Feeling overwhelmed, doubtful, or stuck — even as your business grows? You’re not alone.

In this episode, we dive into the entrepreneurial spiral: the fear, burnout, and self-doubt that even successful women business owners face. Discover mindset tools and practical strategies to help you lead yourself out of emotional crashes and back into alignment.

Whether you're a seasoned entrepreneur or just starting out, this is your reminder: success doesn’t mean you won’t struggle, but you can move through it with power and clarity.

Tapping Solution App: https://www.thetappingsolution.com/blog/tapping-solution-app/

300k Blueprint Masterclass: https://atigbranding.thrivecart.com/300k-blueprint/

Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/

🔥 Ready to build a personal brand you’re proud of?

🎓 Want clarity on your brand?

✨ Want to stand out (on and off social)?

📲Want Ati To audit your Brand? 

Book a  Profit Brand call >  https://calendly.com/atigrinspun/discoverychat

🔗 Connect:

🔥 EPISODE HIGHLIGHTS

- “What am I really feeling?”

- “What do I actually want?”

- “What do I believe about this right now?”

“The biggest difference between beginner Ati, if you want to call it, or when I first started my journey to now, are the tools that I have to deal with those crises.” - Ati Grinspun

"Everything about entrepreneurship is challenging your beliefs, your internal safety and your fears." - Ati Grinspun

"Every time you get in your head and you freeze, every time you overthink, every time you get overwhelmed and you stay there, you're delaying your growth." - Ati Grinspun

00:00 Overcoming Doubts in Entrepreneurship

02:50 Tools for Managing Overwhelm

05:47 The Importance of Self-Leadership

09:03 Understanding Triggers and Reactions

11:59 Pattern Interruption Techniques

15:05 Emotional Freedom Techniques

17:57 The Power of Gratitude and Movement

20:47 Journaling for Clarity

24:10 Radical Responsibility in Business

27:01 Coaching Yourself Out of a Spiral

30:07 Conclusion and Upcoming Events

Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life.

The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip.

Categories: Entrepreneurship | Personal Branding | Business | Self-Development

What if the real you—the one behind the doubt, the scroll, and the shoulds—is the key to everything you want? In this electric keynote live from EmpowHER Detroit, Ati brings down the house with truth bombs on authenticity, visibility, and radical self-expression. Whether you’re a business owner, a woman with a big dream, or somewhere in between, this episode will unlock your next level.

This isn’t about being louder. It’s about being you, fully and unapologetically.

🔥 Ready to build a personal brand you’re proud of?

🎓 Want clarity on your brand?

✨ Want to stand out (on and off social)?

📲 Book a discovery call

🔗 Connect:

“You are the brand—even if you don’t have a business.” — Ati

00:00 – Welcome to EmpowHER Detroit

Ati Grinspun is your go-to personal brand coach, speaker, and high-vibe truth-teller. From flair bartender to 6-figure personal branding coach, she’s helped hundreds of women stop hiding and start showing up fully as themselves—online and in real life.

The Be You Brand Podcast is for women entrepreneurs, coaches, and leaders who are ready to claim their spotlight. If you’re tired of blending in, tired of doubting yourself, and ready to build a brand and life that feels like you, this show is your permission slip.

Categories: Entrepreneurship | Personal Branding | Business | Self-Development

In this transformative episode, Ati sits down with Alessia Citro, author of "Higher Self Habits," to uncover how tiny, consistent actions can build unstoppable self-trust and confidence. Learn why traditional habit-building advice fails women and discover a powerful feminine approach to creating habits that stick without burning out or feeling restricted.

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE

Looking to Stand out (on and off social media) get the Stand out Masterclass HERE

📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me:

Alessia Citro is a habits expert, transformation coach, and bestselling author of "Higher Self Habits." She helps visionary female founders build habits that create unshakeable confidence, empowering them to grow their businesses and become recognized thought leaders. Drawing from her own transformation journey—from tech sales at Salesforce and Google, to building a 7-figure online wine business, to embracing sobriety—Alessia created the Higher Self Habits Method™, which blends timeless wisdom with neuroscience to create foundational change on both spiritual and physical levels.

"Once you know that you can actually keep your word to yourself, your whole life will change." - Alessia Citro

"You embody it until you become it... It's like sweeping the floor - dust accumulates, you have to sweep every day. So this is an ongoing thing with no finish line." - Alessia Citro

"Our brain will tell you you're doing too little, but that is where the change is happening... It all started by stopping the addiction to tell myself I was not good enough." - Ati Grinspun

Website: alessiacitro.com 

Email: [email protected] 

Instagram: @alessiacitro__ 

Book: "Higher Self Habits: The Scientific, Strategic, and Spiritual Framework to Get Out of Your Own Way—For Good" 

Podcast: INHABIT with Alessia Citro

00:01 - Ati introduces Alessia Citro, author of Higher Self Habits 

01:24 - First question: the single most powerful habit that transformed Alessia's life 

02:29 - Why taking a daily greens shot became transformative - building self-trust 

03:42 - The concept of "Be Her Now" and embodying your future self 

05:39 - Common mistakes in habit building and why masculine approaches often fail women 

07:16 - Why women need a different approach to habits - 28-day vs 24-hour cycles 

09:50 - Breaking free from rigid morning routines and creating a habit "menu" instead 

11:49 - How Ati shifted from rigid 5AM routines to more aligned practices 

13:42 - Creating anchor points in your habit menu and prioritizing what matters 

16:11 - The five-stage framework from Higher Self Habits (Awareness, Alignment, Audit, Activate, Ascend) 

19:08 - The importance of auditing using Maslow's hierarchy of needs 

22:08 - How to build awareness and self-trust with tiny habits 

24:16 - Making habits extremely small and celebrating each step 

27:17 - Ati's story of becoming a triathlete by starting with just putting on shoes 

28:12 - The power of celebrating small wins and training your brain's reward center 

30:18 - The 24-hour challenge: run the dishwasher at night and unload in the morning 

34:09 - How clean environments create mental clarity for work-from-home entrepreneurs 

38:04 - Letting go of investments that no longer serve you 

40:50 - Releasing things with gratitude instead of guilt 

42:16 - Surprising habit: keeping a spotlessly clean car and how it builds self-trust 

45:00 - The 24-hour challenge revisited: clean out your car completely 

46:10 - Using physical cues like a messy closet as indicators you're moving too fast 

48:21 - Who Alessia's work is for and where to find her book

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Show Categories:

Core Pillars:

This episode was recorded LIVE! During Be you brand live 2024 in Las Vegas NV!

SHOW DESCRIPTION: Are you tired of budgeting, feeling money shame, and struggling to define your version of financial success? This powerful episode was recorded live during our fireside chat at the Be You Brand Live Event 2024, where Lisa Chastain was our closing speaker. I was so profoundly obsessed with this conversation, I knew I had to bring it to the masses! In this empowering chat with money coach Lisa Chastain, you'll discover how to reclaim control over your financial life, ditch traditional budgeting techniques, and start living boldly. Get ready to shift your perspective around money, success, and personal growth.

CONNECT WITH ATI: Ready to build a personal brand you are proud of:

✏️ Take the Profitable Personal Brand Quiz: https://atigrinspun.com/quiz/

📚 Get Massive Clarity on Your Personal Brand: Personal Brand Clarity Masterclass

✨ Stand Out Masterclass (on and off social media): Stand Out Masterclass

📲 Book a Discovery Call with Ati for the Be You Brand Academy, 1:1 intensives and more: Discovery Call

Connect with me:

RESOURCES MENTIONED:

GUEST BIO: Lisa Chastain is a financial expert and money coach helping women transform their relationship with money. Known for her groundbreaking approach to financial wellness, Lisa is a bestselling author and podcast host empowering women globally to achieve financial freedom and confidence.

EPISODE HIGHLIGHTS:

KEY TAKEAWAYS:

QUOTABLE MOMENTS: "You're absolutely not responsible for the results, but you are responsible for doing exactly what you promised—showing up, providing value, and giving it your best. That is what they're paying for." - Lisa Chastain

"When you don't make an offer or charge for your work, you are making the conversation about you and your fear, instead of giving the other person the opportunity to transform their life." - Lisa Chastain

"Your responsibility is offering the service. Fulfill your promise. Show up with integrity. Be amazing at what you do." - Ati Grinspun

FIND LISA CHASTAIN:

EPISODE TIMESTAMPS:

SPECIAL ANNOUNCEMENT:

Ati is speaking alongside Lisa Chastain at Take The Lead St. George on April 24, 2025, at Black Desert Resort! Join them for this transformational event and use promo code LEAD2025 for $300 off your ticket! Who’s coming with Ati?

Get your ticket for Be You Brand Live 2025: Secure Your Spot

ABOUT YOUR HOST: Ati Grinspun is your resident Personal Brand Whiz at the Be You Brand Podcast. From world-champion flair bartender to photographer and personal branding expert, Ati helps women entrepreneurs confidently build standout brands.

ABOUT THE SHOW: The Be You Brand Podcast is your go-to show for building a million-dollar brand, mindset, and life you love. Say goodbye to doubt, overcome imposter syndrome, and unlock your true potential.

Categories: Entrepreneurship | Business | Marketing | Self Improvement

Core Pillars: Personal Branding | Business | Mindset | Energetics | Purpose | Life

Ever wondered how to land your first speaking gig without waiting for an invite? In this solo episode, I'm sharing exactly how I created my own stage and positioned myself as an expert by hosting my first event. Discover how this bold step quickly grew my community, visibility, and income—and how you can confidently do the same!

Ready to build a personal brand you're proud of?

✨ Free Quiz: Profitable Personal Brand Quiz

✨ Free Download: Visibility Power Play

Connect with me:

Ati Grinspun, your Personal Brand Whiz, empowers women entrepreneurs to confidently build profitable, impactful brands. From world champion flair bartender and portrait photographer to coaching hundreds of successful women, Ati brings unique insight and a powerful energy to help you step fully into your potential.

Be You Brand Podcast is your go-to resource to build your million-dollar personal brand, income, mindset, and impact. Stop doubting, overcome imposter syndrome, and start creating a brand and life you truly love.

Ever wonder how to turn in-person connections into a thriving empire? In this power-packed episode, Ati sits down with Demiree Goldfarb, founder of Michigan's largest women's empowerment conference. Get ready for an unfiltered conversation about pivoting from a successful business to follow your true calling, building authentic communities, and what it really takes to create transformative events that sell out. If you've ever dreamed of making a bigger impact while staying true to yourself, this episode is your wake-up call.

Join us live at empowHer event in Detroit Michigan

https://www.eventbrite.com/e/empowher-2025-tickets-1053544773779?aff=oddtdtcreator

Ready to build a personal brand you are proud of:

Free: ✏️Take the profitable personal brand quiz

📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me:

Demiree Goldfarb is a trailblazer for women who are ready to stop playing small and take control of their lives. As the founder of empowHER, Michigan's largest women's empowerment conference and community, she's built a movement that brings thousands of ambitious women together to connect, grow, and own their futures unapologetically. She's also the host of the HBIC Podcast, where over half a million listeners tune in every episode for raw, unfiltered conversations about mindset, success, and embracing your full potential. When she's not rallying women at conferences or inspiring her audience on the podcast, Demiree balances family life with her passion for empowering others, bringing fresh perspectives and a no-BS approach to helping women create lives they're truly excited to live.

"Your event is a reflection of who you are - you're allowed to make the decisions and be ruthless about who you let in." - Demiree Goldfarb

"When you invest in yourself, you understand that everyone else in the room also invested to be here. They're ready to make things happen." - Demiree Goldfarb

Use code "ATI" for a free month of Demiree's membHERship program!

https://empow-her.mykajabi.com/offers/qLLkLESw/checkout

Instagram: @demireesuanne

00:00 - Introduction and discovering brand synergy 

01:20 - Demiree's journey: From boutique to empowerment conference

05:30 - The shift from selling products to selling experiences

11:34 - Building a community and rebranding

18:30 - The truth about event pricing and value

25:00 - How to start your own event

35:00 - Creating extraordinary experiences

42:00 - Details about empowHER Conference

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

In this power-packed episode, business mentor and community building expert Haley Westfall reveals how to transform your event attendance into meaningful relationships and profitable opportunities. Learn why most people fail to see ROI from networking events and discover actionable strategies to maximize your investment in in-person connections. Whether you're an extrovert or introvert, you'll walk away with practical tools to make every event count.

The Table Experience Live

Ticket Options:

Special Offer: $100 off ticket price (promo code coming soon)

Join Ati Grinspun, Haley Westfall, and other industry leaders for an immersive two-day experience designed to transform how you build meaningful business relationships.

Haley Westfall is a business mentor and community building expert with over 20 years of corporate leadership experience. As the founder of The Table and co-founder of Collab Culture, she specializes in bringing people together in meaningful ways that create massive growth in their bottom line. Based in Arizona, Haley's approach proves that you can love making money while genuinely loving and connecting with people.

"People buy from people. So pretty much everything that I buy for the most part, especially in the small business landscape, I either am personally invested in the person's story, I know them, or they have a strong personal brand." - Haley Westfall

"We have to be willing to sow the seeds for the long-term harvest, not what that immediate gratification that we all want." - Haley Westfall

0:01 - Introduction and event monetization teaser 

0:37 - Haley introduces herself and her background 

1:20 - Common mistakes people make at networking events 

3:42 - Discussion on personal brand alignment 

5:13 - The importance of knowing what you need from events 

10:19 - Example of strategic networking at Powerhouse event 

14:58 - Discussion of The Table Experience event 

21:17 - How to get ROI from events 

27:22 - The importance of follow-up after events 

29:28 - Where to find Haley and event details

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

The Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.

Additional Resources:

Ready to turn your personal brand into a client-attracting machine? Join us for this groundbreaking 5-day virtual event that's transforming how women entrepreneurs build profitable brands and businesses.

November 11 - 2025   ➡️ Register now: https://atigrinspun.com/brandtobank/

Ready to discover why some personal brands rake in consistent income while others struggle to make a single sale? In this episode, Ati drops truth bombs about what actually moves the needle in your business (hint: it's not what most "experts" are telling you).

Get ready to challenge everything you thought you knew about building a profitable personal brand.

Free: ✏️Take the profitable personal brand quiz

📲 Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat

Connect with me:

"Your job is not to be a content creator. Your job is to be an amazing coach." - Ati Grinspun

"You do not need to live in social media to build a successful business." - Ati Grinspun

00:00 - Welcome and biggest misconceptions revealed

05:30 - The truth about being "always online"

12:45 - What really matters in building your brand

18:30 - The game-changing opportunity you need to know about

25:00 - How to break free from the content creation trap

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Learn the truth behind common content marketing myths and discover how to create a strategy that actually drives conversions. Building on her previous episode about predictable revenue, Ati tackles three myths that could be slowing down your business growth and preventing you from connecting with your audience effectively. She shares practical advice on how to create messaging that not only attracts but also converts your ideal customers. If you’re ready to stop spinning your wheels with content and start seeing real results, this episode is for you.

Ready to build a personal brand you are proud of:

📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat

Connect with Ati:

 RESOURCES MENTIONED

"Your content should speak to the desires, pain points, and results your audience is seeking—not just their needs." - Ati Grinspun

"Stop trying to convince people to work with you. Instead, attract the ones who already align with your solution." - Ati Grinspun

00:00 Introduction to Myth Busting in Content Creation

01:18 Creating Profitable Sales Systems

03:47 Identifying the Right Audience

08:11 The Importance of Specific Messaging

17:30 Focusing on the Right Business Activities

21:44 Understanding Your Ideal Client's Language

23:48 - Closing Thoughts and Preview of Upcoming Events

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Show Categories:

Core Pillars:

Discover how to transform your business from unpredictable income to consistent, scalable revenue with a proven six-figure profit planning system. In this powerful episode, Ati shares the exact framework she uses to help entrepreneurs create predictable income through strategic "trigger events" - without getting stuck in complicated tech or endless social media content creation. Learn how to build both your brand authority and sales pipeline simultaneously with this practical, implementation-focused approach.

Ready to build a personal brand you are proud of:

📲 Book a discovery call: https://calendly.com/atigrinspun/discoverychat

Connect with Ati:

 RESOURCES MENTIONED

"Success loves speed and you need to put that plan right away in action right now." - Ati Grinspun

"Building your brand without having a sales system that actually is threaded under all of that makes no fucking sense. If you're just showing up on social media and you have no idea how that plays out with your sales, I'm sorry, you're just winging it." - Ati Grinspun

00:01 - Introduction and personal transformation story 

03:32 - The need for certainty in business planning 

06:16 - Introduction to the Six Figure Profit Planning System 

10:24 - Case study: Arthritis coach success story 

13:20 - Case study: Garden coach's $10,000 month 

15:41 - Why teaching builds authority better than social media 

17:05 - Planning trigger events for consistent income 

19:47 - Breaking down the profit planning system 

22:04 - Understanding your numbers and conversion rates 26:09 - The importance of having a structured plan 

28:05 - Creating residual income streams 

29:24 - Closing thoughts and invitation to connect

Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.

Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, this show is for you.

Show Categories:

Core Pillars: