Be The Torch

No really...The #1 Investment in Your Business is You. 

Most men think if they grind harder and make more money, their business will thrive. The truth? Your business can’t outgrow the man running it.

In this episode, I lay down the hard truth: if you’re out of alignment, your business is too. Whether it’s your relationships, your mindset, or your energy—you are the single biggest investment in your company.

You’ll learn:

• Why chasing money first is killing your alignment.
• How your personal energy sets the tone for your entire culture.
• The hidden cost of living a lie and how it blocks business growth.
• How to build a personal culture that fuels leadership and freedom.
• The three biggest myths keeping high-achieving men stuck.

Don’t just work on your business—work on you....and watch your business grow. 

Looking for more training to unlock greater purpose, passion, profits and play in your life?

START HERE:

Book a Call with Cletus

If you are looking for more tips and support to have success in all areas of life, these resources are for you:

Discover what one single dad, who owns a successful business, did to dedicate 2 hours each day to improve his mind, body and relationship with his kids, without missing one second of work.

Before you can master you life, you have to begin by learning how to master your morning.
 
Download the Master Your Morning Cheat Sheet Now!

1. The registration for the next Be The Torch Academy opens soon...so jump on the priority list to be the first notified when the doors open. JOIN NOW!  https://www.bethetorch.com/academywaitlist

2. For more tips and training, subscribe to our YouTube channel: https://www.youtube.com/@thecletuscoffey

3. Follow Cletus on Instagram: https://www.instagram.com/cletuscoffey

In this episode, I break down the 3 hidden power leaks that are silently sabotaging your leadership and business. If you’re a business-owning single father who’s tired of burnout, pressure, and underperformance...this one's for you.

Looking for more training to unlock greater purpose, passion, profits and play in your life?

START HERE:

Book a Call with Cletus

If you are looking for more tips and support to have success in all areas of life, these resources are for you:

Discover what one single dad, who owns a successful business, did to dedicate 2 hours each day to improve his mind, body and relationship with his kids, without missing one second of work.

Before you can master you life, you have to begin by learning how to master your morning.
 
Download the Master Your Morning Cheat Sheet Now!

1. The registration for the next Be The Torch Academy opens soon...so jump on the priority list to be the first notified when the doors open. JOIN NOW!  https://www.bethetorch.com/academywaitlist

2. For more tips and training, subscribe to our YouTube channel: https://www.youtube.com/@thecletuscoffey

3. Follow Cletus on Instagram: https://www.instagram.com/cletuscoffey

This is for men who want to feel loved, find happiness, meaning and purpose in their lives. 

Looking for more training to unlock greater purpose, passion, profits and play in your life?

START HERE:

Book a Call with Cletus

If you are looking for more tips and support to have success in all areas of life, these resources are for you:

Discover what one single dad, who owns a successful business, did to dedicate 2 hours each day to improve his mind, body and relationship with his kids, without missing one second of work.

Before you can master you life, you have to begin by learning how to master your morning.
 
Download the Master Your Morning Cheat Sheet Now!

1. The registration for the next Be The Torch Academy opens soon...so jump on the priority list to be the first notified when the doors open. JOIN NOW!  https://www.bethetorch.com/academywaitlist

2. For more tips and training, subscribe to our YouTube channel: https://www.youtube.com/@thecletuscoffey

3. Follow Cletus on Instagram: https://www.instagram.com/cletuscoffey

Your morning routine might be the silent killer of your energy, focus, and freedom.

You’re just too afraid to admit it.
You know damn well that tapping your phone, slurping coffee, and shoveling garbage in your mouth is NOT the way a man who’s on a mission starts his day.

Yet your body and mind? It’s addicted. Conditioned.
You’ve become a prisoner to your weakness before the sun even comes up.

This isn’t about motivation. This is about discipline.
And in this episode of the Be The Torch Podcast, I break down 3 brutal signs your morning routine is holding you back from becoming the man, father, and entrepreneur you were built to be.

If you’re a single dad juggling business and kids—or just stuck in survival mode—I DARE YOU to try something different.

This episode is not for the weak. It will light the fire, shift your mindset, and hand you the tools to finally take control of your mornings—and your life.

Key Topics Covered

• The victim mindset that keeps high-performing men stuck
• Why your phone is sabotaging your day before it starts
• How caffeine is like a credit card for your energy—and why you’re in debt
• The deadly cycle of living in survival mode
• 5 areas to focus on each morning to become your best self: Focus, Family, Fitness, Fortune, and Foundation

🔗 Grab your FREE Master Your Morning Cheat Sheet NOW: https://www.cletuscoffey.com/morning

 🔥 Join the next Master Your Morning Challenge: https://www.bethetorch.com/challenge

Looking for more training to unlock greater purpose, passion, profits and play in your life?

START HERE:

Book a Call with Cletus

If you are looking for more tips and support to have success in all areas of life, these resources are for you:

Discover what one single dad, who owns a successful business, did to dedicate 2 hours each day to improve his mind, body and relationship with his kids, without missing one second of work.

Before you can master you life, you have to begin by learning how to master your morning.
 
Download the Master Your Morning Cheat Sheet Now!

1. The registration for the next Be The Torch Academy opens soon...so jump on the priority list to be the first notified when the doors open. JOIN NOW!  https://www.bethetorch.com/academywaitlist

2. For more tips and training, subscribe to our YouTube channel: https://www.youtube.com/@thecletuscoffey

3. Follow Cletus on Instagram: https://www.instagram.com/cletuscoffey

If you clicked on this episode, respect to you. Most men won’t even approach this conversation because they’re afraid of what they’ll find inside themselves.

The truth is, when you get triggered, it’s not about THEM. It’s about YOU.

Your partner makes a comment, your kids push your buttons, someone at work challenges you...and boom, you react. 

Are you tired of that experience? 

Tired of the impact it's making on those you lead?

You know you can do better, but don't know how?

A man who has mastered himself doesn’t get triggered. He stands in his power, unshaken, untouchable. But guess what happens when you reach this level of awareness?

All these answer and more are inside episode #83. Jump in and prepare to learn a ton about yourself. 

This episode is about shifting your mindset, using triggers as teachers, and building self-mastery so nothing and no one can shake you.

Be the Torch brother 🔥

Looking for more training to unlock greater purpose, passion, profits and play in your life?

START HERE:

Book a Call with Cletus

If you are looking for more tips and support to have success in all areas of life, these resources are for you:

Discover what one single dad, who owns a successful business, did to dedicate 2 hours each day to improve his mind, body and relationship with his kids, without missing one second of work.

Before you can master you life, you have to begin by learning how to master your morning.
 
Download the Master Your Morning Cheat Sheet Now!

1. The registration for the next Be The Torch Academy opens soon...so jump on the priority list to be the first notified when the doors open. JOIN NOW!  https://www.bethetorch.com/academywaitlist

2. For more tips and training, subscribe to our YouTube channel: https://www.youtube.com/@thecletuscoffey

3. Follow Cletus on Instagram: https://www.instagram.com/cletuscoffey

Men are taught from a young age that success equals happiness. The belief that if they grind harder, make more money, and achieve more, they’ll finally feel fulfilled.

 But what happens when you check all the boxes—business, money, relationships, status—and still feel empty?

In this episode, we’re breaking down the biggest lie about success and why your achievements aren’t making you happy. 

You’ll learn:

✅ Why external accomplishments don’t lead to fulfillment
✅ The difference between experiencing and achieving
✅ How to shift from doing to being and start feeling joy NOW
✅ The biggest myths keeping men trapped in stress and disconnection

🔥 Ready to take control of your life and build real fulfillment? Start with my FREE Master Your Morning Cheat Sheet → CletusCoffey.com/morning

If this episode resonated with you, share it with a brother who needs to hear this!

Looking for more training to unlock greater purpose, passion, profits and play in your life?

START HERE:

Book a Call with Cletus

If you are looking for more tips and support to have success in all areas of life, these resources are for you:

Discover what one single dad, who owns a successful business, did to dedicate 2 hours each day to improve his mind, body and relationship with his kids, without missing one second of work.

Before you can master you life, you have to begin by learning how to master your morning.
 
Download the Master Your Morning Cheat Sheet Now!

1. The registration for the next Be The Torch Academy opens soon...so jump on the priority list to be the first notified when the doors open. JOIN NOW!  https://www.bethetorch.com/academywaitlist

2. For more tips and training, subscribe to our YouTube channel: https://www.youtube.com/@thecletuscoffey

3. Follow Cletus on Instagram: https://www.instagram.com/cletuscoffey

In this powerful episode of the Be The Torch Podcast, I reveal the key to transforming every area of your life: understanding that everything you experience is a reflection of who you are inside. 

From your relationships with your partner, co-parent, and kids, to your results in business...

Everything stems from your thoughts, beliefs, fears, and insecurities. I walk you through the truth that men rarely acknowledge, yet once recognized, it becomes the single most powerful tool for creating lasting success and fulfillment in all areas of life. Learn how to take responsibility for your internal world, stop playing the victim, and create powerful shifts in your life, business, and relationships.

Key Takeaways:

• Your relationships reflect your inner state and unresolved issues.
• How taking responsibility for your feelings and actions unlocks true power.
• Why your business struggles may be tied to deep-rooted insecurities.
• The importance of showing up authentically as a man in all areas of life.
• Practical steps to overcome victim mentality and start transforming your life.

If you’re ready to start transforming your life, head over to cletuscoffey.com/morning and download the Master Your Morning Cheat Sheet. It's the first step in taking control of your life and showing up as your true, authentic self.

Looking for more training to unlock greater purpose, passion, profits and play in your life?

START HERE:

Book a Call with Cletus

If you are looking for more tips and support to have success in all areas of life, these resources are for you:

Discover what one single dad, who owns a successful business, did to dedicate 2 hours each day to improve his mind, body and relationship with his kids, without missing one second of work.

Before you can master you life, you have to begin by learning how to master your morning.
 
Download the Master Your Morning Cheat Sheet Now!

1. The registration for the next Be The Torch Academy opens soon...so jump on the priority list to be the first notified when the doors open. JOIN NOW!  https://www.bethetorch.com/academywaitlist

2. For more tips and training, subscribe to our YouTube channel: https://www.youtube.com/@thecletuscoffey

3. Follow Cletus on Instagram: https://www.instagram.com/cletuscoffey

#80 AI vs. Authentic Intelligence: The Real Secret to Standing Out in Marketing is a fresh take on the mad rush to adopt AI. Yep, AI is here to stay and while it's a viable tool, it is not the ultimate solution for your business. Learn the power of having a foundation of Authentic Intelligence to attract customer who will stay with you for the long haul. 

In this episode, I explore:

• The difference between AI and Authentic Intelligence in marketing.
• Why showing up authentically is key to building trust, loyalty, and long-term relationships.
• How embracing your true self in your messaging will make your business stand out from the crowd.
• The real cost of relying too heavily on AI without the foundation of authenticity.
• Why being authentic is not just about marketing—it’s about life and relationships.

Key Takeaways:

• AI can support your marketing, but it should never replace the authentic you.
• True marketing success comes from building trust through your real-life experiences, energy, and messaging.
• If your marketing isn’t resonating with your audience, it’s time to get real about who you are and show up authentically.

Looking for more training to unlock greater purpose, passion, profits and play in your life?

START HERE:

Book a Call with Cletus

If you are looking for more tips and support to have success in all areas of life, these resources are for you:

Discover what one single dad, who owns a successful business, did to dedicate 2 hours each day to improve his mind, body and relationship with his kids, without missing one second of work.

Before you can master you life, you have to begin by learning how to master your morning.
 
Download the Master Your Morning Cheat Sheet Now!

1. The registration for the next Be The Torch Academy opens soon...so jump on the priority list to be the first notified when the doors open. JOIN NOW!  https://www.bethetorch.com/academywaitlist

2. For more tips and training, subscribe to our YouTube channel: https://www.youtube.com/@thecletuscoffey

3. Follow Cletus on Instagram: https://www.instagram.com/cletuscoffey

I'm turning 50! 

It wasn't easy, however I share the top 5 lessons I've learned in my first 50 years of life that all men, single dads, and entrepreneurs can benefit from. 

Whether you’re looking to take control of your mornings, build meaningful relationships, or create a thriving business, this episode is packed with valuable insights that can help you level up in every area of life. Thank you for the opportunity to share the powerful lessons I've learned. 

Looking for more training to unlock greater purpose, passion, profits and play in your life?

START HERE:

Book a Call with Cletus

If you are looking for more tips and support to have success in all areas of life, these resources are for you:

Discover what one single dad, who owns a successful business, did to dedicate 2 hours each day to improve his mind, body and relationship with his kids, without missing one second of work.

Before you can master you life, you have to begin by learning how to master your morning.
 
Download the Master Your Morning Cheat Sheet Now!

1. The registration for the next Be The Torch Academy opens soon...so jump on the priority list to be the first notified when the doors open. JOIN NOW!  https://www.bethetorch.com/academywaitlist

2. For more tips and training, subscribe to our YouTube channel: https://www.youtube.com/@thecletuscoffey

3. Follow Cletus on Instagram: https://www.instagram.com/cletuscoffey

Men Need Transformation—Not Just Change

In this powerful episode of Be The Torch, I expose the biggest mistake ambitious single dads make: focusing on quick-fix changes instead of deep transformation. If you’re ready to move past superficial, short-term wins and finally experience true freedom, fulfillment, and success in your health, relationships, and business, tune in.

Looking for more training to unlock greater purpose, passion, profits and play in your life?

START HERE:

Book a Call with Cletus

If you are looking for more tips and support to have success in all areas of life, these resources are for you:

Discover what one single dad, who owns a successful business, did to dedicate 2 hours each day to improve his mind, body and relationship with his kids, without missing one second of work.

Before you can master you life, you have to begin by learning how to master your morning.
 
Download the Master Your Morning Cheat Sheet Now!

1. The registration for the next Be The Torch Academy opens soon...so jump on the priority list to be the first notified when the doors open. JOIN NOW!  https://www.bethetorch.com/academywaitlist

2. For more tips and training, subscribe to our YouTube channel: https://www.youtube.com/@thecletuscoffey

3. Follow Cletus on Instagram: https://www.instagram.com/cletuscoffey