Be you Brand - The Podcast

By Ati Grinspun

Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact .

If you are ready to stop the doubt, an... more

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FAQs about Be you Brand - The Podcast:

How many episodes does Be you Brand - The Podcast have?

The podcast currently has 91 episodes available.

Be you Brand - The Podcast episodes:

December 31, 202460. The 11 Most Important Business & Personal Brand Lessons I Learned in 2024
Join Ati for a powerful year-end reflection episode where she vulnerably shares the 11 most transformative lessons from her entrepreneurial journey in 2024. From separating identity from business to making expansive decisions, these insights will help you build a more authentic and profitable personal brand in 2025.
CONNECT WITH ATI
Ready to build a personal brand you are proud of:
Free: ✏️Take the profitable personal brand quiz
https://atigrinspun.com/quiz/
Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE
Looking to Stand out (on and off social media) get the Stand out Masterclass HERE
📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat
Connect with me:
Instagram: @ati.g.branding
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs
RESOURCES MENTIONED
Dr. Joe Dispenza's Nighttime Meditation
Highest Self Highest Income Program
Breath Work Resources:
Wim Hof Method
Box Breathing Technique
Profit Planning Session (January 3rd, 10am PST)
EPISODE HIGHLIGHTS
The critical distinction between being your brand and being your business
Why recurring revenue is essential for sustainable business growth
How to make expansive decisions instead of fear-based choices
The power of self-awareness in business growth
Understanding that you can pivot and evolve your business at any time
The importance of having a concrete plan behind your income goals
How to maintain high frequency emotions while running your business
KEY TAKEAWAYS
Your business results don't define your worth - separate your identity from your business performance
Keep your main revenue stream running while testing new offers
Create recurring revenue streams to start each month with predictable income
Self-awareness is crucial for making aligned business decisions
You have permission to pivot and evolve your business as you grow
QUOTABLE MOMENTS
"You cannot grow your business if you're not growing yourself. You're just constantly gonna feel like life is out to get you." - Ati Grinspun
"The only way you change people's lives is when they buy your product. Otherwise, you're just an inspiration." - Ati Grinspun
TIMESTAMPS
00:00 - Introduction and Year in Review
02:07 - Lesson 1: Separating Identity from Business
09:17 - Lesson 2: Mindful Business Decisions
15:49 - Lesson 3: The Importance of Recurring Income
21:32 - Lesson 4: Expansive Decisions vs. Fear-Based Decisions
27:51 - Lesson 5: The Power of Self-Awareness
34:10 - Embracing Change and Evolution
41:15 - Understanding Meaning and Perspective
46:06 - Overcoming Personal Challenges
52:49 - Self-Awareness and Action
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life
...more
1h 7min
December 24, 202459. Guilt-Free Holidays: A CEO's Guide to Enjoying Time Off While Maintaining Business Momentum
Learn how to navigate the holiday season as a business owner without guilt or stress. In this episode, Ati shares practical strategies and mindset tools to help you take time off while maintaining your business momentum. Perfect for entrepreneurs struggling with work-life balance during the holiday season.
CONNECT WITH ATI
Ready to build a personal brand you are proud of:Free: ✏️Take the profitable personal brand quiz and get your immediate next step to become profitable
https://atigrinspun.com/quiz/

Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE

Looking to Stand out ( on and off social media) get the Stand out Masterclass HERE

📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me:
Instagram: / ati.grinspun
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

RESOURCES MENTIONED
The Eisenhower Matrix: Decision-making tool for task prioritization See photo HERE
Tapping Solution App (Free meditation and tapping tool)
Highest Self Highest Income Program:https://beyoubrandacademy.podia.com/1acda14e-f196-4342-8cd8-2629a6780443
Binaural Beats (Available free on YouTube, just search binaural beats and listen with headphones)
Episode 55: Do, Delete, Automate, Delegate
EPISODE HIGHLIGHTS
Why entrepreneurs struggle with taking time off during holidays
How to use the Eisenhower Matrix for holiday business planning
The power of tapping for managing holiday stress and business anxiety
Making decisions from a CEO mindset instead of guilt
Practical strategies for maintaining business momentum while taking time off
KEY TAKEAWAYS
The importance of making conscious decisions about your holiday schedule based on your values
How to effectively prioritize tasks using the Eisenhower Matrix (Important/Urgent framework)
Using emotional freedom technique (tapping) to manage guilt and anxiety about taking time off
The value of modeling work-life balance for your clients and audience
QUOTABLE MOMENTS
"Nobody got in business to be a slave to their business." - Ati Grinspun
"You are the only one that knows what you want to do during the holidays. Nobody on the internet, not me, not anybody can tell you what the right thing is to do." - Ati Grinspun
EPISODE TIMESTAMPS
00:00 - Introduction and holiday business challenges
02:21 - The importance of year-end planning
04:38 - Making decisions as a business owner
07:00 - Strategic planning for the holiday season
09:21 - Using the Eisenhower Matrix
13:32 - Introduction to tapping technique
20:17 - Juggling business and pleasure
24:52 - Closing thoughts and holiday wishes
ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.
Show Categories:
Entrepreneurship
Business
Marketing
Self Improvement
Core Pillars:
Personal Branding
Business
Mindset
Energetics
Purpose
Life
...more
36min
December 17, 202458. Giving Yourself Permission To Pivot & Being Visible with Chardét Ryel
Ready to build a personal brand you are proud of:
✏️FREE: Take the profitable personal brand quiz
https://atigrinspun.com/quiz/

📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me:
Instagram: / ati.g.branding
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

EP 58: Giving yourself the permission to pivot and be seen.

In this episode, I am joined by Chardét Ryel, a wellness entrepreneur, visibility mentor, and behavior change specialist. Chardét shares her journey of pivoting in her career, from starting as a wellness entrepreneur to becoming a visibility and marketing coach, and how the pandemic helped shape her path.

EPISODE HIGHLIGHTS
Why having fewer Instagram followers might actually be better for your business
The surprising truth about comparison and how to overcome it
How to build real visibility that converts (hint: it's not what you think!)
The unexpected connection between behavior change and business success
Real talk about pivoting in business and why it's never too late to change direction
About the guest:
Chardét Ryel is a wellness entrepreneur, visibility mentor and behavior change specialist with 11 years of experience helping people feel women show up boldly. She is also the host of the top-ranked podcast Feel Good Nakd.

Connect with Chardét Ryel
Website: www.chardetryel.com
Email: [email protected]
Facebook/Instagram: @chardetryel

17 Ideas to Get Clients without Ads or Instagram freebie:
https://chardetryel.com/oguide-17-ideas-to-get-clients-without-socials

ABOUT YOUR HOST
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
ABOUT THE SHOW
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.
...more
39min
November 26, 202457.What platform you should focus on right now.[to maximize growth]
57. What platform you should focus on to grow your brand right now?
"F*ck being everywhere. Be where your people are." - Ati Grinspun
----more----
Get your ticket for Be you Brand live 2025 At the lowest it will EVER be.
Tix go on sale Thanksgiving day! head to https://atigrinspun.com/beyoubrandliveevent/
And get your tickets for you and a bestie! See you in September !
----more----
Ready to stop spreading yourself thin on social media? In this episode, we're diving deep into why trying to be everywhere is killing your brand momentum. Get ready for some real talk about picking your power platform and showing up like the queen you are.
THE JUICY BITS
BE YOU BRAND is officially trademarked! 🎉
The costly mistake that's killing your social media momentum
Your perfect platform strategy (spoiler: it's simpler than you think)
The hidden truth about content creation
Why quality beats quantity every damn time
TIMESTAMPS
00:00 - Pop the champagne: We're trademarked!
06:02 - Who's your person? (And where do they hang?)
11:23 - Quality content that converts
14:03 - Your platform power play
ACTION STEPS
Get clear on where your ideal clients truly hang out
Audit your current content (is it serving or just existing?)
Pick ONE platform to dominate
Show up consistently where it matters
Build genuine relationships over vanity metrics
QUOTABLE MOMENTS
"Stop trying to be everywhere and start being somewhere that matters."
"Your brand deserves more than half-assed content across ten platforms."
"Quality over quantity isn't just a saying - it's your ticket to success."
Ready to build a personal brand you are proud of:
✏️Take the profitable personal brand quiz
https://atigrinspun.com/quiz/
📲Book a discovery call with Ati for the Be You Brand Academy , 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat
Connect with ATI (ME!):
Instagram: / ati.g.branding
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

#PersonalBranding #SocialMediaStrategy #IdealClient #ContentCreation #PlatformSelection #Omnipresence #QualityContent #MarketingTips #Solopreneurs #BusinessGrowth
...more
15min
November 15, 202456. Navigating your marriage an it's Impact on biz success w/ Julie Tran
56. Navigating your marriage and its Impact on biz success w/ Julie Tran
In this episode, Ati sits down with Julie Tran, a marriage coach for women entrepreneurs, coaches, and healers, to discuss the crucial role that a supportive marriage plays in business success.
Episode Highlights:
Why having a supportive partner is crucial for entrepreneurial success
How personal growth in marriage translates to business growth
The INSPIRE method for better communication with your spouse
Understanding the connection between relationship health and business performance
Strategies for maintaining intimacy while running a business
How to create a safe space for open communication with your partner
Key Takeaways:
Your relationship can either be "the wind beneath your wings or chains holding you back"
Personal growth in marriage affects your ability to show up authentically in business
The importance of expressing feelings without placing blame
How to inspire support from your partner rather than trying to control them
Creating harmony at home leads to better business performance
Guest Info:
Julie Tran
Marriage Coach for women entrepreneurs, coaches, and healers
Creator of the INSPIRE method
Specializes in helping high-achieving women create thriving marriages
Resources Mentioned:
Julie's Facebook Group: "Thriving Marriages for Heart-Led Women Entrepreneurs" HERE
12-week group coaching program: "Inspire Him" , get more info HERE
Connect with Julie:
Instagram: @leadwithjulietran
Quotable Moments:
"Your highest ROI is in your marriage." - Julie Tran
"When your relationship isn't in harmony, you carry that heaviness with you and try to put on a happy face. It doesn't feel authentic." - Julie Tran
"Everything starts at home." - Ati Grinspun
Did you enjoy this episode? Don't forget to:
Leave a review
Share on social media
Subscribe to the podcast
Take the Profitable Personal Brand Quiz at attigreenspan.com/quiz
----more----Connect with Ati:
Ready to build a personal brand you are proud of:

✏️Take the profitable personal brand quiz
https://atigrinspun.com/quiz/

📲Book a discovery call with Ati for the Be You Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat

Connect with me:
Instagram: / ati.g.branding
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs
...more
37min
October 29, 202455: Do, Delete, Delegate: Simplifying Business + A Content Hack for Always Feeling Inspired
In this episode of Be You Brand Podcast, I take you on a walk with me as I share insights on a major up-level I've been experiencing since our annual Be You Brand Live event. I’m diving deep into what alignment looks like for me right now—embracing spaciousness, quality, and authenticity in both life and business. This episode explores my journey of evaluating each part of my business, identifying areas to simplify with the “Do, Delete, or Delegate” method, and focusing on what feels truly aligned. Plus, I’ll share my favorite content creation hack to help you stay inspired and keep your ideas flowing. If you’re feeling stretched thin or struggling to stay inspired, this episode is for you.
Key Takeaways and Timestamps:

[1:20] Embracing Spaciousness and Authenticity
Discover how creating more space in both life and business can transform your approach. Learn why aligning life and work can lead to more fulfillment.

[4:30] The Shift in Content Production
Hear why I made changes to how I produce the podcast and how reconnecting with my purpose is shaping what I share. If you’re feeling disconnected from your content, this part is for you.

[9:00] The Power of “Do, Delete, or Delegate”
Want a game-changing approach to simplify your business? Find out how applying this method has allowed me to streamline and refocus.

[12:45] Inspired Content Creation Hack
Looking for a way to stay inspired and avoid content burnout? I’ll share my top hack that keeps me in a creative flow—even on busy days.

[18:00] Planning for a Powerful 2025
As we head into the new year, it’s time to set intentions that align with your vision. Tune in to hear my approach to making next year your best yet.

Ready to build a personal brand you are proud of?

🌟 Join the Ultimate Personal Branding BootCamp Live, November 11-15 $17.

✏️ Take the Profitable Personal Brand Quiz

📲 Book a Discovery Call with Ati to learn more about the Be You Brand Academy, 1:1 intensives, and more!

Connect with Me:
Instagram: ati.g.branding
Website: atigrinspun.com

Personal Branding Strategies for Female Entrepreneurs: Join our FB Community
...more
21min
October 24, 202454. Stop Marketing, Start Strategizing: The Hidden Reason Your Brand Isn’t Converting
In this episode, I break down why most entrepreneurs are building their brands backwards and reveal my strategy-first framework that will transform how you show up in your business. If you're tired of creating content that doesn't convert and ready to build a brand that attracts your ideal clients, this episode is for you.

TIME STAMPS:

[2:13] The costly mistake that's keeping you stuck in the visibility hamster wheel

[5:47] Unlock the secret to making your offers irresistible to your ideal clients [8:32] Discover why your messaging isn't landing (even though your content is great)

[12:15] The three crucial phases every profitable brand must go through

[15:43] How to know if you're building your brand backwards [18:26] The strategy shift that will make marketing feel effortless

[22:10] Your roadmap to becoming known for the right things

KEY TAKEAWAY: Stop throwing spaghetti at the wall with your marketing. Your brand strategy must come before your social media presence, website, or marketing plans. When you do this internal work first, everything else falls into place.

Ready to build a personal brand you are proud of:

🔥Join the 5 day Ultimate Personal Branding bootcamp : https://atigrinspun.com/brandingbootcamp/

✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me: Instagram: /ati.g.branding
Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

YOU TUBE: 🔔 Subscribe for more great content: /@ati.g.branding
▶️ Recommended for you: Episode 5: No F*cks Given: The Unapologetic Mindset for Personal Branding

🔥Ready to build a personal brand you are proud of:

Take the profitable personal brand quiz https://atigrinspun.com/quiz/

🔥Work with us, Inquire about the Be you Brand academy https://atigrinspun.com/contact/

Follow Ati! Instagram: /ati.g.branding

Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: /personalbrandingforwomenpreneurs

MENTIONED IN THIS EPISODE:
5-Day Personal Branding Bootcamp (November 11-15) Register in this link https://atigrinspun.com/brandingbootcamp/
Be You Brand Academy

Brand Strategy Framework
...more
17min
October 15, 202453. The Power of Emotional Intelligence and Empathy in business w/ Dr. Melissa Robinson-Winemiller
Melissa Robinson-Weinmiller is an EQ via empathy coach and consultant who teaches leaders how to tap into their emotional intelligence skills to increase innovation, productivity, and profit. She shares her personal journey of being assaulted in the workplace and how it led her to study empathy and emotional intelligence.

Join us in a conversation about self-compassion and self-empathy for entrepreneurs and business owners, where we discuss the gray area between empathy and feeling pity for oneself, highlighting the role of judgment in distinguishing the two.

Melissa's upcoming book, 'The Empathic Leader: How EQ Via Empathy Transforms Leadership for Better Profit, Productivity, and Innovation,' explores the connection between empathy and leadership.

A conversation on how Communication is a key tool in developing EQ, for business leaders, entrepreneurs and corporate leaders alike.

What you will learn
What is Emotional intelligence (EQ) ?
What is the difference between EQ and Empathy ?

What are the keys to avoid burnout from an EQ perspective?

Where is the gray area between giving yourself self compassion and when we need to be careful is not self pity.

How Emotional intelligence and empathy can increase profits, innovations and leadership.

How to grow your emotional intelligence for self leadership as a business owner/entrepreneur

FREE

FREE: AUTHENTIC PERSONAL BRAND checklist download

https://atigrinspun.com/free-resources/

FREE: Take the profitable personal brand quiz to know what is the next step on the road to profitability, visibility and authority building in your brand and business.

https://atigrinspun.com/quiz/

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Inquire/ enroll on the Be You Brand Academy https://www.atigrinspun.com/beyoubrand

( Got questions, send me a DM on instagram!)

I answer to my DM's personally !

Connect with me:

Instagram: / ati.g.branding

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...
...more
39min
October 08, 202452-From Lonely to Thriving: Building Your Dream Team of Women Entrepreneurs
Hey there, beautiful women brand builders! Welcome to another kickass episode of the Be You Brand Podcast. Today, we're diving deep into some real talk about women supporting women in business and life. No bullshit, just pure, unadulterated truth bombs coming your way!

Alright, let's break it down for you:
Fresh off our Be You Brand Live event, I'm spilling the tea on why it's so important for us ladies to have each other's backs.
Buckle up, 'cause I'm getting personal here. I'm sharing my own journey of learning to trust other women and build a badass community.

We're tackling the elephant in the room - why it can be so frickin' hard to trust other women sometimes, and how to get over that.

Competition? Please. I'll show you how to flip the script and start seeing other women as your allies, not your enemies.

Get ready for some actionable advice on how to build genuine connections and create your own girl gang of awesome entrepreneurs.

I'm dropping some knowledge on personal and business growth, 'cause let's face it, we're all works in progress.

And because I love you, I'm sharing some killer resources to help you keep this growth and community-building momentum going.

Look, I get it. Building trust and community isn't always easy. But trust me when I say it's worth it. So, if you're ready to stop feeling alone in your entrepreneurial journey and start embracing the power of female friendships, this episode is for you.

Remember, you gorgeous, unique unicorn - you've got this, and you've got me in your corner. Now let's go out there and show the world what happens when women lift each other up!

Time stamps:

00:00 - Welcome to the badassery

00:52 - Why female friendships are the

01:45 - Story time with Ati

02:49 - Real talk: Why trusting women can be tough

05:01 - Building your tribe, one awesome lady at a time

07:36 - Leveling up in business and life

09:31 - Creating your own personal cheer squad

11:30 - Bye-bye competition, hello collaboration

18:10 - How to make friends and influence people (for real)

24:25 - Wrapping it up and what's coming next

Ready to build a personal brand you are proud of:

✏️Take the profitable personal brand quiz

https://atigrinspun.com/quiz/

📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me:

Instagram: / ati.g.branding

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs
...more
35min
September 10, 2024 51.Maximizing Podcasting Potential w/Sarah Heeter of PodFox Media
Ready to build a personal brand you are proud of:

✏️Take the profitable personal brand quiz

https://atigrinspun.com/quiz/

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives, and more https://calendly.com/atigrinspun/discoverychat

🎫Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

Connect with me:

Instagram: / ati.g.branding

Website: https://atigrinspun.com/

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs

Maximizing Podcasting Potential with Sarah Heeter of PodFox Media

In this episode, I sit down with Sarah Heeter, the brilliant founder and CEO of PodFox Media, to discuss innovative ways to launch, grow, and monetize your podcast. Sarah shares her expert tip on how to keep listeners hooked right from the beginning of your interview, We delve into the unique strategies PodFox Media employs, to help their clients grow and monetize their podcasts.

Sarah also offers insights into integrating podcasting into your marketing plan and the incredible results her clients have achieved.

If you're thinking about starting a podcast or want to take your existing one to the next level, this conversation is packed with valuable wisdom and actionable tips!

00:00 Introduction and Guest Welcome

00:44 Meet Sarah Heeter: Founder of PodFox Media

01:46 The Secret to a Great Podcast Interview

04:09 PodFox Media's Unique Podcast Strategy

05:58 Key Strategies for Growing Your Podcast Audience

07:40 Are You Ready to Start a Podcast?

12:18 Success Stories and Results from Podcasting

13:49 Join Us at Be You Brand Live

15:17 Where to Find Sarah Heeter

Happy Listening!

xoxo

Ati

...more
20min

FAQs about Be you Brand - The Podcast:

How many episodes does Be you Brand - The Podcast have?

The podcast currently has 91 episodes available.