Becoming You Podcast

Today is our last episode of Becoming Your Brand Series and episode 29 of the Becoming You Podcast! Turning pro, or becoming the expert in your business is one of the biggest take aways that our campers take away from our Brand Camp Retreats!

We love showing Brand Campers how to get published, to increase credibility, raise their rates and differentiate themselves from the competition! Past Brand Campers have been seen in Readers Digest, Women's Health Magazine, New York Times, US Business and News, Martha Stewart Weddings, WebMD and so many more!

Here more about:

• Why publishing = publicity
• Why your google search results can lead to more clients
• How to raise your rates without spending more money
• Creating credibility with your customers
• And so much more!

Quote: "Purpose and profit can go hand in hand" - Molly McCauley

The Details - Brand Camp 4.0 - Malibu

Brand Camp is an (all) inclusive experience!! It includes everything below + so much more! Brand Camp 4.0 is happening Oct 10-13th, 2019 in beautiful Malibu, CA!

3 Days of Learning + Retreat + Food + Pro Photo Session (w/makeup) + Lodging!!

The total value is $5,925, but we are offering it for an incredibly valued investment of $2,200 for General Admission. It's limited to 14 spots, designed to keep the event intimate, in-depth and interactive, so you get plenty of personalized time not only with the experts, but also to create relationships that last far past the four days of the Brand Camp Retreat!

The VIP experience, a value of $7,375, is offered for an investment of $2,700, for those that want to dive in further with an extra morning session, a private mastermind follow-up post retreat with myself and Molly and a business feature on our Social Media. Make sure to check out our reviews from former Brand Campers!

Currently, we have Early Bird Pricing. Ticket pricing after July 4th is $2,700 (GA) and $3,200 (VIP - though we are nearly sold out of VIP).

P.S. If you want to see a behind the scenes, here is the video log from one of our BC 2.0 Sonoma attendees, a healthy lifestyle expert and integrative nutritionist!

https://youtu.be/s0yhoqieMl8

Links:

Website | Instagram | Facebook

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts

• Take a screenshot of your review!

• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

Welcome to Episode 28 of the Becoming You Podcast! This is our second episode that is part of Becoming Your Brand week! These episodes are brought to you by Brand Camp Retreat, which are workshops, retreats and an online course created by myself and my dear friend Molly McCauley! Yesterday, you listened to an episode all about knowables and today is about visual branding!

As a reminder, It's the LAST week of our Early Bird Special, a $500 savings, for BC 4.0 - happening October 10-13th in Malibu California! Check us out on the gram @brandcampretreat and watch our past campers testimonials on our BC 4.0 Highlight Reel! More details in the show notes or at www.brandcampretreat.com

How important is it to be showing up in front of your audience, as YOU? To have your face and personality be clear? It's everything, because people do business with those they know, like and trust!

People will identify with your knowables, but show them, versus tell them.

Here more about:

• The importance of being seen
• Why you need to show people who they are working with
• Why you should invest in professional photography
• How to harness who you are visually
• And so much more!

Quote: You want to reflect your personality and the story you want to tell.

The Details - Brand Camp 4.0 - Malibu

Brand Camp is an (all) inclusive experience!! It includes everything below + so much more! Brand Camp 4.0 is happening Oct 10-13th, 2019 in beautiful Malibu, CA!

3 Days of Learning + Retreat + Food + Pro Photo Session (w/makeup) + Lodging!!

The total value is $5,925, but we are offering it for an incredibly valued investment of $2,200 for General Admission. It's limited to 14 spots, designed to keep the event intimate, in-depth and interactive, so you get plenty of personalized time not only with the experts, but also to create relationships that last far past the four days of the Brand Camp Retreat!

The VIP experience, a value of $7,375, is offered for an investment of $2,700, for those that want to dive in further with an extra morning session, a private mastermind follow-up post retreat with myself and Molly and a business feature on our Social Media. Make sure to check out our reviews from former Brand Campers!

Currently, we have Early Bird Pricing. Ticket pricing after July 4th is $2,700 (GA) and $3,200 (VIP - though we are nearly sold out of VIP).

P.S. If you want to see a behind the scenes, here is the video log from one of our BC 2.0 Sonoma attendees, a healthy lifestyle expert and integrative nutritionist!

https://youtu.be/s0yhoqieMl8

Links:

Website | Instagram | Facebook

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts

• Take a screenshot of your review!

• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

For the next three episodes of the Becoming You podcast, we'll be focusing on Becoming Your Brand! These episodes are brought to you by Brand Camp Retreat, which are workshops, retreats and an online course created by myself and my dear friend Molly McCauley, who you heard in episode 7 - How to Be Your Own Hero!

Brand Camp is female executives and entrepreneurs who are ready to uplevel their business, brand and bottom line but are struggling to reach a larger audience, hone their message and create more opportunities in their business. It's the LAST week of our Early Bird Special, a $500 savings, for BC 4.0 - happening October 10-13th in Malibu California! Check out the details in the show notes or at www.brandcampretreat.com

The problem! People go to your social media to turn into the personal reality show of your life. And when you're awkwardly selling a product or service online like it's an obvious commercial, people do what they do during commercials….tune it out, go get a snack or take a trip to the bathroom.

Your business is WHAT you do, your brand is WHO you are! And at Brand Camp, we show female entrepreneurs with an online presence how to connect authentically to their audience, by communicating who they really are online. Customers do business with those they know, like and trust, so communicating who you are helps you attract the clients right for you!

Learning to communicate your "knowables" is the key! Benefits of communicating your knowables online include easily creating content that represents who you are, sharing your products and services without being "salesy" and getting over imposter syndrome!

Here more about:

• The common dilemma most business owners suffer from
• How to stop sounding "salesly" online
• Learning to easily, authentically create content
• Communicating who you REALLY are online
• And so much more!

Quote: Your business is WHAT you do, your brand is WHO you are!

The Details - Brand Camp 4.0 - Malibu

Brand Camp is an (all) inclusive experience!! It includes everything below + so much more! Brand Camp 4.0 is happening Oct 10-13th, 2019 in beautiful Malibu, CA

3 Days of Learning + Retreat + Food + Pro Photo Session (w/makeup) + Lodging!!

The total value is $5,925, but we are offering it for an incredibly valued investment of $2,200 for General Admission. It's limited to 14 spots, designed to keep the event intimate, in-depth and interactive, so you get plenty of personalized time not only with the experts, but also to create relationships that last far past the four days of the Brand Camp Retreat!

The VIP experience, a value of $7,375, is offered for an investment of $2,700, for those that want to dive in further with an extra morning session, a private mastermind follow-up post retreat with myself and Molly and a business feature on our Social Media. Make sure to check out our reviews from former Brand Campers!

Currently, we have Early Bird Pricing. Ticket pricing after July 4th is $2,700 (GA) and $3,200 (VIP - though we are nearly sold out of VIP).

P.S. If you want to see a behind the scenes, here is the video log from one of our BC 2.0 Sonoma attendees, a healthy lifestyle expert and integrative nutritionist!

https://youtu.be/s0yhoqieMl8

Links:

Website | Instagram | Facebook

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts

• Take a screenshot of your review!

• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

Self care, self love, intuitive eating are all hot topics in the world of health and wellness. And they all come down to developing a healthy relationship with ourselves! Today's guest, Pegah, helps women do just that.

Pegah is the CEO & founder of PEGACTIVE: FITNESS + FAITH, a company that focuses on all things health -- physically, mentally & spiritually. She's a NASM Certified Personal Trainer, Certified Nutrition Coach, Women's Fitness and Weight Loss Specialist, Fitness & Nutrition Specialist, Behavior Change Specialist & a Certified Group Fitness Instructor.

She specializes in both co-ed & women's fitness with the goal of helping others recognize & reach their potential. Aside from fitness, PEGACTIVE is a lifestyle brand that educates on all things wellness, from the latest healthy eats to everyday self-care products & athleisure. She's all about helping people be the best version of themselves.

Interested in working with Pegah on your nutrition or fitness? Email her at [email protected]

Hear More About:

• The importance of being mindful with your thoughts
• Why you need a blueprint for change
• Being in the business of expressing love!
• Coming to terms with needing help
• And so much more!

Quote: Be careful of what you say and think to yourself.

Links:

Website: https://www.pegactive.com/

Instagram: https://www.instagram.com/pegactive/

Facebook: https://www.facebook.com/pegah.olfat

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts

• Take a screenshot of your review!

• Email your screenshot to [email protected]

Let's connect on social media!

Instagram | Facebook | LinkedIn

We are all familiar with the term, and many of us with the feeling of a hangover.

It's when you have too many drinks and the next day, you feel less than your best. Perhaps a headache, tired, cranky, nausea. Why? Because alcohol disrupts sleep, dehydrates you and usually leads to less willpower - like eating four unreal's. And you're detoxing.

Unlike alcohol, an emotional hangover is harder to avoid.

What is it?

An emotional hangover is when you are exposed to something that creates a lasting emotional affect or imprint. It can often cause bad dreams and you wake up with anxiety, dread, worry or don't even want to get out of bed.

What causes it?

• TV!! Reality tv or things that are really troubling - and we often watch right before bed, which means our subconscious is trying to work through it…..instead of our own challenges, it is trying to solve fictional ones!
• Consuming too much news with a focus on the "world is falling apart".
• An interaction with someone who is negative, passive aggressive or who triggers you.
• A job you detest (20% of Americans hate their job ).

To Cure It:

• Meditate - clear the mental air!
• Practice Gratitude - gratitude is the medicine that treats anxiety!
• Exercise - Get your body moving. When blood flows, energy flows
• Get Outside - Vitamin D, blue skies and fresh air!
• Eat Healthy and enjoy it: eating poorly isn't going to improve how you feel
• Be creative or joyous: gives you perspective
• Get in action. Stop spinning your mental wheels. Especially if the hangover is from something that made you feel disempowered (politics or an encounter with a person), remind yourself of all of the ways you own your life.

Does this mean you'll never do anything that gives you a hangover? NO! But it's about Being aware!

Links:

Website: www.rebeccacafiero.com

Instagram: www.instagram.com/rebeccacafiero

Facebook: https://www.facebook.com/rebecca.ann.cafiero

LinkedIn: https://www.linkedin.com/in/rebeccacafiero/

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media!Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

I'm SO excited to welcome today's guest, not only because she's so passionate about both health and business, two things I hold near and dear, but because she's a female founder of a multimillion dollar company that she grew from the ground up! And…...she lives in Portland, OR, one of my favorite cities, adn is a student of IIN, where we both studied holistic health and integrative nutrition!!

Let me introduce you to Adi Arezzini, the co-founder and CEO of Teami Blends, an INC. 5000 multi-million dollar lifestyle brand that she started out of her bedroom just 5 years ago. Teami's product line ranges from wellness blends to tea-infused skincare that is centered around using all-natural, plant- based ingredients - like premium loose-leaf teas - to help customers live happier, healthier lives.

Today, Adi has grown the lifestyle tea brand backed by celebrities like Demi Lovato, Kylie Jenner and Cardi B to include tea-infused beauty oils and green tea mask + scrub. Teami is quickly outgrowing their 17,000 square foot office-warehouse hybrid located in Seminole, Florida and is sold nationally at locations including Ulta Beauty, Urban Outfitters, Anthropologie, Vitamin World and many more!

*Teami Blends made the INC 5,000 in 2018, with $9.8 Million in Revenue, has 45 employees and has grown by over 2,000% in the last three years. Between her account and Teami's account on Instagram, they have over 1.1 million followers.*

In today's episode, you'll learn about:

• Why the key to resilience is being willing to pivot
• The importance of finding what works and sticking to it
• Using social media to grow a multi million dollar brand
• Why taking action in business is more important than thought
• And so much more!

Links:

Website: https://www.teamiblends.com/

Instagram: https://www.instagram.com/teamiblends/?hl=en

Facebook: https://www.facebook.com/teamiblends/

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts (hyperlink)
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media! Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

Suffering from that 2 pm crash, or collapsing on the couch after work? Need an energy boost? There are ways to increase your energy that don't involve living off of coffee, energy drinks, or napping under your desk!

If you can master your energy, it will change your life! Energy is the fuel that gets us through the day. It greatly affects our output, how we interact with others and how we feel!! And at the end of the day, the people we love the most are getting what is leftover!!

Making an investment, in healthy ways, to increase your energy will pay off in every area of your life. From your productivity, to your ability to be present in the moment. Plus, the short-term loan that over caffeinating causes is never worth the debt on your adrenals and long-term health!

Here are my favorite ways to naturally channel the Energizer Bunny!

Links:

Website: www.rebeccacafiero.com

Instagram: www.instagram.com/rebeccacafiero

Facebook: https://www.facebook.com/rebecca.ann.cafiero

LinkedIn: https://www.linkedin.com/in/rebeccacafiero/

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media! Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

How many of you get stuck when you hit an obstacle? Or lose the motivation to keep going when something gets you down? Today's guest is going to FIRE you up with ideas on how to deal with those roadblocks!

I met Tessabella through the women's mastermind I'm a part of and when I heard she was from the same area as me in Oregon AND in real estate, I thought, I'd love to mentor this girl! Then I jumped on a call with her and I thought "I want her to mentor me"!!

Tessabella is a total dynamo that has THREE successful businesses!! She's a top sales and marketing coach, a real estate top producer, speaker and social media growth and content mentor!

In today's episode, you'll learn about:

• How adding a 3rd business changed everything about the way she runs her other businesses.
• What to do WHEN YOU HIT AN OBSTACLE
• Who you need to have the desire to beat each day
• Why you need to make yourself a brand!

Links:

Website: https://www.tessaabellaa.com

Instagram: https://www.instagram.com/tessaabellaa/

Facebook: https://www.facebook.com/tessa.bay.5

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media! Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

Are you overwhelmed by a never-ending list of to-dos? Or spend the entire day working, only to find that you didn't accomplish one of the most important things you had on your list? Perhaps you think multitasking is the answer to optimal time management, so you attempt to load the dishes and listen to voicemails while responding to emails.

I always considered myself a great multi-tasker. I'd have several projects, activities, and commitments going on at once. While I (usually) finished, it was last minute—not my best quality—and worse, I felt overwhelmed.

Hit with the realization that my approach might not be the best, I did a bit of research on the effectiveness of multitasking. To my surprise, I learned it can actually decrease effectiveness because the mind pulls in too many directions at once.

Today, I'd like to share the two techniques my research lead me to, that have absolutely revolutionized the way I tackle tasks, what I am able to accomplish within a day, and have renewed my peace of mind. I now work less, get more done, and actually enjoy my leisure time, without thinking of work!

So, are you ready to rework the outlook of your day-to-day?

Links:

Website: www.rebeccacafiero.com

Instagram: www.instagram.com/rebeccacafiero

Facebook: https://www.facebook.com/rebecca.ann.cafiero

LinkedIn: https://www.linkedin.com/in/rebeccacafiero/

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media! Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/

If you feel like the path you are on has no ability to be shaped, this episode is for you! From growing up in the South as a "Failed Southern lady" when race relations were high, to working for the U.S. Department of State to writing more than 10 books on propaganda, Dr. Nancy Snow has made her own path.

Known as Dr. Persuasian, Dr. Snow is a Professor of Public Diplomacy at Kyoto University in Japan and has taught at prestigious universities including University of Southern California and California State University Fullerton, is a published author and journalist and Fulbright Scholar. She is also an alumna of the Presidential Management Fellows Program at the United States Information Agency and the U.S. Department of State.

Her Books include: The Sage Handbook of Propaganda, Information War, Propaganda, Inc., Propaganda and American Democracy, The Arrogance of American Power, Truth is the Best Propaganda, Citizen Arianna and more.

She's provided expert analysis to broadcast and print or online media with more than 500 interviews, including BBC News, ABC News, C-Span CNN, LA Times, New York Times and NPR.

Links:

Website: www.nancysnow.com

Instagram: https://www.instagram.com/drpersuasion/

Facebook: https://www.facebook.com/profile.php?id=3425188

For more info on the host, visit, www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero !

Want a chance to win a $50 LuluLemon Gift Card?

• Click Here to leave a review on Apple Podcasts
• Take a screenshot of your review!
• Email your screenshot to [email protected]

Let's connect on social media! Instagram: https://www.instagram.com/rebeccacafiero/ Facebook: https://www.facebook.com/rebecca.ann.cafiero

Linkedin: https://www.linkedin.com/in/rebeccacafiero/