign, “Give Us the Finger.” In partnership with creative agency Nice&Frank, ŌURA shifts from product-focused messaging to a powerful cultural statement about health span, aging, and intentional living. The campaign challenges perfectionism and youth obsession, instead celebrating energy, presence, and resilience. From stunning visuals to clever out-of-home, this one owns the finger—and the conversation around modern wellness.

See the work on their site: https://ouraring.com/?srsltid=AfmBOorqPUzuxRadURbk8xnDgwT53fQRFRHbpM8OIs0lIrHgN8duWyQT