In this episode, Rob Tonkinson, Senior Vice President and CFO of Centra Health, shares insights on the financial challenges facing rural hospitals, including the impact of upcoming legislation, workforce trends, and digital transformation. He also highlights Centra’s growth initiatives and the evolving role of the healthcare CFO.

In this episode, Andy Zukowski, CFO of ECU Health, shares the organization’s top financial priorities for 2025 and its long-term strategy for rural healthcare transformation. He also discusses ECU Health’s effort to reopen Martin General Hospital and how his leadership philosophy continues to guide the system through industry challenges.

In this episode, Joe Gaylord, EVP and CFO of Fairview Health Services, shares how the organization achieved its first operating profit in six years through operational discipline, workforce stability, expanded access to care, and innovative programs that improve outcomes while lowering costs.

In this episode, Rob Chestnut, CFO of LMH Health, shares his unique journey from being born at the hospital to leading its financial strategy. He discusses key industry trends, the hospital’s investment in service expansion, and how community support is fueling projects in oncology, cardiology, and patient experience.

This episode features Joanna Weiss, Executive Vice President and CFO at Moffitt Cancer Center, who shares her journey through finance and revenue cycle leadership. She discusses key priorities including financial stabilization, strategic growth, AI-driven automation, and how the CFO role is evolving to support long-term innovation and patient-centered care.

This episode features Dennis Hesch, Executive Vice President and Chief Finance and Strategy Officer of Carle Health, who shares insights on managing growth, payer dynamics, and workforce challenges in a changing healthcare landscape. He also discusses Carle's technology investments, evolving care delivery model, and the expanding role of the CFO in strategic decision-making.

Austin Jones, SVP and CFO of NKC Health, shares insights into leading an independent community hospital while navigating workforce challenges. He highlights strategies for attracting and retaining talent, addressing recruitment struggles through individualized engagement, and fostering a strong sense of community in the workplace. Jones also discusses growth in outpatient oncology, along with key areas of organic expansion and operational improvement.

Derek Goebel, CFO of Altru Health System, discusses key healthcare trends including changes in reimbursement under the Big Beautiful Bill, the importance of financial sustainability, and the ongoing shift from fee-for-service to value-based care. He also outlines Altru’s growth strategy, emphasizing the importance of keeping care local to better serve the community.

Charles Brinkley III, Senior Vice President and CFO at Baptist Health Care, shares how his team is managing inflationary increases while protecting patient care quality. He discusses efforts to create long-term financial sustainability, the development of a new inpatient rehabilitation center on campus, and outlines both near-term growth strategies and a five-year plan for sustainable expansion.

Nick Barcellona, CFO of WVU Medicine, shares how reflection plays a key role in navigating leadership responsibilities and adapting to challenges in today’s healthcare environment. He emphasizes the importance of maintaining a healthy organizational culture and outlines strategies for improving recruitment efforts to strengthen workforce stability. Barcellona also discusses how financial leadership is evolving to meet the demands of a rapidly changing industry.