The motorcycle industry is constantly evolving and Amber Spencer, a triple threat as Vice President of Worldwide Marketing at Damon Motorcycles, as well as a racer and bodybuilder, is now playing an active role in that transformation. As a minority in the motorcycle industry (women make up only 20% of the rider demographic, and women racers are nearly non-existent), Spencer is ready to confront the barriers to diversifying the sport. Ultimately, she sees a future where instead of being adapted for smaller bodies, motorcycles might be built from scratch, for all shapes, sizes and abilities. Hop on this ride with us now to hear how Amber is blazing the trail for women in this traditionally male-dominated industry.