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Beauty Brand Founder Celebrates South-Asian Culture While Appealing To The Mainstream Market Because of Community, Representation, and Inclusivity
Beauty brand founder, Priyanka Ganjoo, created Kulfi Beauty with a mission to celebrate South-Asian culture and allowing room for embracing diversity, community, and joy.
In just a few years, Priyanka went from being on the corporate side of the beauty industry to launching the first South Asian-owned makeup brand in all Sephora stores across North America. She is driven by a mission to celebrate individuality, and the result is that Kulfi has cultivated a thriving, engaged community while also tying in to her original purpose of filling a major gap in the beauty market. Her company is successfully bridging South Asian beauty with mainstream appeal, which is easily demonstrated by looking at their social media, models, branding, and more.
Priyanka worked on the corporate side of the beauty industry for 5 years and saw first-hand how South Asians were underrepresented. After constantly searching for products that matched her skin tone and feeling like an outsider in the industry, she wanted to create more inclusive products.
She launched Kulfi in 2021. Shortly afterwards, Kulfi’s cult-favorite kajal eyeliners, concealers, and eyeshadows won awards from Allure and Byrdie.
Contact Info:
Priyanka Ganjoo - Guest
Priyanka Ganjoo (Instagram)
Kulfi Beauty website
Julie Berman - Host
www.womenwithcooljobs.com
@womencooljobs (Instagram)
Julie Berman (LinkedIn)
Send Julie a text!!
------------------------------------------------------------------------------------------
I absolutely LOVE being the host and producer of "Women with Cool Jobs", where I interview women who have unique, trailblazing, and innovative careers. It has been such a blessing to share stories of incredible, inspiring women since I started in 2020.
If you have benefitted from this work, or simply appreciate that I do it, please consider buying me a $5 coffee. ☕️
https://www.buymeacoffee.com/julieberman
Thank you so much for supporting me -- whether by sharing an episode with a friend, attending a LIVE WWCJ event in Phoenix, connecting with me on Instagram @womencooljobs or LinkedIn, sending me a note on my website (www.womenwithcooljobs.com), or by buying me a coffee! It all means so much. <3
View all episodes
By Julie Berman
5
4646 ratings
Beauty brand founder, Priyanka Ganjoo, created Kulfi Beauty with a mission to celebrate South-Asian culture and allowing room for embracing diversity, community, and joy.
In just a few years, Priyanka went from being on the corporate side of the beauty industry to launching the first South Asian-owned makeup brand in all Sephora stores across North America. She is driven by a mission to celebrate individuality, and the result is that Kulfi has cultivated a thriving, engaged community while also tying in to her original purpose of filling a major gap in the beauty market. Her company is successfully bridging South Asian beauty with mainstream appeal, which is easily demonstrated by looking at their social media, models, branding, and more.
Priyanka worked on the corporate side of the beauty industry for 5 years and saw first-hand how South Asians were underrepresented. After constantly searching for products that matched her skin tone and feeling like an outsider in the industry, she wanted to create more inclusive products.
She launched Kulfi in 2021. Shortly afterwards, Kulfi’s cult-favorite kajal eyeliners, concealers, and eyeshadows won awards from Allure and Byrdie.
Contact Info:
Priyanka Ganjoo - Guest
Priyanka Ganjoo (Instagram)
Kulfi Beauty website
Julie Berman - Host
www.womenwithcooljobs.com
@womencooljobs (Instagram)
Julie Berman (LinkedIn)
Send Julie a text!!
------------------------------------------------------------------------------------------
I absolutely LOVE being the host and producer of "Women with Cool Jobs", where I interview women who have unique, trailblazing, and innovative careers. It has been such a blessing to share stories of incredible, inspiring women since I started in 2020.
If you have benefitted from this work, or simply appreciate that I do it, please consider buying me a $5 coffee. ☕️
https://www.buymeacoffee.com/julieberman
Thank you so much for supporting me -- whether by sharing an episode with a friend, attending a LIVE WWCJ event in Phoenix, connecting with me on Instagram @womencooljobs or LinkedIn, sending me a note on my website (www.womenwithcooljobs.com), or by buying me a coffee! It all means so much. <3
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