Jessica Quick, of Buzz Beaute sits down with Amy Welsman, the Founder and CEO of Paume Handcare. Amy shares her journey of starting a hand sanitizer brand and the challenges she faced. She discusses the genesis of Paume and how being a new mom inspired her to create a more luxurious and enjoyable hand sanitizer. She talks about the go-to-market strategy, including focusing on direct-to-consumer sales and building partnerships with retailers.  Amy also discusses the differences between marketing in the US and Canada and the scalability of the US market.

Instagram: https://www.instagram.com/beautybizshow/

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Host April Franzino is joined by Karissa Bodnar, the Founder and CEO at Thrive Causemetics. She shares her journey in the beauty industry and the mission behind her brands. Karissa emphasizes the importance of giving back and creating products that solve problems for consumers. She also discusses the challenges she faced in building her business and the lessons she learned along the way.

Instagram: https://www.instagram.com/beautybizshow/

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Host Jessica Quick of Buzz Beaute is joined by Rachel Shallowitz, President of LAWLESS Beauty. Rachel shares her journey in the beauty industry, how she started her career behind the Bobby Brown counter and worked her way up to her current position. She emphasizes the importance of relationships in the beauty industry and how LAWLESS Beauty focuses on creating makeup products that are transformative to the skin.  Also how the brand prioritizes makeup first and then incorporates skincare benefits. Rachel discusses the partnership with Sephora and the strategies they have implemented to grow the brand. 

Instagram: https://www.instagram.com/beautybizshow/

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Host Mimi Banks is joined by Laurie Lam, the Chief Brand Officer of e.l.f. Cosmetics. Laurie shares her journey in the beauty industry, from starting as a teenager working at an Estee Lauder counter to her current role at e.l.f. She discusses the importance of guts, curiosity, and asking questions in her career. She also talks about e.l.f.’s focus on disruption, inclusivity, and community, and she highlights the success of e.l.f.’s recent campaigns and collaborations, including the Super Bowl commercial and the collaboration with Liquid Death.

Instagram: https://www.instagram.com/beautybizshow/

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Host April Franzino is joined by Martina Halloran Joseph, CEO of Dr. Hauschka Skincare USA, shares her unconventional journey in the beauty industry, the brand's unique ethos, and its commitment to community impact. She discusses the brand's focus on natural, sustainable products and the importance of transparency in the industry. Martina emphasizes the brand's dedication to customer care and its ongoing initiatives to create positive impact through the Giving Garden program.

Instagram: https://www.instagram.com/beautybizshow/

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Host Mimi Banks is joined by Leslie Ann Hall, the CEO and Founder of Iced Media. Leslie shares insights on TikTok Shop and live streaming on TikTok. She discusses the democratization of distribution, the potential of TikTok Shop as a sales channel, and the importance of stakeholder involvement for success on TikTok. Leslie also emphasizes the need for consistency and frequency in TikTok Live streaming for optimal outcomes.

Instagram: https://www.instagram.com/beautybizshow/

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Doreen Arbel, General Manager of Charlotte Tilbury North America, shares her career journey and the importance of passion and hard work in the beauty industry. She started her career in advertising and then moved to Paris to work at L'Oreal. She worked on various brands and categories, gaining valuable experience in global roles and in the field. Doreen emphasizes the importance of taking risks and embracing new opportunities. She also discusses the challenges of balancing work and motherhood and the importance of sharing her passion with her children.

Instagram: https://www.instagram.com/beautybizshow/

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Host Jessica Quick of Buzz Beaute is joined this week by Carly Broderick, the Founder and CEO of Miles Personal Care. Carly discusses the development and marketing of her brand, which focuses on creating deodorants and personal care products for teens and tweens. Carly shares her background in the beauty industry and how she came up with the idea for Miles, as well as the branding and packaging, including the decision to make it a gender-neutral brand. She shares her go-to-market strategy, which includes targeting parents as the purchasers and using influencers and PR to reach the target audience. Carly also mentions her plans for expanding the product line in the future.

Instagram: https://www.instagram.com/beautybizshow/

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Cassandra Thurswell, Founder and CEO of Kitsch, shares her journey of building a successful beauty brand. She started with hand-making knotted hair elastics and selling them door-to-door, eventually expanding into other hair accessories, satin pillowcases, and haircare products. Kitsch's focus on sustainability and small behavior changes has resonated with customers. Cassandra discusses the challenges of transitioning from a founder to a CEO and the surprises along the way, such as the success of their shampoo and conditioner bars. She also shares her excitement for future expansions, including a shower filter and partnerships with Charity Water.

Instagram: https://www.instagram.com/beautybizshow/

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Jamie Greenberg, celebrity makeup artist and founder of Jamie Makeup, shares her journey in the beauty industry and the process of getting celebrities ready for the red carpet. She emphasizes the importance of collaboration and authenticity in creating the perfect look. Jamie also discusses her own beauty line and the challenges of product development. She values her community and aims to create a safe and non-judgmental space for women to be themselves.

Instagram: https://www.instagram.com/beautybizshow/

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