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Jack Hendler of Jack's Abbey Craft Lagers shares his journey from an ice manufacturing family to becoming a pioneering force in American craft lager brewing. His vision goes beyond recreating European styles, challenging American brewers to develop their own lager identity using local ingredients and innovative techniques while honoring traditional processes.

• Family background in ice manufacturing shaped Hendler's commitment to quality and manufacturing excellence
• Jack's Abbey initially brewed eccentric lager styles like IPL to establish craft credibility before transitioning to more traditional offerings
• Naming and marketing of beer styles significantly impacts sales, with "IPL" struggling while terms like "Cold IPA" and "West Coast Pilsner" resonate better with consumers
• Oktoberfest provides a crucial marketing opportunity for lager brewers due to its strong positive associations and consumer understanding
• Hendler emphasizes the importance of heritage barley varieties and maltsters in creating distinctive lager flavors
• Using American-grown malt varieties and American brewing techniques creates uniquely American lagers rather than simply copying German styles
• The formation of Hendler Family Brewing Company maintains craft independence while expanding portfolio diversity
• Jack believes the craft beer industry needs lager as a strong second option to IPA for long-term health and sustainability

Check out our supporter Coppertail Brewing, making Florida-inspired beers just outside Ybor City since 2014. Look for Freedive IPA, Night Swim Porter, Cloud Dweller Hazy IPA, or Unholy Triple throughout Florida.

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Tampa Bay's beer scene continues to evolve in remarkable ways, with the Halfway There Beer Festival marking its 11th year and an exciting new Cask Festival joining the calendar. Sean Nordquist of the Tampa Bay Brewers Alliance shares the vision behind both events, detailing how they showcase the region's maturing craft beer community.

Halfway There transforms the historic St. Petersburg Coliseum each August into an air-conditioned beer lover's paradise. This year features a creative new layout with brewery alcoves previewing major Tampa Bay Beer Week events, creating a festival-within-a-festival experience. Most exciting is the dedicated Belgian beer section, highlighting the classic imports that shaped Tampa's beer culture before being somewhat overshadowed by the local craft explosion.

"I was drinking a Chimay White recently and had forgotten how incredible this beer is," Nordquist shares, highlighting the importance of reconnecting with brewing heritage. The festival balances these classics alongside innovative offerings from Tampa Bay's thriving brewery scene, all with presenting sponsor Visit St. Pete/Clearwater showcasing the region's beer tourism appeal.

October brings something entirely new with the first-ever Tampa Bay Cask Festival at Yuengling Brewery. This outdoor evening event celebrates the unique experience of traditional cask-conditioned ales - what Nordquist describes as "living beer" with distinctive flavors and mouthfeel. Approximately 30 breweries will participate, with Yuengling sending special casks from their Pottsville brewery. The festival will feature live Celtic music, traditional pub fare like scotch eggs, and beer-stein shaped pretzels to complement the diverse cask offerings.

What makes this festival particularly special is the variety of approaches - from authentic English-style mild and brown ales to experimental craft styles like double IPAs conditioned in casks. "It's a totally different sensory experience," explains Nordquist, noting that these lower-alcohol, subtle beers create the perfect atmosphere for gathering with friends.

Don't miss these celebrations of Tampa Bay's beer culture! Tickets for both events are available through tampabaybeerweek.com, but capacity is limited to around 800 people for each festival, so early purchase is recommended for these showcase events highlighting the region's world-class beer community.

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What if brewing beer the traditional way wasn't just nostalgia, but the path to superior flavor? Chip McElroy, founder of Live Oak Brewing Company, has been proving this point since 1997 in the heart of Texas.

When most craft breweries were chasing new flavors and shortcuts, Live Oak doubled down on decoction mashing, traditional European brewing techniques, and styles that have withstood centuries of scrutiny. "These beers have already been crowd tested for a couple hundred years," McElroy explains with characteristic straightforwardness, "if you make them properly, you've got good beer." This philosophy has guided the brewery through nearly three decades of operation, from humble homebrew experiments to becoming one of Texas's most respected brewing operations.

The conversation takes unexpected turns through brewing history, revealing how Live Oak's Hefeweizen—now their bestseller—initially struggled to find an audience until they reduced its bitterness following feedback from none other than Georg Schneider himself. McElroy challenges common misconceptions about adjuncts like corn in American beer history and smoke beer characteristics, demonstrating how thoughtful brewing transcends trends. His annual pilgrimages to Germany and collaborations with Polish brewers have deepened Live Oak's connection to brewing traditions while refining their approach.

Despite losing 60% of their business overnight when COVID shut down bars and restaurants, Live Oak persisted, eventually transitioning from 28 years of self-distribution to partnering with a major distributor in April 2025. Through it all, their commitment to flavor-driven authenticity has never wavered. Whether you're a brewing history enthusiast, a dedicated craft drinker, or simply curious about what makes traditional beer special, this conversation offers refreshing wisdom from someone who's never compromised on quality in an industry often defined by its latest trend.

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Brad Clark, the brewing mind behind Private Press Brewing Company, pulls back the curtain on his remarkable journey from homebrewing enthusiast to barrel-aging virtuoso in this deeply personal conversation about craft beer evolution, artistic brewing philosophy, and entrepreneurial courage.

From his teenage experimentation with imported beers to his formative years at Jackie O's Pub and Brewery in Athens, Ohio, Brad reveals how a scrappy brewpub in Appalachian coal country became nationally renowned for boundary-pushing barrel-aged creations. The pivotal moment came in 2007 when Chicago brewers at Goose Island and Rock Bottom shared their barrel-aging techniques with him—knowledge that would forever change his brewing trajectory and eventually transform American craft beer.

What truly distinguishes Brad's approach is his poetic understanding of barrel aging as an intimate dialogue between brewer and barrel. "Barrels are like windows—they open and then they close," he explains, describing the critical importance of recognizing when a barrel reaches its peak expression before oxidation takes hold. This philosophy guides Private Press Brewing's distinctive blending process, where Brad meticulously combines different recipes, barrel types, and ages to create harmonious compositions that showcase his nearly two decades of barrel-aging expertise.

The conversation delves into Brad's bold decision to launch Private Press as a members-only brewery exclusively producing barrel-aged beers—no IPAs, no flagships, no compromise. "I knew that my strengths lied within barrel aging and with multi-beer, and that's what I love making," he reflects on establishing his niche in California's crowded beer landscape. Now operating with just 80-100 barrels at a time and producing less than 100 barrels annually, his intimate brewing approach stands in stark contrast to industrial craft beer trends, offering a refreshing reminder that sometimes smaller truly is better. Discover why beer enthusiasts from around the world join waiting lists for a chance to experience Brad's remarkable liquid artistry.

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In the bustling St. Petersburg craft beer scene, Grand Central Brewhouse has carved a unique identity by embracing tradition in an industry often chasing trends. Join host Mark DeNote as he sits down with Zach Collins, Eric Trinosky, and Travis Rebstock to uncover how this relatively new brewery is making waves with its focus on lagers and classic beer styles.

The conversation begins with each brewer sharing their unexpected journeys into professional brewing—from homebrewing experiments to career-changing opportunities. With candor and humor, they discuss the challenges of opening during the pandemic and how they've adapted their business model to thrive in an evolving market.

What truly sets Grand Central apart is their commitment to community. Their "Brew Good Program" has donated over $150,000 to local charities in five years by giving 15% of their top beer sales each month. This philosophy extends to their brewing approach, using domestically-grown Riverbend malt and building relationships with the farmers who grow their grain.

The team offers fascinating insights into their partnership with the Tampa Bay Rowdies soccer team and how they've embraced their customer demographic, which skews older than many craft breweries. This has allowed them to successfully brew styles other breweries might avoid—from smoked beers to brown ales—while maintaining a core lineup of consistent, high-quality offerings.

Perhaps most refreshing is their humility and genuine passion for beer. As Eric notes, "Every day that we wake up is the most exciting day of this industry because there's new hop stuff, new yeast stuff, new research." It's this enthusiasm, combined with their community focus, that makes Grand Central Brewhouse worth watching—and drinking—as they continue to pour their way into St. Petersburg's heart, one traditional style at a time.

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From late-night homebrew sessions to downtown Tampa's newest craft beer destination, Jordan Copher's journey with Late Start Brewing embodies the passion and persistence that defines Florida's craft beer scene.

The name "Late Start" began as a joke about how Jordan and his cousin Tyler Sankey would begin brewing after 9 PM, continuing until sunrise. Over time, it evolved into a wry commentary on their decade-long path to opening a brick-and-mortar location. Now, as the current brewer at Late Start's permanent home on Cass Street, Copher and Late Start are redefining what a neighborhood brewery can be in Tampa's competitive market.

What makes Late Start unique isn't just their diverse beer offerings but their approach to community building. Opening at 8 AM with coffee and breakfast tacos, the brewery transforms throughout the day, becoming an extended living room for downtown residents. "We have people who will close the bar on Friday night and then be here for coffee and breakfast eight hours later on Saturday," Jordan explains, beaming with pride at creating a space where regulars feel at home.

Though currently contract brewing through industry friends at Angry Chair and Magnanimous while finalizing their in-house system, Jordan's brewing philosophy already shines through. He values subtlety over excess, finding more creative fulfillment in the nuanced balance of a West Coast IPA or lager than in trendy hazy IPAs. This thoughtfulness extends to their diverse tap list, which includes everything from classic styles to fruited sours like their standout mango Thai tea sour.

The partnership with food provider Mighty Fine, helmed by chef Nathan Harden, offers what Jordan confidently calls "the best smash burgers in town," providing another reason for guests to linger. This holistic approach to hospitality reflects Jordan's observation about changes in the craft beer landscape: "You have to provide non-beer drinkers a reason to come, sit, and stay."

As Late Start prepares to begin brewing on-site, Jordan looks forward to reviving beloved recipes from their homebrewing days and repaying the many collaboration brews they owe to fellow breweries. His greatest lesson after years in the industry? "Not every beer needs to be perfect. Some beer is just meant for utility, and even if I don't think it's perfect, it might be somebody else's favorite beer."

Ready to experience Tampa's newest craft beer destination? Visit Late Start Brewing on Cass Street and be part of the community they're building—whether you're a craft beer aficionado or simply looking for a welcoming space to enjoy excellent food, drinks, and conversation.

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When Em Sauter began drawing beer cartoons fifteen years ago, she had no idea it would transform into her life's work. As an advanced Cicerone and certified beer judge, Em brings a wealth of knowledge to her visual creations, but it's her unique ability to translate complex beer concepts into approachable cartoons that has connected with audiences worldwide.

"I'm a visual learner and I love to draw," Em explains, describing how Pints and Panels originated as a study tool for her Master Cicerone exam. What started as personal notes blossomed when she shared them online: "I just put them on my website and immediately people were like 'I love this!'" That enthusiastic response launched a journey that would lead to two published books, a Spanish-language beer guide, and a career traveling the world to share her beer knowledge through art.

The power of Em's work lies in its accessibility. Her cartoons break down barriers that often make craft beer seem intimidating or exclusive. "It makes beer—some of the most complex topics in beer—very accessible and easy to break down for new learners," notes podcast host Mark Denote. This approach is particularly evident in Em's library classes, where she creates safe spaces for beginners to ask questions they might feel embarrassed to ask in trendy breweries. These sessions often incorporate fun pairings like beer with ice cream or chips, helping people think about beer beyond traditional contexts.

Beyond pure education, Em has developed creative "lifestyle pairings" matching beer styles with everything from NFL teams and Star Wars characters to presidents and TV shows. These playful connections follow principles of climate, coolness, and cherished preferences, making beer appreciation part of broader cultural conversations. When a drawing of Guinness blends went viral, it sparked important discussions about international beer terminology and the cultural sensitivity around names like "Black and Tan."

Whether you're a certified beer judge or someone who's never ventured beyond mass-market lagers, Em's visual approach to beer education offers something valuable. As she continues drawing her way through the beer world one cartoon at a time, she reminds us that learning should be as enjoyable as the subject itself.

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What does it really take to succeed in Florida's craft brewing industry today? Attorney Trevor Brewer pulls back the curtain on the business challenges facing brewery owners across the Sunshine State in this revealing conversation with Florida Beer News editor Mark DeNote.

Trevor's journey into beverage law began when he noticed a local brewery's prolonged "Coming Soon" sign and later learned the owner had sold his prized toy collection to finance his dream. This entrepreneurial spirit captivated Trevor, who has since advised approximately 40% of Florida's breweries over the past decade through his practice at Brewer Long in Longwood.

The discussion dives deep into market analysis using Trevor's monthly "Brewer's Report," which tracks production numbers and tax data. His findings reveal a sobering reality: Florida brewery sales peaked in March 2022 and have since declined to March 2020 levels despite a growing number of breweries competing for market share. This challenging landscape requires brewery owners to be increasingly adaptive, with many diversifying beyond traditional beer into distilling, wine production, and non-alcoholic offerings.

Perhaps most valuable are Trevor's insights on what truly differentiates successful breweries. While adequate capitalization remains critical, he emphasizes that strong community connections—both externally with customers and internally among owners, staff, and even landlords—often determine which breweries thrive long-term. The most resilient operations have established themselves as neighborhood fixtures, constantly evolving to meet the needs of their specific communities while maintaining financial discipline.

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Sean Sasser invites us into the evolving world of Cigar City Brewing, where tradition meets innovation in Tampa's iconic brewery. As technical brewing manager, Sean's journey from college homebrewer with a Mr. Beer kit to brewing leader traces the fascinating evolution of craft beer itself.

Over pints in CCB's historic Tampa tasting room, Sean pulls back the curtain on what he calls the "Wild West days" working alongside Wayne Wambles, when the "rule of cool" trumped everything else. Those early years cultivated CCB's reputation for boundary-pushing beers that defined Florida's craft scene. But the conversation doesn't shy away from tough questions about ownership changes and the criticism that followed Monster Beverage's acquisition.

"We're not going to stop what we're doing because of outside opinion," Sean explains with quiet confidence. "If there's ever a time for us to be really putting our best foot forward, it's absolutely now." This philosophy has guided CCB through transitions that would have derailed lesser breweries.

What stands out most is Sean's thoughtful evolution as a brewer. Once focused on creating beers that "punch you in the face" with flavor, he now pursues nuance and subtlety: "I want to make beers that, after three pints, they're wondering if they can have another one and call an Uber." This shift reflects broader industry trends while maintaining CCB's distinctive voice in an increasingly crowded marketplace.

From insights about the legendary Hunapuʻ to his current love for Czech dark lagers, Sean's perspective balances reverence for brewing tradition with forward-thinking creativity. After 12 years at CCB, his passion remains undiminished: "It's exclusively driven by pride and love I have for what we have done and what we will do."

Ready to experience what Sean calls "the best beer we've ever made"? Visit Cigar City's Tampa tasting room where everything's brewed on their original 2009 system—a perfect blend of heritage and innovation that defines modern Florida beer.

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Join us as we celebrate the vibrant Tampa Bay Beer Week! This episode explores the fascinating journey of beer enthusiasts as they immerse themselves in a unique week of craft beer events, seminars, and tastings. Host Mark DeNote interviews Sean Nordquist, the Director of the Tampa Bay Brewers Alliance, who emphasizes the exciting changes taking place this year due to a new partnership with Beer Week organizers. 

Sean outlines the variety of new events designed to engage attendees and boost the local beer community. Whether you're a seasoned craft beer aficionado or a newcomer, there are plenty of experiences waiting to be discovered, from unique tastings to community-focused activities.

Discover how the Tampa Bay Beer Week celebrates the craftsmanship behind each beer while fostering a sense of togetherness among participants. Sean provides valuable tips on how to make the most of your week, including the importance of hydration and trying new brews. As we dive into the realm of craft beer, we invite listeners to think beyond just drinking—it's about building connections and embracing the joyous culture of beer in all its diversity.

With so many events happening, there’s something for everyone, from art, craft, and education to just plain fun. Be inspired to participate and support your local breweries during this special week, ensuring they thrive and continue to bring you exceptional beers. Don't miss out on this immersive experience—subscribe now and get ready to raise your glass!