What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa reveals the vulnerable moments, mindset shifts, and empowering lessons that changed everything.

✨ Countdown to Be You Brand Live 2025 ✨

We’re just 9 days away from Be You Brand Live in Las Vegas — happening Sept 25–27, 2025! 🎉

Get your ticket here: https://atigrinspun.com/beyoubrandliveevent/

Connect with me:

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

GUEST BIO

Matrasa Ferguson is an intuitive money coach & bookkeeper for creative, neurodivergent, and spiritual business women. 

As the founder of 11.11 Bookkeeping, she helps her clients organize their business finances, understand their numbers and master their money energy so they can create impact & their dream life through their profitable magic.  She brings over a decade of experience in customer service & administration for enterprises of all sizes, as well as a unique holistic approach to bookkeeping & money that takes the whole person into account - mind, body & spirit. 

Her zone of genius is in Done-For-You bookkeeping, money coaching, and being a business guide for women who feel like they have to do it all alone. 

EPISODE HIGHLIGHTS

KEY TAKEAWAYS

“Your business is a direct reflection of you and who you’re becoming.” – Matrasa Ferguson

“Money is always a relationship—it’s a mirror of your worth and the energy you hold.” – Ati Grinspun

“Letting myself be seen was like asking people to see me naked—that’s how vulnerable it felt.” – Matrasa Ferguson

Website: https://stan.store/1111bookkeeping

Email: [email protected]

Instagram: www.instagram.com/11.11bookkeeping/

EPISODE TIMESTAMPS

00:00 Introduction and Growth Journey

05:06 The Power of Trusting the Process

09:47 Vulnerability in Storytelling

14:57 Overcoming Toxic Relationships

19:48 Money Wounds and Self-Worth

24:52 The Role of Coaching and Mentorship

29:53 Writing as a Healing Journey

34:49 Shifting Your Money Mindset

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

Core Pillars:

So many of us move through life wearing masks, performing, people-pleasing, or blending in until we forget who we truly are. In this episode, holistic mental wellness coach and author Amanda Magick shares her story of unmasking and the practices that helped her step into authenticity.

If you’ve ever felt like you’re hiding parts of yourself just to keep up, this conversation will help you see the masks more clearly, and start letting them go.

✨ The countdown is real… Be You Brand Live 2025 is 88% SOLD OUT!

📍 Las Vegas | Sept 25–27 | 🎟️ Grab your seat before it’s gone. Get your ticket here

Be You Brand: Your Story, Your Business, Your Way (Volume 2)

Connect with me:

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

GUEST BIO

Amanda Magick is a trauma-informed and neurodivergent-informed holistic mental wellness coach, author, and creator of the Magick Mindset™ framework. She helps women heal from the inside out by blending neuroscience, gut-brain health, and intuitive practices into her signature self-healing journey, The Manifest Station™. Amanda is also a co-author in Be You Brand: Your Story, Your Business, Your Way (Volume 2), and a proud leader within Amare, the mental wellness company.

EPISODE HIGHLIGHTS

KEY TAKEAWAYS

Website: amandamagick.com

Email: [email protected]

Instagram: @amandamagick 

Facebook: Amanda Magick 

EPISODE TIMESTAMPS

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

Core Pillars:

For women entrepreneurs, building community is the difference between hustling alone and creating a business that truly lasts. In this episode, Jessica Burgio shares how podcasting became her most powerful tool for connection, visibility, and growth. You’ll learn why consistency matters, how to turn your voice into impact, and how to build a brand that feels aligned and sustainable. Even if you do not wanna launch your own podcast yet or don't feel like running your own event 

This conversation will remind you that you don’t need to be “ready” to start — you just need to begin.

✨ Be You Brand Live 2025  Join us in Las Vegas, Sept 25–27, 2025 

🎟️ Only 27 tickets left! Get your ticket here

Connect with me:

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

GUEST BIO

Jessica Burgio is a business strategist, wellness mentor, and host of the top 1.5% ranked Unscripted podcast. With 25+ years in the beauty and wellness industry, she helps women amplify their voice, build bold personal brands, and create diversified income streams. Through her coaching, podcasting expertise, and clean living advocacy, Jessica empowers women to be seen, heard, and unstoppable—while building a body, brand, and life they’re proud of.

EPISODE HIGHLIGHTS

KEY TAKEAWAYS

“Podcasting feels safe. It’s not about likes or comments, it’s about connecting deeply with just one person listening.” – Jessica Burgio

“If you make it all about you, you’re not building community. It’s about bringing people together around a mission.” – Jessica Burgio

“Women entrepreneurs don’t need more strategies, they need the courage to be seen and to build a brand that actually feels like them.” – Ati Grinspun

Website: www.jessicaburgio.com/

Email: [email protected] 

Instagram: www.instagram.com/jessicaburgio

EPISODE TIMESTAMPS

01:00 Building Community vs. Audience

04:58 The Journey of Podcasting and Personal Branding

10:09 The Importance of Taking Risks

12:02 Building Community Through Podcasting

18:05 Navigating the Podcasting Landscape

20:00 The Role of Clarity in Podcasting

24:50 Creating Meaningful Connections

29:52 The Unscripted Network and Community Building

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

Core Pillars:

We thought “self-leadership” was just a corporate thing, until we realized it’s the missing piece for women building real businesses and meaningful lives. In this episode, Brin’na Rollins-Williams shares how she walked away from a six-figure career at Target to reclaim her wholeness, voice, and legacy and how women entrepreneurs can do the same without burning out.

This episode will walk you through a lesson on Self-Leadership…that is so needed in entrepreneurship.

 🎟️  Be You Brand Live 2025 (Sept 25–27 in Las Vegas)

Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/

Connect with me:

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

GUEST BIO

Brin’na Rollins-Williams transforms high-stakes pressure into powerful leadership platforms that create lasting impact. Fresh out of Purdue University in 2010, she started her career at Target where they called her ‘Bullseye Brinna’ the one who built winning teams and drove results the right way. Three promotions in four years led to becoming Target’s youngest Senior Director by 28, managing over $500 million in revenue and thousands of team members across 10 stores. But the perfect high achiever’s story had a hidden cost: her identity became so intertwined with her job that she couldn’t tell where work ended and she began, leading to anxiety, panic attacks, and medications before age 33.

The breakthrough came from getting vulnerable with her team. When she dropped the perfect leader facade and shared her struggles, team engagement soared, connections deepened, and results improved. That’s when she discovered the most powerful lesson of her career: authentic leadership isn’t just better for leaders, it’s better for business. Through Legacy Fulfilled, Brin’na helps leaders from entrepreneurs to Fortune 500 executives create magnetic cultures where authenticity drives results. Her clients report improved business outcomes, stronger leadership pipelines, and more engaged teams. As a speaker, executive coach, and contributing author, she’s passionate about showing ambitious leaders they don’t have to choose between being authentic and being successful.

EPISODE HIGHLIGHTS

KEY TAKEAWAYS

“If you are someone with a platform—if people watch you, listen to you—you’ve been promoted to a leader.” – Brin’na Rollins-Williams

“Self-leadership is not selfish. It’s the foundation that lets you serve others from wholeness instead of hollowness.” – Brin’na Rollins-Williams

“What you don’t change, you choose.” – Ati Grinspun

Website: www.legacyfulfilled.com

Email: [email protected]

Instagram: @Brinna.RW

Facebook/LinkedIn: Brin'na Rollins-Williams

EPISODE TIMESTAMPS

00:00 Introduction to Personal Branding and Self Leadership

02:13 Brina's Journey from Corporate to Coaching

06:12 The Importance of Self Leadership

10:06 Understanding Self Leadership in Coaching

14:04 The Role of Self Leadership in Business

18:11 Legacy and Impact: The Heart of Self Leadership

21:55 Navigating Personal Loss and Its Influence

26:06 The Power of Self-Discovery and Reflection

29:55 Time Management and Self Leadership

34:01 Resources for Women Entrepreneurs

37:54 Conclusion and Call to Action

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

Core Pillars:

Thinking about hosting a retreat, workshop, or live event but don’t know where to start? In this episode, Cat Roten shares what really goes into planning events that feel aligned, run smoothly, and actually sell. From contracts to confidence, we’re covering the things most people don’t tell you.

 🎟️  Be You Brand Live 2025 (Sept 25–27 in Las Vegas)

Get your tickets here: https://atigrinspun.com/beyoubrandliveevent/

Connect with me:

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

GUEST BIO

Cat Roten is the founder of Success Beyond Strategy and the Event Host Community, where she supports business owners in executing strategically while leading with their intuition to create a business and life that is uniquely their own. After a decade in the hotel industry, Catherine discovered her gift for simplifying complex processes—helping business owners cut planning time in half, reclaim their energy, and create intentional systems that reflect their goals. As a Fractional COO and event strategist, she guides clients in building aligned business operations and planning impactful events with ease and confidence. Catherine is also the host of the Successful Events podcast, where she shares practical advice and real-world insights to help entrepreneurs plan & host their events with clarity, purpose, and authenticity.

EPISODE HIGHLIGHTS

KEY TAKEAWAYS

“You’re not creating an event for someone else. You’re creating it to reflect you and the impact you want to make.” — Cat Roten

“If you don’t ask, the answer is always no.” — Ati

“Hosting your own event puts you at the head of the table, you don’t need to wait for someone to give you a seat.” — Cat Roten 

Website: CATROTEN.com/coo

Email: [email protected]

Instagram:@cat.roten | @eventhostcommunity

EPISODE TIMESTAMPS

00:00 Introduction to Personal Branding and Events

02:59 The Unique Role of Event Hosting

05:50 Common Mistakes in Event Planning

09:00 The Importance of Contracts

11:56 Building a Personal Brand Through Events

14:51 Creating Intentional Events

17:52 Types of Events and Their Impact

20:51 The Financial Aspects of Hosting Events

23:57 Maximizing Profitability in Events

27:00 Final Thoughts and Resources

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

Core Pillars:

UPDATED: JULY 2026.

In this powerful two-part conversation, Cristal and Ati share how live events have doubled their businesses in under two years. They reveal the pivotal moments, mindset shifts, and connections that turned investments into life-changing opportunities. If you're craving more clients, collaborators, or clarity, this episode is your wake-up call.

🎙️ Listen to Part 2 here: 

She is made for more Podcast with Cristal Jacobo

 🎟️  Be You Brand Live 2026 (September 11-12, 2026 Las Vegas)

60% of seats already claimed, get your tickets here:

https://atigrinspun.com/beyoubrandliveevent/

She Is Made For More Live- Is not happening this year but stayed tuned and visit Cristal Jacobos website for more info 

www.cristaljacobo.com

Cristal Jacobo is a business mentor, speaker, and the powerhouse founder behind the She Is Made For More movement, a global community of women rewriting their stories and building the soul-aligned businesses they were born for. A former school teacher turned multiple six-figure entrepreneur, Cristal now helps ambitious women launch purposeful offers, sell with confidence, and scale sustainably, without burning out.

Her signature approach blends strategic business coaching with wealth energetics, guiding women through massive growth with alignment and ease. Whether you're just starting or stepping into industry authority, Cristal is here to remind you: you are made for more and she’ll help you build it.

"If you have the feeling for more, it's already yours." – Cristal Jacobo

"Events are not about networking, they’re about aligning your life with people who get it." – Ati Grinspun

"You're not a beginner anymore. Stop playing small and get in the room." – Cristal Jacobo

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Website: https://www.cristaljacobo.com

Instagram: @cristal.jacobo | @she.ismadeformore

Podcast: She is made for more

01:00 – Cristal shares how leaving a stable teaching career led to launching She Is Made For More

04:30 – Her first live event experience: a real estate seminar that unexpectedly sparked a major transformation

05:45 – The breathwork moment that cracked her open emotionally and changed her perspective on connection

07:15 – Ati’s first event story and how it shattered her limiting beliefs about what’s possible

10:00 – Why investing in events is less about the money and more about the commitment to yourself

12:15 – Cristal quits her job after an event and is named Teacher of the Year right before walking away

21:00 – Why people who attend paid events show up more powerfully (skin in the game = action)

26:30 – The support group born from attending one event: how 4 women created lasting collaborations

29:00 – The formula: Time + Energy + Money = Quality Leads + Quality Network

35:00 – Preview of Part 2 and why ROI from events isn’t just possible — it’s measurable

Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid.

Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you.

Categories: Entrepreneurship | Business | Self-Improvement | Marketing

Feeling lost in your business pivots? Join Ati's honest chat with Daisy Mack about navigating the messy middle. Forget perfect success stories – hear the real deal on business shifts and trusting your inner voice. A must-listen if you're questioning your path and craving truth about growth.

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me:

Learn about Daisy's story, recommended episodes:

Daisy Mack is a breathwork and stress management expert with 15+ years of leadership experience, including as VP at a global entertainment conglomerate before moving into wellness. She founded Spiritual Mixtape, a platform helping ambitious individuals build sustainable careers while nurturing personal lives.

She’s worked in corporate wellness with Ruggable and Live Nation, guiding teams toward clarity, focus, and creativity. Daisy also hosts the Spiritual Mixtape Podcast, featured as in-flight entertainment on British Airways and Qatar Airways, sharing breathwork and mindfulness tools with a global audience.

Blending modern stress management with ancient breathwork, Daisy creates transformative experiences that help people reset, realign, and thrive—at work or in personal growth.

"Take your time because people feel your hot mess. And sometimes that's quite endearing and attractive when it's authentic." - Daisy Mack

"If you just learn to breathe to start with, if you just connect to your body, life would be a lot easier because you learn to relax." - Daisy Mack

"Most women are still operating from fear, even though they're a business owner." - Ati Grinspun

Website: www.spiritualmixtape.com

Email: [email protected]

Instagram:@spiritualmixtape 

YouTube: www.youtube.com/@spiritualmixtape

Podcast: Spiritual Mixtape

Ready to manifest without overthinking? Use code BEYOU for one month free inside Spiritual Mixtape and turn this conversation into your daily practice: https://spiritual-mixtape.circle.so/checkout/guest-list

0:27 - Reflecting on Confidence and the Journey of Rebuilding 

0:53 - The Crucial Role of Energetic Alignment with Your Offers 

2:33 - Identifying the Signs That It's Time to Pivot Your Business 

2:58 - The Importance of Trusting Your Own Intuition Over External Advice 

6:48 - Challenging Conventional Wisdom: The Power of Not Having a Strict Niche 

7:43 - The Necessary Balance Between Inner Work and Business Strategy 

8:52 - A Word of Caution: Navigating the Unregulated Online Business Space 

9:31 - Focusing on Tangible Transformation Over Just "Vibes" 

10:26 - The Decision to Pivot Away from the Traditional Coaching Model 

11:48 - The Unique Fulfillment and Growth Found in Entrepreneurship 

13:16 - Business as a Catalyst for Essential Self-Awareness 

14:18 - The Profound Impact of Overcoming Fear in Your Business 

15:39 - The Core of the Offering: Nervous System Regulation Through Breath Work 

18:26 - Shifting from a Scarcity Mindset to Trust in Business Finances 

21:48 - Understanding the Common Signs of Nervous System Dysregulation

40:36 - Daisy’s advice on running a business and where to find & join her community

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

Core Pillars:

In this juicy episode, I’m joined by the incredible Emily Rose to explore how sensual movement and embodiment can radically shift the way women and especially female entrepreneurs: lead, create, and live. Say goodbye to constant hustle and hello to flow, pleasure, and alignment. Emily shares how tuning into your body through simple, everyday rituals can unlock ease, creativity, and soul-led success. This is the permission slip you didn’t know you needed.

Join Emily Rose at Be You Brand Live to unlock your sensual power and build a body-rich, impactful business:

Emily Rose, Founder & CEO of Thrive Embodied Arts, is an expert in sensual movement and embodiment, guiding women, especially female entrepreneurs, to connect with their bodies for greater flow, pleasure, and alignment. With a background that includes starting a pole dancing and sensual movement studio, she has cultivated a unique approach that emphasizes body-rich revenue systems and aims to help individuals transform information into knowledge and wisdom through felt sensation. Emily facilitates deep connections within communities and encourages women to overcome the fear of slowing down, embracing rest and ritual as vital components of sustainable success. Her work, including the Wild Within Academy and international retreats, empowers women to confidently receive wealth by harmonizing their feminine power with entrepreneurial ambition. 

“Sensuality, by tapping into our sensual body and connecting to ourselves through sensual movement, transforms the "push and go" force often felt in our daily lives and businesses into a state of flow.” - Emily Rose

“Whatever it is that you do rapidly... if you can just invite in some spaciousness, some exhale, that is the best way to start inviting in more space for embodiment." - Emily Rose

"When we can truly stay awake to realizing and having awareness and doing the interruption of that pattern [overwhelm], that is where the awakening happens." - Ati Grinspun

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Website: www.thriveembodiedarts.com

Instagram: @the.sensual.ceo

Email: [email protected]

00:00 Introduction to Sensuality in Business

02:52 The Importance of Flow and Pleasure

06:11 Listening to Your Body: The Foundation of Sensuality

09:13 Rituals for Presence and Connection

12:08 Overcoming Limiting Beliefs in Business

14:57 The Role of Community in Empowerment

18:02 Embodying the Entrepreneurial Spirit

21:00 The Intersection of Feminine and Masculine Energy

24:05 Personal Journeys and Transformations

26:49 Building a Supportive Community

29:55 Navigating Success and Money Mindset

33:13 Closing Thoughts and Future Directions

Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid.

Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you.

Categories: Entrepreneurship | Business | Self-Improvement | Marketing

If you’ve ever undercharged, overthought your pricing,  spiraled after a big sale, or plainly have shitty feelings around money , this episode is a must. 

Ati shares the truth about what it really takes to move past money shame and isolation in your business. This conversation is raw, powerful, and will shift how you see money, community, and your role as a leader.

This is the behind-the-scenes of how Be You Brand Live was built—not just as an event, but as a live activation experience to help you shift your identity, heal your relationship with money, and finally step into the next version of you.

✨ Instagram → @ati.grinspun

“You can’t out-journal what your body still believes is unsafe.” – Ati Grinspun

“Be You Brand Live isn’t about taking notes. It’s about becoming the version of you who doesn’t need them.” – Ati Grinspun

“Community isn’t just who you know—it’s how you grow.” – Ati Grinspun

00:00 – The fear of not being able to replicate your success

Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to brand photographer to brand strategist and mentor, she brings decades of transformation, business savvy, and radical authenticity into everything she does—especially when it comes to helping women build brands that are fully expressed and fully paid.

Be You Brand is the go-to podcast for women entrepreneurs ready to build a personal brand, a thriving business, and a powerful mindset rooted in authenticity and impact. If you’re done playing small and ready to stand out, sell with soul, and finally feel safe being seen—this show is for you.

Categories: Entrepreneurship | Business | Self-Improvement | Marketing

This is the tapping meditation I promised you in Episode 70! If you've been holding back from showing up boldly in your business, struggling with sales anxiety, or battling the "ick" around selling your services, this powerful EFT (tapping) session is specifically designed to rewire those limiting beliefs. In just 15 minutes, you'll move from fear and doubt to confidence and clarity about your worth and your message.

🎥 WATCH the full tapping demonstration on YouTube to follow along with the hand positions: https://www.youtube.com/@ati.grinspun

🎧 LISTEN to just the meditation portion starting at minute [03:32]

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE

Looking to Stand out (on and off social media) get the Stand out Masterclass HERE

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me:

Website: https://atigrinspun.com/

00:28 - Welcome and episode introduction

First Time? Watch the full episode on YouTube to learn the tapping points and follow along visually.

Regular Practice? Jump to minute [03:32] to go straight into the meditation portion for your daily practice.

Can't Tap Out Loud? You can say the affirmations silently in your mind—the technique still works!

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

Core Pillars: