On this Wednesday's radio show we'll be talking to Brian Bethke, Founder & CEO of Bear Maple Sparkling Ginseng Elixir. Brian has taken 2 of our favorite Catskill Mountain ingredients--ginseng & maple sap--and made a super delicious and nutritious drink. We'll see how he came to developing Bear Maple and how it's going.

In 2020, in the heart of the pandemic, Bear Maple founder and CEO Brian Bethke and his family moved to the Catskill Mountains of upstate New York. On their daily outings, he and his daughter discovered maple trees and ginseng growing in the wild. A serial entrepreneur and lifelong learner, Brian set off on a journey of discovery and a deep dive into the voluminous research documenting the functionality of ginseng as well as maple water. He combined the two in a beverage and Bear Maple was born.

The Bear Maple team set out to be the first to bring hydroponically grown ginseng to the beverage market in an adaptogenic, sparkling elixir. Bear Maple’s mission is to craft innovative, functional beverages that help nourish both the body and mind while fostering a sustainable future for the planet. Its functional sparkling ginseng beverages are crafted with high-quality ginseng, naturally sweetened with maple water, and are caffeine free.

Bear Maple is 1% for the Planet certified, and the company donates 1% of its annual sales directly to vetted environmental partners. For more information visit drinkbearmaple.com, follow us on Instagram or LinkedIn, or email [email protected].